IMPROVING THE PROCESS OF COMMUNICATION MANAGEMENT DURING PROJECT IMPLEMENTATION: TOOLS AND METHODS

Abstract

The relevance of the research topic lies in the fact that the implementation of any project and its implementation algorithm is a complex multi-component process, the violation of ensuring the viability of a certain element of it, the fulfillment of its task, causes negative consequences for the entire project and its team involved in its implementation. Successful completion of all project tasks and achievement of the goal for which it was created is possible subject to the minimization of all possible risks that may affect its implementation, as well as effective coordinated functioning of the communication system during project implementation. Accordingly, it is important to improve the communication management process, especially for complex, large-scale projects that can be of one or more directions, such as, for example, projects related to the post-war reconstruction of Ukraine. In the article, the authors researched topical issues regarding the role of communications at the project implementation stage, as well as ways to improve it. The authors focused attention on the fact that communication is an important element throughout the entire life cycle of the project since a violation of their process between project participants can cause not only imperfect, ineffective, or delayed execution of one or more of its tasks, the consequence of a violation of the algorithm of project functioning can be its untimely and ineffective implementation without achieving the planned goal. The authors of the article substantiated the opinion that the tools and methods of communication management during project implementation, as well as the mechanisms for their improvement, should be chosen by its leaders depending on the planned goal of the project, available financial and human resources, terms and deadlines, as well as the area in which this project will be implemented. According to the authors of the article, the most effective way to improve the communication management process is to establish effective work of all project participants taking into account the developed and detailed communication management plan.