THE MAIN STAGES OF FORMING THE STRATEGY FOR RELOCATE ENTERPRISE UNDER THE CONDITIONS OF THE STATE OF MARTIAL
Abstract
Political conflicts, military threats and instability can pose serious challenges for businesses, forcing them to relocate in order to keep staff safe and work efficiently. In Ukraine, since the beginning of the war, 800 enterprises have been relocated from dangerous regions with the support of the state. The issue of enterprise relocation is important and relevant for Ukrainian business. The article singles out the main factors affecting the decision-making regarding the relocation of the enterprise in the conditions of martial law, namely security, availability of resources, infrastructure, workforce. The main prerequisites for making a decision on business relocation are the analysis of risks and threats associated with military operations. This can include aspects such as conflict zones, the possibility of attacks and the consequences for the enterprise. It was determined that relocation planning, which involves planning financial costs, logistics, transportation of equipment and personnel, is a critical stage in the formation of the strategy of enterprises in the conditions of martial law. Relocation planning involves certain actions that will help ensure a problem-free relocation of the enterprise, namely the assessment of the costs associated with the relocation; logistic planning; transportation of equipment and personnel to a new location. In the conditions of martial law, it is necessary to conduct regular training of personnel on security issues and actions in conditions of threat at enterprises. This may include training in fire safety, evacuation procedures, first aid and other skills that may come in handy in an emergency. The article proposes a number of stages for the formation of a relocation strategy of an enterprise in the conditions of martial law, which involves the following stages: analysis of potential advantages and disadvantages of relocation; market research; budget planning; legal and regulatory aspects; workforce management, personnel adaptation; communication plan; infrastructure setup and workspace planning; transportation and logistics planning; adaptation of business models and strategies; relocation assessment.
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