PECULIARITIES OF APPLYING THE KANBAN AND SCRUM METHODOLOGY IN IMPLEMENTING THE PRINCIPLES OF AN AGILE-MARKETING

Abstract

This article examines the use of Kanban and Scrum systems in an Agile environment. In particular, the fundamental differences between the two systems are revealed and an overview of their advantages and disadvantages is provided. Scrum and Kanban are flexible project management frameworks, but they have different approaches to organizing and managing work. Scrum is an iterative and incremental framework that emphasizes collaboration and involves certain ceremonies, while Kanban is a minimal approach that focuses on visualizing work and limiting work-in-progress. Both frameworks can be effective in different contexts, and it's important to choose the one that best fits your team's needs and goals. Kanban and Scrum provide a foundation for Agile project management, helping organizations prioritize tasks, manage workflow, and improve efficiency. By implementing these systems, organizations can achieve faster delivery times, reduce costs and improve customer satisfaction. Both Scrum and Kanban are popular Agile methodologies used by software development teams to manage their work more effectively. Scrum is a more structured approach with defined roles, ceremonies and artifacts, while Kanban is more flexible and focuses on visualizing and streamlining work flow. Both techniques have their advantages and disadvantages, and the choice between them depends on the needs of the project and the team. Ultimately, the success of any methodology depends on the commitment and discipline of the team to adhere to the principles and practices of the chosen methodology. The article also discusses the functions of Kanban and Scrum systems, as well as their impact on an Agile environment. In addition, the effectiveness of using Kanban and Scrum systems and the factors affecting their suitability in different scenarios are analyzed. In the conclusions, the authors provide guidance on choosing the appropriate system for a given situation and best practices for their implementation and use. Sources used in this article include academic articles, industry publications, and expert opinions from practitioners in the Agile community.