ANALYSIS OF THE MARKET OF PAYMENT CARDS AND PAYMENT INFRASTRUCTURE OF UKRAINE

Abstract

The basis of non-cash financial turnover are non-cash payments, which are an integral part of modern society. The system of non-cash payments in any economy has the nature of a public good and must function smoothly. The degree of development of non-cash payments reflects the level of market transformation, the stability of the national economy, the dynamics of economic processes in the country. The state is constantly expanding the scope of non-cash payments. The increase in non-cash payments using various technologies demonstrates the wide opportunities for scientific and technological progress in this area. Therefore, despite its short history, payment instruments such as payment cards, smart cards and electronic money already occupy a significant market segment. And the constant analysis of the use of payment instruments today is extremely important and relevant. The purpose of the article is to analyze the market of payment cards and payment infrastructure of Ukraine and to develop ways to improve risk management in transactions with payment briefs. The methodological basis of the study is a set of modern methods and techniques of cognition such as scientific abstraction, analysis, synthesis, abstraction, concretization, systematic approach and more. In particular, the use of analytical, statistical and graphical methods in the study contributed to a comprehensive study of trends in the market of payment cards and payment infrastructure in Ukraine. With the help of abstraction, specification and optimization, the direction of improving risk management in payment card transactions was developed. The article analyzes the financial market of non-cash payments in Ukraine and describes the current trends in the market of non-cash payments in Ukraine. The risks of non-cash payments are summarized and the methods of managing the risks of electronic payments are clarified. The directions of improvement of practice of risk management at realization of non-cash payments are offered. The scientific provisions and generalizations presented in the article can be used as reference materials for practical use in financial institutions, including banks, and for personal use in order to further develop this topic.