TYPES OF SITES – THE MAIN TOOL OF INTERNET MARKETING

Abstract

The article is devoted to the research of modern forms and types of websites and on this basis to clarify their grouping. In today's digital age, the Internet is full of different types of websites, and new ones are popping up every day. Before creating own website, the company's marketer needs to think carefully about what type of website to use. Each type is focused on a specific area, topic or niche. Every website has a goal and a focus on a certain category of users. Narrowing the range of goals and settings will allow you to find other websites in your category, perform benchmarking and make decisions about the structure, design, content and other components of the company's website. The grouping of sites in three directions is offered: Internet representations, web services, іnformation resources. The most popular type of e-business sites are corporate sites. In addition, online representations include an online store, an online storefront, a landing page, a brochure site, and a social media page. It is recommended to make a uniform look on all pages of the company in social networks and web pages, so that users immediately know what brand is behind the page. You must use the company logo and colors. It is advisable to develop and use a certain voice and personality, which are reflected in all content. The keys to finding relevant content on the Internet are search engines. Web services also include email systems, photo, video, audio hosting, Internet forums and notice boards. Information resources are thematic site, Internet portal, blog and site directory. The website is a unique and powerful marketing tool that the company has. With the right measures and strategic thinking, it can be the biggest source of business growth. An optimized website provides a branded customer experience that answers questions and demonstrates the unique value of the company's offerings. Every aspect of a brand's presence on the Internet comes from a website. The proposed typing of sites will allow company to choose the best option to achieve the e-business goal.