THEORETICAL FUNDAMENTALS OF COMMUNICATIONS AS A CONDITION FOR EFFECTIVE MANAGEMENT OF THE ENTERPRISE

Abstract

In today's conditions communications play a decisive role in the effective management of the enterprise. Necessity of using communication in management comes from the high level of information and communication complexity of the tasks facing modern business entities. The successful implementation of communication has an impact on the internal and external communication system of the enterprise, optimizing the process of information exchange, reducing the burden on managers and creating conditions for making effective management decisions. The purpose of this article is to analyze the theoretical foundations of communications as an element of effective management, to study the essence of the concept of "communication" from different points of view, which is most consistent with the purpose of the publication; determination of the goals of the intercommunication complex of the enterprise; analysis of their advantages and disadvantages; identify potential barriers to successful implementation. Approaches to the interpretation of communications for economic enterprises and enterprises of public sector of the economy are considered. It has been proven that in the regulatory documents specifically define the definition of communications for institutions and organizations of the public sector and local self-government, which set out the directions of state policy regarding communications in this area. It has been determined that the issues of communication theory and its classification require clarification in accordance with informational and global development, process management and interpersonal interactions in enterprises are still insufficiently studied. In the conditions of modern economic development, the primary role of electronic communications for accelerating the exchange of information and making managerial decisions has been proven. Also it has been proven that internal and external communications differ in the method of application of the organization of external communications, interpersonal communications and internal organizational communications. When writing the article, the method of dialectical knowledge was used, a descriptive method through which categories can be characterized, their impact on management; the method of comparison during conducting research on the category of "communications" and its classification. The practical value of the study lies in the use of the findings by enterprises of the economic sector in their activities.