АНАЛІЗ ВПЛИВУ МОБІЛЬНИХ ТЕХНОЛОГІЙ НА МАРКЕТИНГОВУ ВЗАЄМОДІЮ З КЛІЄНТАМИ
Анотація
Статтю присвячено актуальним питанням змін у взаємодіях між бізнесом та клієнтами з урахуванням розвитку мобільних технологій. Проаналізовано та систематизовано основні факти, які виявлено в оновленні маркетингових стратегій з урахуванням індивідуально орієнтованого підходу, що може бути створений за результатами аналізу мобільних комунікацій споживачів. Досліджено реакцію споживачів на створення нових методів мобільного маркетингу і на застосування персоналізованих комунікацій з використанням індивідуальних даних, що добровільно надані споживачем. На підставі проведеного дослідження, з’ясувавши невдоволеність 27% споживачів інтерфейсами запропонованих мобільних додатків, було внесено пропозицію щодо способу передачі клієнтам права на керування зовнішнім виглядом мобільного додатку та надання пріоритетів у тематиці інформації, яка отримується.
Посилання
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Nazarova, H., et al. (2022). Theoretical and methodological aspects of improving the functioning of the accounting system. Revista Amazonia Investiga, 11(54), 243–255. DOI: https://doi.org/10.34069/ai/2022.54.06.23
Sahaidak, M., et al. (2020). Comprehensive assessment of influence of the innovative development asymmetry on functioning of the industrial enterprise. Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu, (6), 162–167. DOI: https://doi.org/10.33271/nvngu/2020-6/162
Sayed, R. (2023). Strategic integration of business analytics in innovation management: Framework for sustainable growth. Futurity of Social Sciences, 1(1), 51–66. DOI: https://doi.org/10.57125/FS.2023.03.20.04
Gorgoni, S., et al. (2018). Networks of international trade and investment [Hardback]. Vernon Press. Available at: https://vernonpress.com/book/96
Pascalau, S. V. (2020). Evolution and ethics of digital technology in marketing. Agora International Journal of Economical Sciences, 11. DOI: https://doi.org/10.15837/aijes.v11i0.3994
Verbivska, L., Zhuk, O., Ievsieieva, O., Kuchmiiova, T., & Saienko, V. (2023). The role of e-commerce in stimulating innovative business development in the conditions of European integration. Financial and Credit Activity Problems of Theory and Practice, 3(50), 330–340. DOI: https://doi.org/10.55643/fcaptp.3.50.2023.3930
Ikeda, Y., Iyetomi, H., & Mizuno, T. (2022). Big data analysis on global community formation and isolation: Sustainability and flow of commodities, money, and humans. Springer. Available at: https://www.springerprofessional.de/big-data-analysis-on-global-community-formation-and-isolation/19254846
Tsounin, N., & Vlachvei, A. (n.d.). Advances in cross-section data methods in applied economic research. Springer Nature. Available at: https://link.springer.com/book/10.1007/978-3-030-38253-7
Sanakuiev, M. (2022). The value of knowledge in the age of globalization challenges: Philosophical and intellectual context. Futurity Philosophy, 42–54. DOI: https://doi.org/10.57125/fp.2022.06.30.04
Suprunenko, S., et al. (2024). Analysis of the impact of globalization trends in the digital economy on business management and administration systems of enterprises. Futurity Economics&Law, 131–147. DOI: https://doi.org/10.57125/fel.2024.06.25.08
Shyshka, І., & Shalbayeva, S. (2023). Strategy selection of healthcare sector development and risk management of its implementation. Economics. Ecology. Socium, 7(3), 77–90. DOI: https://doi.org/10.31520/2616-7107/2023.7.3-7
Trachenko, L., et al. (2021). Optimization modeling of business processes of engineering service enterprises in the national economy. Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu, (4), 165–171. DOI: https://doi.org/10.33271/nvngu/2021-4/165
Verbivska, L., et al. (2022). Regulatory policy of the entrepreneurship development as a dominant of economic security of the national economy. International Journal of Safety and Security Engineering, 12(5), 543–552. DOI: https://doi.org/10.18280/ijsse.120501
Yankovyi, V., Koval, V., Dudka, T., & Bykhovchenko, V. (2021). Statistical assessment of project economic priority in company's investment management. Revista Gestión de las Personas y Tecnología, 14(42), 85–105. DOI: https://doi.org/10.35588/gpt.v15i42.5284
Zavidna, L., et al. (2019). Strategy of innovative development as an element to activate innovative activities of companies. Allied Business Academies, 18(4). Available at: https://www.abacademies.org/articles/strategy-of-innovative-development-as-an-element-to-activate-innovative-activities-of-companies-8385.html
Reva, M., & Demchenko, Y. (2024). The role of online psychological testing in a learning process: The Ukrainian case. E-Learning Innovations Journal, 2(1), 23–40. DOI: https://doi.org/10.57125/elij.2024.03.25.02
