MARKETING STRATEGY OF MANAGEMENT COMPETITIVENESS OF ENTERPRISES
Abstract
Marketing strategy is a special form of planning and implementation of the company's plans, which is designed to minimize all risks that arise on the way to achieving the goal. The main types of marketing strategies include: global marketing strategies, basic strategies, growth strategies, competitive and functional marketing strategies. All of these strategies are aimed at reducing costs and losses while increasing the company's profits through various marketing activities. A strategy is a plan that combines the organization's main goals, policies, decisions and sequence of actions into a single whole. The basic idea of the strategic window concept is that there are only limited periods during which the match between key market requirements and the specific competencies of a firm competing in that market is optimal. As a result, it is recommended that product line or market space investments coincide with periods during which a strategic window opens. Accordingly, withdrawals should be considered when something that fit the strategic window no longer fits it. The latter can occur, for example, if changes in market demands exceed the firm's ability to adapt to such changes. Also, marketing is relationship management. In order to convince end users of a product to buy, others interested in the product must be convinced that the offering will satisfy the wants and needs of consumers. The chain of persuasion can also reach in the opposite direction, involving the company's employees themselves. This is an area in which intern Kirill Blagoveroffal marketing has come to the fore in recent years. Establishing relations with other organizations is also important. The competitive strategy consists of six parts. The first four apply to any type of business, while the other two are used when there is more than one business unit in an organization. It includes definitions of: the product market in which a business competes. The proposed argument is that when changes in the market and in the marketing environment take on a gradual nature, firms can successfully adapt to the new situation by changing current marketing and other functional tasks.
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