INVESTMENT SUPPORT FOR THE DEVELOPMENT OF TEMPORARY ACCOMMODATION ENTERPRISES OF UKRAINE

Abstract

The article is devoted to topical issues of determining the level of investment support of the development of temporary accommodation enterprises in Ukraine. The dynamics and sources of capital investments in the economy of Ukraine and in the means of temporary accommodation are analyzed. It is determined that the investment attractiveness of the hotel industry is influenced by both external (investment attractiveness of the country, industry and region) and internal factors (specialization, state of material and technical base, staffing and marketing, goodwill, financial and property status). It was researched that the formation of investment resources of temporary accommodation enterprises is mainly happening at the expense of own funds of enterprises and organizations. The processed statistics shows the instability of the dynamics of capital investment in the hospitality industry and the rapid change of periods of growth and decline in investment in this activity. Trends in the development of investment processes in the means of temporary accommodation are identified and their volumes are forecasted. It is noted that an important source of financing the investment activities of temporary accommodation enterprises in Ukraine is foreign direct investment, which is formed at the expense of share capital and debt to direct investors on debt instruments. Promising areas of investment of temporary accommodation enterprises in Ukraine include investment in the construction of new and purchase of already built hotels, as well as the reconstruction of hotels; investing in the purchase of hotel rooms and apartments; investing in hotel management, modern technology, staff training, etc; purchase of a well-known brand (franchise). It is determined that in order to create an attractive investment climate in the field of hospitality it is necessary to: ensure the introduction of mechanisms of economic stimulation of investment activities of enterprises; attraction of long-term foreign loans in the development of hospitality; increasing the effectiveness of tax levers and intensifying budget funding for temporary accommodation; directing funds from local budgets to the development of tourist infrastructure and promotion of regional tourism product.