MANAGEMENT OF THE DEVELOPMENT OF THE ENTERPRISE IN THE CONDITIONS OF DIGITAL BUSINESS TRANSFORMATION
Abstract
The article considers the problems of managing the development of the enterprise in the conditions of digital transformation of business. The content of the digitization process as a dominant factor in the development of modern business is disclosed. The specific features of the development of the enterprise were studied. It has been established that the digital transformation of business is a new reality that requires businesses to radically revise their business processes and approaches to working with clients. It has been proven that the activation of the digital transformation process has a positive effect on the innovative potential of domestic enterprises. The need for digital transformation of the business entity is due to the desire of the product manufacturer to increase the level of its own competitiveness, which is the basis of survival and further development in the conditions of the neo-economy. It is digital transformation that makes it possible to use in practice the latest digital forms of communication, the unused development potential due to the acquired competencies and to adapt them to permanent changes in the functioning environment of the product manufacturer. It was found that the possibility of identifying the level of digital transformation of the economy allows to diagnose the formed trends and justify the priorities of the development of the digitalization process, as well as to quickly make the necessary management decisions regarding the digital transformation of business entities. It has been proven that an important feature of modern economic globalization is the transition to the digital economy, as well as the digital transformation of business and management processes. This process involves the implementation of an appropriate digital strategy and business model for the development of the enterprise and its potential. The need to optimize the development strategy of the business entity is substantiated, as well as ways of improving the management of the development of the enterprise and its potential in the conditions of digitalization of the economy are proposed. The priority areas of digital transformation of the enterprise in modern conditions are formulated. It has been proven that the presence of a digital strategy in an enterprise requires a digital transformation of its business model, that is, the way in which the product manufacturer creates value for potential customers and receives profit from it.
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