MODERN RECRUITMENT PRACTICES: ANALYSIS OF DEVELOPMENT TRENDS

Abstract

The article is devoted to the study of modern practices of professional recruitment. It is proved that an effective recruitment strategy plays an important role in achieving success and progressive development of any enterprise, as it ensures the smooth functioning of companies, establishes workflow, ensures their competitiveness, etc. The author emphasizes the importance of assessing the effectiveness of recruitment for a company that seeks to successfully hire the best candidates. Assessment helps to identify the strengths and weaknesses of the recruitment strategy, find areas for improvement and make decisions based on the data obtained to improve the effectiveness of the selection. The main criteria for determining the effectiveness of the recruitment system include: time and cost of recruitment, quality of hired employees, staff turnover rate, and satisfaction of new employees. The analysis of domestic and international recruitment practices based on several diversified companies in this paper emphasized that Ukrainian recruitment experience is not standing still, but is developing in line with global trends. Thus, the recruitment practices of the studied Ukrainian and foreign companies have a number of common features, including, in particular: search for candidates through internal and external sources; active use of social networks and other online resources; conducting a number of interviews and tests to assess candidates, etc. However, despite the similarities, it was found that not all Ukrainian companies have automated their recruitment process and have not yet become active users of a wide variety of digital tools. Based on the PEST-analysis of external factors influencing the recruitment practice in Ukraine, both positive and negative aspects were identified. Among them, in particular, are: a full-scale war on the territory of Ukraine, a large number of competitors in the labor market, a massive outflow of qualified candidates abroad, candidates gaining new knowledge in other countries, rapid development and implementation of new recruitment technologies, and others. It is found that the recruitment practice in Ukraine currently faces a large number of significant threats, which has led to the need to develop ways to improve this practice to enable its further progressive development and effective application.