FINANCIAL PLANNING AND MARKETING PROMOTION OF SOCIALLY RESPONSIBLE STARTUPS

Abstract

The article is devoted to considering the peculiarities of financial plans development for startups and their marketing promotion in modern conditions. The prerequisites for the growth of startups at the global and national levels are presented. The distribution of countries according to the largest number of startups is given, and the prerequisites for intensifying the implementation of new business projects are presented. The significance of society's orientation impact on achieving sustainable development goals on the popularization of socially responsible startups creation has been proven. The areas of implementation of innovative business projects with the achievement of socially significant results for society are considered. To ensure social responsibility, modern startups must take the following actions: development of a clear mission and values; formation of partnership relations with other companies and stakeholders; implementation of an effective environmental strategy; active participation in solving socially important problems for society; orientation to meet the needs of the company's employees; providing reports on the success of startup implementation. The basic elements of financial planning of a startup are presented, which allow to ensure the effective use of available cash resources and ensure a sufficient level of profitability. Ensuring the visibility of cash flows and their effective management significantly increases the probability of successful startup implementation in the long term. The specifics of using marketing to promote startups and build the loyalty of the target audience are revealed. To establish communications with the audience, it is advisable to use digital marketing tools that allow startups to reach a large number of potential customers. The feasibility of using social media to promote startups for representatives of generations Y, Z, and Alpha has been proven. To interest the target audience, it is advisable to use relevant content containing interesting information in the form of text, photos, or videos about relevant goods and services.