ADAPTATION OF THE ACCOUNTING AND FINANCIAL MECHANISM OF INNOVATIVE INTERACTION OF BUSINESS ENTITIES TO GLOBAL CHALLENGES

Abstract

Currently, there is a need to determine the main patterns of interaction between business representatives and their counterparties. During the research, the methods of dialectics, methods and principles of scientific knowledge, tools of economic and comparative analysis were used for the successful adaptation of foreign experience in the activities of the Ukrainian business environment. In the course of the study, a system of integrated accounting with transactional management and strategic accounting was proposed, as well as the logic of conducting business investigations regarding the use of borrowed experience in the application of accounting and financial mechanisms was presented. As a result of the study, the possibility of substantiating the patterns of business behavior that form the system of financial, transactional management and strategic accounting of intellectual property and its structural components based on a complex of conceptual approaches is determined: the theory of intellectual capital, intellectual property valuations, accounting and management, the methodology of net intellectual capital accounting; methodology of transactional accounting; management systems of the reserve system of the enterprise, intellectual capital, risks, financial situation. The optimal variant of pattern changes, which corresponds to the selected conditions of adaptation of the accounting and financial mechanism to the conditions of business development, can be obtained only on the basis of intuitive selection, appropriate traditional methods, algorithms, strategies, which will be the basis of the set goals and tasks related to the nature of management business. Rethinking the state policy regarding incomes in the context of provision, protection of the working person, devaluation of labor, will allow to form the most healthy prerequisites for the economic growth of business and activate the creation of new accounting and financial mechanisms. In addition, the experience of integration processes shows that for a long time there has been a gradual harmonization of the accounting systems of EU member states by adapting national legislation and harmonizing accounting and finance methodologies to the conditions of Ukrainian business development.