THE ROLE OF THE SERVICES SECTOR IN ENSURING THE COMPETITIVENESS OF THE NATIONAL ECONOMY IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT
Abstract
The article is focused on the study of the influence and role of the service sector in ensuring the competitiveness of the national economy in the context of the implementation of the concept of sustainable development. A historical analysis of the development of the concept of "sustainable development" was carried out, its main components were investigated. It was established that the service sector, due to the inclusion of social services (such as education and health care), directly affects the implementation of the social component of the concept of sustainable development and ensuring of social progress. The impact on the economic and environmental components is carried out due to the direct functioning of the service sector and its interaction with other sectors of the economy. The presence of direct and indirect influence of the service sector on ensuring competitiveness was determined. The direct impact is related to the effectiveness and productivity of the activities of the service sector, the indirect impact is caused by the development of other sectors of the country's economy due to the use of services. Taking into account the importance of the service sector in increasing the competitiveness of the national economy, as well as its influence on ensuring sustainable development, a conclusion was made about the essential role of the service sector in the formation of sustainable competitiveness of the country, which corresponds to the main ideas of the concept of sustainable development and guarantees the strong competitive position of the country in the global division of labour. The following promising directions for accelerating the formation of sustainable competitiveness are proposed: encouraging the development and implementation of environmental services; development of sustainable tourism; provision of educational services to raise awareness of the principles of sustainable development; implementation of ethical and responsible business practices; cooperation with other sectors to create sustainable development initiatives; implementation of innovative technologies and practices in the activity of the service sector.
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