PERSONNEL MANAGEMENT STRATEGIES IN THE ENVIRONMENT OF THE KNOWLEDGE ECONOMY
Abstract
The aim of the study is to substantiate the role of personnel strategy in the environment of the knowledge economy and to determine the types of personnel strategies that are most effectively able to support the process of producing new knowledge in the organization. The research is relevant due to two aspects. Firstly, the special role of personnel strategy in the organization's knowledge management system. Secondly, the rapid growth of the need of society and organizations for new knowledge in connection with the transition of the economy of Ukraine to the principles of a military economy from February 2022 due to the full-scale invasion of russia. The conducted research is based on the monographic method, the methods of comparative and logical-structural analysis, as well as the analysis of the author's experience in designing personnel strategies. It is proven that in the environment of the knowledge economy, the personnel strategy should be aimed at the formation and development of "knowledge creators" and at the accumulation of human capital through the introduction of modern personnel management technologies. The variety of types of personnel strategies in modern management in the coordinate system "level of management development" and "current state of the organization" is summarized. Five types of personnel strategies which should be implemented to cover the current need of society (organization) for new knowledge are distinguished. They are team-building, partnership, shared value strategy, strategy focused on collective knowledge, anti-crisis strategy. One of the results of the study is the determination of the purpose and priority technologies of personnel management for these types of personnel strategies, as well as the formulation of the basic priorities of the personnel strategy in the conditions of the development of the knowledge economy. The practical value of the article arises from the fact that the scientific and applied results presented in it can be used to increase the effectiveness of the influence of the organization's management on the spread of the knowledge economy.
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