DATA SECURITY IN THE INFORMATION AND COMMUNICATION ENVIRONMENT AND ITS COMPLEXITY FOR NEW BUSINESS MODELS

Abstract

This article is dedicated to the continued safety of data on the Internet and the contribution to the business environment, as well as to the number of problems that are blamed on the development of online business. The adoption of advanced information technologies and the reach of scientific and technical progress gave people an incredible opportunity for communication, so the problem of cybersecurity is even more relevant in our time. Increasing the number of connected buildings in the lead to an increase in security risks: in the form of physical harm to people and the possibility of cyberattacks in the city. One of the main problems of digitalization is the security of data security. Defense of data – a set of processes and practices that are recognized for the defense of your ecosystem of critical information technologies. If information security is ensured, it will help to protect the information and information infrastructure of the enterprise from negative impacts. Such influences may be accidental or deliberate, internal or external. The result of interventions may be the loss of important information, its changing or using by third side in their own interests. Therefore, information security is an important aspect of business protection and business successful operation. For a variety of reasons, data security is crucial for the public and private sectors. First, the company has a legal and moral obligation to protect the data of its users and customers from falling into the wrong hands. For example, a financial company may need to adhere to the Payment Card Industry Data Security Standard (PCI DSS), which forces the company to take all reasonable steps to protect user data. Second, there is a risk of reputation fraud or data fraud. If a company does not take data security seriously, its reputation can be permanently damaged by advertising, high-profile leaks or hacking. Loss of trade secrets or intellectual property (IP) can affect future innovation and profitability. In addition, reliability is becoming increasingly important for consumers: the protection of personal data and confidence in the reliability of their activities on the Internet are becoming a priority. This is especially important in the current rapid digitization of all aspects of life.