STRUCTURAL-FUNCTIONAL MODELING OF THE INVESTMENT MANAGEMENT PROCESS ATTRACTIVENESS OF THE ENTERPRISE

Abstract

The article considers the management of the enterprise in order to implement effective activities requires balanced approaches to the choice of methods of business process management. Today, the successful operation of any enterprise is impossible without its investment activities. The attracted investments contribute to the dynamic development of the enterprise and allow it to solve the problem of expanding economic activity through the growth of financial and material resources. Investment activity for the company is an opportunity to strengthen its own competitive advantages both in the domestic market and abroad. An important place in these processes is occupied by the processes of investment attractiveness management of the enterprise. The processes of investment attractiveness management are considered in the context of modern management concepts and focused on its ability to respond to changes in the internal environment, adapt to changes in the external environment, anticipate and minimize the consequences of risky events, and directly ensure financial security. These aspects must be comprehensively taken into account and reflected in the structural and functional modeling of the business process of managing the investment attractiveness of the enterprise. The aim of the study is to build a structural and functional model that allows you to optimize the approach to managing the investment attractiveness of the enterprise. The task of the study is to apply the method of structural and functional modeling in order to develop recommendations for improving the management of business processes of the enterprise investment attractiveness of the enterprise. The article used the principles, techniques and methods of scientific knowledge, the provisions of dialectical research methods, economic theory and practice and other general scientific approaches to the problems of managing the investment attractiveness of the enterprise. In particular, the main general scientific research methods used in the work are: dialectical method of cognition; logical and formal methods; method of comparison, generalization, systematization and synthesis; grouping, statistical, mathematical, graphical analysis; systemic and complex approaches, forecasting methods (to determine ways to improve the process of managing the investment attractiveness of the enterprise).