MOTIVES, INTERESTS, INCENTIVES, INDUCEMENTS AS THE MAIN CATEGORIES REVEALING THE ESSENCE OF WORK MOTIVATION

Abstract

The article is devoted to the improvement of labour motivation means using the categories revealing it. The relevance of the research is due to the importance of work motivation for development and realization of human capital, which is the most important resource of any organization. The purpose of the article is to develop recommendations for increasing work motivation of personnel, which will contribute to the success and development of the organization. In order to achieve the purpose the essence of such concepts as "motives", "interests", "incentives" and "stimulation" was defined during the research. Based on the results of the disclosure of the essence of the main categories of motivation, its main objective was determined. Based on the results of foreign and domestic experience, recommendations for increasing labour motivation in domestic organisations are offered. The methods of analysis, synthesis, induction, analogy and deduction are used in the research. The article shows for the first time practical recommendations, the observance of which will help to increase labour motivation in domestic enterprises. According to the results of the scientific literature study it has been established that labour motivation is a process of stimulating various activities necessary to achieve certain organizational goals. The main purpose of labour motivation is to obtain the maximum effect of labour resources. For its increase the system of labour motivation is being constructed taking into account the interests of employees, their motives and stimuli. It provides creative approach to material stimulation, social guarantees, comfortable workplace organization, satisfaction of physiological and aesthetic needs, possibility to study and improve skills, ensuring equality regardless of positions, rewarding in the form of bonuses, management praise, introduction of 4-day working week. The practical value of the study lies in the possibility to use the obtained results by domestic organizations, regardless of their activities and forms of ownership in order to increase work motivation.