INDUSTRIAL TOURISM AS A PROSPECTIVE VECTOR OF DEVELOPMENT OF TOURIST DESTINATIONS FOR INDUSTRIAL REGIONS

Keywords: industrial tourism, territory marketing, regional development, industrial tourism objects

Abstract

The article considers the aspects of industrial tourism, and the general experience of different countries in the context of the use of industrial tourism for the development of tourist attractions. The main approaches to industrial tourism by foreign and domestic scientists are considered. Various national and local sources were analyzed to determine the demand for company visits. The general estimation of potential of introduction of elements of industrial tourism for development of industrial regions is given. The experience of using the concept of industrial tourism is analyzed in retrospect. The development of this type of tourism makes sense within industrial regions, where there is a high degree of anthropogenic transformation of natural landscapes, a diverse network of existing industrial enterprises and preserved industrial heritage sites. Thus, for industrial regions and destinations of Ukraine, industrial tourism has significant advantages over other types of tourism. The analysis of tendencies and features of development of industrial tourism in the context of different countries is carried out. The general prospects for the development of industrial tourism have been identified – taking into account the countries from which tourists come, it turned out that especially in Asia, the Middle East and Africa, annual growth rates are high, averaging 3.6 percent. It is determined that despite all the requirements for the development of industrial tourism, it should be noted that it has great potential for a local region or a particular tourist destination. The advantages are as follows: indirect employment, created due to the multiplier effect caused by increased demand for goods and services. The main problems that hinder the development of industrial tourism in general, and at individual enterprises in particular, have been identified. For some organizations, the high development costs associated with the introduction of industrial tourism lead to the fact that they decide not to implement such projects.

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Published
2021-05-25
How to Cite
Kasenkova, K. (2021). INDUSTRIAL TOURISM AS A PROSPECTIVE VECTOR OF DEVELOPMENT OF TOURIST DESTINATIONS FOR INDUSTRIAL REGIONS. Economy and Society, (27). https://doi.org/10.32782/2524-0072/2021-27-25