REALITIES AND PROSPECTS OF URBAN TOURISM DEVELOPMENT CHERKASY REGION

Keywords: city tourism, tourist image of the city, tourist brand, urban tourism, travel magnet

Abstract

In the conditions of modern globalization and European integration transformations, tourism becomes one of the fastest growing branches of the economy of the city, region, country. This is due not only to the economic factors of the functioning of the community of the city, society, but also to the environmental, cultural and social aspects. The study considers the development of urban tourism as a key area for promoting the historical and cultural heritage of cities among tourists. The work on the example of Cherkasy region explores the concept of urban tourism, which is focused on meeting the needs of tourists. It is proposed to take into account the effects of tourism on the socio-economic development of the city and the environment, human resources. The study systematizes the benefits of urban tourism from an economic, social, cultural and environmental point of view. The paper examines the potential of the Cherkasy region to preserve its cultural heritage and individual uniqueness, taking into account its growing popularity as a tourist destination. It is noted that the high level of popularity of urban tourism in the region is due to its unique architecture and attractive student infrastructure, the presence of a wide range of sports and cultural activities, programs, development of innovation-technological-landscape nature parks and trade infrastructure. The results of this study can be used to determine the role of the public and private sector in the development of urban tourism in the region, to assess the degree of its impact on the performance of developed cities. The purpose of the conceptual support of urban tourism is the implementation of measures and projects necessary to create sustainable ideas about the region. Tourism in the cities is an area that has a significant impact on a huge number of sectors of the modern city, which greatly complicates the current management and planning of urban development, solving problems and creating the necessary policies for adaptation and sustainable development together with models of public-private cooperation in the environment of urban tourism.

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Published
2021-09-28
How to Cite
Slatvinska, L. (2021). REALITIES AND PROSPECTS OF URBAN TOURISM DEVELOPMENT CHERKASY REGION. Economy and Society, (31). https://doi.org/10.32782/2524-0072/2021-31-66