THE LEADERSHIP IN HOTEL AND RESTAURANT BUSINESS AT THE CURRENT STAGE OF BIOECONOMICS
Abstract
The article is devoted to topical issues of determining the directions of sustainable development of the enterprises of the hotel and restaurant industry, analysis and identification of the main features of the organization of business processes of modern leaders of the hospitality industry in the period of formation and development of bioeconomy. At the current stage of recovery of the global economy from the effects of the Covid-19 pandemic, in particular the crisis of the enterprises of the hotel and restaurant business, the hospitality industry is facing new challenges in the bioeconomy and requires a new business environment and social responsibility from the enterprises. Taking into account the work of foreign scientists, economists and practitioners in the field of bioeconomics, have been decided to explore the importance of current trends in bioeconomics for the development of the enterprises of hotel and restaurant business in the context of leadership in services. It has been established that the leading institutions of the service sector support various environmental initiatives to protect and preserve the environment, the entrepreneurs of the hotel and restaurant industry build management in accordance with environmental, social and management goals that meet bioeconomic principles, the enterprises actively cooperate with independent NGOs and structures, also publicly report on progress in accordance with the adopted directions and results of real actions in the field of social responsibility, and the entrepreneurs seek to increase the intellectual and technological dominance of modern business processes of the enterprises of the hospitality industry, in particular by concluding profitable and promising cooperation agreements between the global giant’s food technology with restaurateurs. The results of our study prove the fact that in the period of reformatting the business strategies of the enterprises of the hotel and restaurant industry, as well as in the future, intellectual assets will form the dominant entrepreneurial success, by the way, expanding the creative and knowledge space.
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