LATEST FACTORS FORMATION OF TOURIST INDUSTRIES DEVELOPMENT IN THE PANDEMIC CONDITIONS
Abstract
In today's world, the tourism industry is a sector that generates income for millions of people and allows billions to learn more about their own and other cultures, as well as the world around them. At the same time, the tourism industry is currently the most affected by the COVID-19 pandemic, which in turn has affected both the global and many regional economies. Therefore, the search for ways out of the tourism industry from the phase of potential bankruptcy is becoming a priority not only for tourism itself, but also for the governments of many countries. Factors analysis of tourism industries development in a pandemic is just beginning. However, there is no complete answer to the study of all development factors of the tourism industry in these conditions, as well as the definition of post-epidemic consequences. The aim of the article is to study the traditional for the region and the latest pandemic-related factors in the development of the tourism industry, as well as to establish the post-epidemic consequences of changes in each of them. Traditional (attractiveness, location, infrastructure, services, affordability, price) and regional (organization, finance, self-government, knowledge, skills) development factors of the tourism sector are analyzed. A set of factors that characterize the pandemic conditions of the tourism industry has been formed. There are include medicalization, sustainability of the health care system, securitization (security), and awareness. The model of formation of the newest factors of development of tourist branch is developed. It is proposed to consider a single tourism cluster as a subject of the tourism industry. This approach will help strengthen the competitive position not only of the tourism industry, but, as a result, the region. The post-epidemic consequences of changes in all factors of development of the tourism industry are outlined. It is noted that "post-epidemic" influences often cannot be attributed to any one group of factors, because they have an integrated nature of influence. On the other hand, their classification will allow in the future a clearer approach to the formation of economic, legal, institutional mechanisms of settlement of the post-epidemic situation in the field of tourism.
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