MODERN TRENDS IN THE DEVELOPMENT OF THE HOTEL INDUSTRY: A PROJECT APPROACH

Abstract

The hotel industry is one of the most important components of the wider service industry, catering for customers who require overnight accommodation. It is closely associated with the travel industry and the hospitality industry, although there are notable differences in scope. Currently, there are a number of problems in Ukraine regarding the organization of hotel activities. In particular, the Ukrainian market of hotel services is characterized by certain instability and limitations; the predominant discrepancy between the quality of hotel services and the price offers for the services of hotel business enterprises, etc. The purpose of this study is to determine the current state of the hotel industry in Ukraine and to substantiate the approaches of designing the development of the industry. The article specific features of the functioning and development of enterprises of the hotel complex in the modern realities of Ukraine and the world community, including institutional, organizational and managerial aspects, are considered. The article is devoted to the analysis of strategic development factors of hotel business in Ukraine. The elements of the hospitality industry are characterized, and the evolution of this concept in the scientific works of domestic and foreign authors is evaluated. The need to form a project approach to the revival of the hotel business is due to the instability of macroeconomic and geopolitical factors, the presence of crisis phenomena that preserve a long-term negative effect in the economy of the service sector. The conducted research allows us to conclude that the scientific and theoretical foundations of management of the hospitality industry continue to develop in difficult economic conditions, considering positive domestic and international experience. The author formulates the main directions of the strategic development of the hotel industry using modern technologies and guest demand.