PROSPECTS OF IMPLEMENTATION OF INTELLIGENT AUTOMATION IN THE RESTAURANT BUSINESS IN THE CONDITIONS OF POST-WAR RECONSTRUCTION OF UKRAINE
Abstract
The article examines the restaurant technology market, which is rapidly developing and transforming the restaurant business as an important sector of tourism and hospitality. Thanks to intelligent automation, mobile applications, kiosks and chat-bots revolutionize the work of guests, and modern software automates the work of the restaurant. Despite the growing interest, the use of these innovative technologies in restaurants is still at an early stage, and restaurant managers are looking for guidance on how to use these technologies to improve service quality. In this high-touch service sector, emotional skills need to be balanced with the possible potential for automation. This study analyzes the current state of intelligent automation in the restaurant sector and proposes a systematic determination of the potential of innovative processes. For this purpose, a market analysis of the European market of intelligent automation for restaurant operations is conducted, which provides the first knowledge base for future research and conceptual work. In addition to detailed empirical data, a reference process has been developed for the use of new technologies for innovative processes in the restaurant business market of Ukraine, taking into account the conditions of war and post-war reconstruction of Ukraine. The reconstruction of Ukraine should be used to invest in sustainable restaurants, and support for IT startups will create opportunities for economic development. Based on the results of the research, it was determined that the restaurant business in Ukraine today is quite attractive, and innovation is a necessary element in the formation of restaurant business models. The challenges of a full-scale war did not stand in the way of the Ukrainian restaurant business and its desire for development. Already now, a significant part of enterprises is ready for transformation, entry into new markets, and, therefore, studying information, mastering new rules, and setting up processes. Reviving the economy and creating new business opportunities will require addressing both old and new challenges. Reconstruction should be used to invest in sustainable restaurants. Although intelligent automation is still not a big part of the restaurant industry, it is starting to take off.
References
Гадецька З.М. Сучасні мультимедійні засоби просування готельно-ресторанних та туристичних послуг. Молодий вчений. 2015. № 2 (6). С. 41–44.
Онуфрієвич Д.Р., Куклін О.В. Інтернет-комунікації як засіб підвищення рівня лояльності споживачів на ринку ресторанних послуг. Наукові розробки молоді на сучасному етапі. Київ : КНУТД, 2016. С. 126–131.
Левицька І.В., Постова В.В. Основні поняття та значення підвищення економічної ефективності інноваційної діяльності підприємств машинобудування. Економічний вісник Запорізької державної інженерної академії. 2016. № 4 (04), 1. С. 103–108.
Постова В.В. Покращення процесу обслуговування споживачів шляхом просування послуг підприємства ресторанного бізнесу через інтернет. Економіка та суспільство. 2022. № 36. DOI: https://doi.org/10.32782/2524-0072/2022-36-47
Рудь Н. Т. Нові методичні підходи до аналізу інноваційного потенціалу підприємства. Економічний форум. 2015. № 3. С. 323–332.
Hadetska Z.M. (2015) Suchasni multymediini zasoby prosuvannia hotelno-restorannykh ta turystychnykh posluh [Modern multimedia means of promoting hotel-restaurant and tourist services]. Molodyi vchenyi, no. 2 (6), pp. 41–44. [in Ukrainian]
Onufriievych D.R., Kuklin O.V. (2016) Internet-komunikatsii yak zasib pidvyshchennia rivnia loialnosti spozhyvachiv na rynku restorannykh posluh [Internet communication as a means of increasing consumer loyalty in the market of restaurant services]. Naukovi rozrobky molodi na suchasnomu etapi. Kyiv: KNUTD, pp. 126–131. [in Ukrainian]
Levytska I.V., Postova V.V. (2016) Osnovni poniattia ta znachennia pidvyshchennia ekonomichnoi efektyvnosti innovatsiinoi diialnosti pidpryiemstv mashynobuduvannia [Basic concepts and significance of increasing the economic efficiency of innovation activities of mechanical engineering enterprises]. Ekonomichnyi visnyk Zaporizkoi derzhavnoi inzhenernoi akademii, vol. 4 (04), 1, pp. 103–108. [in Ukrainian]
Postova V.V. (2022) Pokrashchennia protsesu obsluhovuvannia spozhyvachiv shliakhom prosuvannia posluh pidpryiemstva restorannoho biznesu cherez internet [Improving the process of customer service by promoting the services of a restaurant business enterprise via the Internet]. Ekonomika ta suspilstvo, vol. 36. DOI: https://doi.org/10.32782/2524-0072/2022-36-47 [in Ukrainian]
Rud N.T. (2015) Novi metodychni pidkhody do analizu innovatsiinoho potentsialu pidpryiemstva [New methodological approaches to the analysis of the innovative potential of the enterprise]. Ekonomichnyi forum, vol. 3, pp. 323–332. [in Ukrainian]
This work is licensed under a Creative Commons Attribution 4.0 International License.
