INSTRUMENTS FOR INCREASING COMPETITIVENESS OF ENTERPRISES UNDER CONDITIONS OF THE MARITAL STATE

Abstract

The article is devoted to the study of theoretical and practical aspects of ensuring the competitiveness of enterprises in the conditions of martial law. The theoretical foundations of the interpretation of the concept of «enterprise competitiveness» are determined, which should be positioned as its resource-functional property to maintain dynamic competitive positions on the market and satisfy the needs of target consumers in conditions of destabilizing influence of factors, both internal and external. The structural problems of ensuring the competitiveness of enterprises in the conditions of martial law have been identified, namely: the deterioration of the level of liquidity, limited sources of resource base formation, partial loss of traditional markets, the destruction of established logistics chains of supply of raw materials and products, the deterioration of the solvent demand of the population, the limitation of state support funds, increased risks macroeconomic instability, shortage of energy resources, deterioration of human resources of enterprises, unstable currency quotations and others. Priority tools for increasing the level of competitiveness of enterprises have been developed, including institutional and law (removing bureaucratic obstacles to the development of entrepreneurial activity and creating a favorable environment), fiscal and tax (carrying out tax reform and introducing possible tax discounts for enterprises in the front-line territories), financial and investment ( stimulation of financial provision of enterprises and activation of investment activities, especially on the part of foreign investors), marketing-market (improvement of marketing policy and improvement of relations with counterparties), technical-technological (innovative modernization of fixed assets of enterprises), intellectual-personnel (development of personnel and stimulation innovative and intellectual initiatives among employees) and informational and analytical (improving the information base of the processes of ensuring the competitiveness of enterprises).