THE ROLE OF E-COMMERCE IMPROVING THE QUALITY OF INTERACTION STATE, BUSINESS AND SOCIETY

Abstract

The article identifies the role of e-commerce in improving the quality of interaction between the state, business and society. Classifications of e-business models in Ukraine are considered and features of business-to-business system models are investigated. In the modern world, the processes of integration of countries take place in all spheres of human activity, this applies to the economy, politics and the development of cultural ties. These processes lead to the formation of a new paradigm of economic relations, the so-called "knowledge economy", and the process of transition of business to the Internet is becoming increasingly important. Modern electronic platforms, such as those selling consumer goods (aliexpress.com), have shown an exponential increase in trade in recent years. It should be noted that the main difference between the "knowledge economy" in the first stage of development is the qualitatively new opportunities for business electrification and the emergence of new opportunities for receiving, processing and transmitting information both within and between economic entities of the world economy. Information processes become a substitute for real physical information and are a kind of catalyst in the development of economic, political and socio-cultural relations between economic entities of the world economy, contributing to its globalization. It is established that due to the low cost of commissioning an e-shop window in the online store, e-commerce is in great demand among sellers working with the end consumer, which allows you to organize a personalized relationship with the buyer through a personal account, feedback system and personal technical support. which, in turn, gets the ability to quickly find the necessary products using a system of filters built into the site. It is proved that the possibilities of e-commerce development in Ukraine are far from exhausted. Today, companies will not be able to compete fully if they do not use the Internet in their activities and e-commerce tools. Most Ukrainian companies understand this and are actively studying this segment, despite the fact that the infrastructural component of e-commerce in Ukraine is not so developed (mainly due to uneven population, underdeveloped road infrastructure, climate component). But recently there has been a positive trend in addressing this issue due to successful experience.