EVOLUTION OF HOLISTIC MARKETING: MAIN ASPECTS AND CURRENT STATE
Abstract
The article is devoted to the peculiarities of the holistic marketing development in the context of scientific research (methodological and practical aspects of its implementation) in the field of various business activities. The goal of this study is to find and analyse modern development trends, problems and features of the implementation at holistic marketing and its tools in scientific works. The article examines that the researching of the modern holistic marketing problems is gaining global distribution and covers a wide range of issues in various directions of business activity. The concept of holistic marketing attracts the attention of the scientific community, because at the same time it has a universal character regarding the application of certain tools for the vast majority of industries and markets, and on the other hand, it is flexible in choosing these tools for specific market subjects. The role of holistic marketing as an important component in the formation of successful market strategies is highlighted, component in the formation of successful market strategies is highlighted. Modern scientific approaches to the aspects of implementing a holistic concept in the marketing activities of market subjects are analysed. The main development trends and problems of assessing the effectiveness of the use of holistic marketing tools are highlighted. A promising path for the further development of holistic marketing in the context of the evolution of IT technologies is highlighted. The ideas of holism are accepted by businesses of all levels in a wide range of industries, even in such a traditional activity as the agri-cultural sector. The presented studies are mostly conducted on the basis of surveys. In recent years, the study of the peculiarities in the implementation of holistic marketing has acquired a global scale and wide branch coverage. The analysis of this problem highlights the importance of applying a holistic concept within the framework of forming long-term strategies, which is relevant for big business, because the company's reputation and trust in brands are the key to success in competition.
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