CONSULTING SERVICES MARKET OF UKRAINE AND THE WORLD IN THE CONDITIONS OF CHANGE

Abstract

Business advice can count on the weight of gold. We have to consult on various issues: legal, tax, accounting, marketing, management and more. How to open a business, how to optimize taxes, how to ensure the sale of goods, how to document everything. Without an effective solution to these issues, business can quickly come to naught. The purpose of this study is to identify the features and outline the problems of consulting in a changing environment based on a comparison of the experience of Ukraine and major world-class companies. Since most areas of consulting do not require licensing, it is difficult to reliably assess the size of the consulting sector and its share in the Ukrainian economy. This is primarily due to the lack of separation of management consulting as a separate type of activity, which is regulated by the State Classification of Economic Activities in Ukraine. In addition, the significant level of shadowing of the domestic economy causes significant errors in the statistical indicators of income of individual companies, sectors of the economy and the country as a whole. Currently, there are more than 300 domestic consulting firms in Ukraine, half of which are engaged exclusively in the provision of management consulting services. According to the main ratings, the leaders of the Ukrainian market include: Baker Tilly, BFM Group Ukraine, Pro-Consulting, SECL Group Ukraine, Smart Capital, SV Development, Avesta-Ukraine, Prostobank Consulting. Representative offices of leading consulting firms that are leaders in the consulting business, including the Big Four, have been opened. Thus, the Ukrainian market of consulting services has the main characteristics of the world, as its predominant share is occupied by companies that are representatives of major international players. But the main significant problem remains the unregulated legislative definition of the relevant type of activity, which does not allow for statistical reporting of enterprises in this area. There are also difficulties in determining the structure and areas of cooperation of Ukrainian enterprises with consultants, which leads to the lack of appropriate forms of regulation of relevant costs in the financial statements of companies.