VARIETIES OF ARTIFICIAL INTELLIGENCE AND OPPORTUNITIES AND PROBLEMS OF ITS USE IN STRATEGIC PLANNING IN THE ECONOMY
Abstract
The purpose of this article is to identify problems and develop proposals for increasing the effectiveness of strategic planning by involving artificial intelligence. The popularization of new technologies has led to an increase in the demand for artificial intelligence (AI) technology. During the period of the COVID-19 quarantine, artificial intelligence began to be actively adapted and used in the field of entertainment and education. New technologies are designed to increase human efficiency and reduce energy and time spent on tasks. Artificial intelligence can quickly process an array of data and provide analysis of the processed information, saving human effort and time. In the economy, making any decision requires an initial analysis of an array of data to build balanced actions and economically profitable decisions. When making strategic decisions or building a company's strategy in general, the amount of information that a specialist needs to research can be immense for one or several people or take a lot of time to research. The possibilities of artificial intelligence can help a specialist to reduce the time spent on researching a set of data and improve the quality of his work. In the paper, proposals were made regarding the use of artificial intelligence systems in the economy. The classification of artificial intelligence is presented. The possibilities and problems of using different types of artificial intelligence in the economy as a whole and in the field of strategic planning are analyzed. The article substantiates the conditions under which the use of artificial intelligence in strategic planning is appropriate. The work investigated the trends in the development of artificial intelligence. A table with examples of existing artificial intelligences according to categories has been created. A list of existing artificial intelligences that can be used in the activities of farms is proposed. The practical value of the work consists in getting acquainted with the possibilities of using artificial intelligence in strategic planning and in providing recommendations on the use of different types of artificial intelligence in the strategic management of the enterprise.
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