HUMAN RESOURCES DEVELOPMENT IN THE CONTEXT OF ECONOMIC DIGITALIZATION

Abstract

The role of human resources development to ensure successful functioning of enterprises in the context of digitalization of the economy was studied in the article. The authors emphasize that the process of digitalization, which has covered all spheres of human activity, is radically changing the nature of economic relations and posing new challenges to enterprises. Human resources play a central role in the process of ensuring the efficiency of organizations, since the competence and readiness of personnel to adapt to digital transformations determine the competitiveness of enterprises in the digital economy. The authors emphasize the need to develop new skills and competencies necessary for effective work in the digital environment, such as mastery of digital tools, analytical skills, critical thinking, and adaptability. The article emphasises the need for continuous training and professional development of staff as a key condition for ensuring flexibility and adaptability of organisations. The authors propose to formulate a human resource management strategy taking into account the peculiarities of organisations' functioning in the digital environment and to adapt the organisational culture to digital transformations. The main strategies for staff development include the introduction of innovative approaches to training, creation of a favourable environment for continuous education, and the use of digital platforms and tools for human resource management. The article specifies digital solutions that will improve the efficiency of human resource management in organisations. The authors also emphasise the important role of senior management in organising and ensuring effective human resource development, which involves setting strategic priorities, planning staff development in line with the requirements of the digital environment, allocating resources and directing investments in staff development.