ENVIRONMENTAL INNOVATION: SUPPORT OF SUSTAINABLE DEVELOPMENT OF PROCESSES, PRODUCTS AND SERVICES
Abstract
The article is devoted to the current topic of research – ecological innovations. Modern innovation policy focuses on resource productivity and eco-efficiency of business, therefore, it is not focused on short-term goals of economic growth, but on long-term, that is, goals of sustainable development. Considering the environmental aspects of doing business, as well as when determining the prospects for its further development, is important from the point of view of increasing the competitiveness of companies and at the same time helps to prevent the occurrence of negative side effects of economic growth from the point of view of impact on the natural environment. Given the existing range of unresolved environmental problems of the regions and the country in general, considering environmental aspects of doing business during innovation planning, «green» perspectives during the development of strategies for technological modernization of enterprises is an urgent problem. Environmental innovations are not unique products, or technologies, or solutions, because they include both environmentally oriented products, services and solutions, as well as those aimed primarily at obtaining an economic (social) effect. Eco-innovations can be implemented in all sectors of the economy and spheres of human life, contributing to the improvement of well-being and quality of human life, and their result from the business point of view is, as a rule, a significant economic effect associated with reducing the costs of acquiring resources and handling with waste. The work includes a review of publications on ecological innovations, systematized theories of eco-innovations, presented and considered by foreign and domestic scientists at different times. Determinants of environmental innovations from the point of view of formation of supply, demand, and institutional influences are also formulated. The research substantiates the list of barriers to the development of innovations in the field of environmental management. Among these are identified: information barriers, financial barriers, the gap between marketing research and entering the market, socio-cultural factors, and others. Environmental innovations are of particular importance in connection with limited resources and the creation of completely new revolutionary transportation technologies that use alternative energy sources.
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