Economy and Society

APPLICATION OF POWER INDICES BY NATIONAL ECONOMIC ENTITIES FOR ULTIMATE BENEFICIAL OWNER IDENTIFICATION

Volodymyr Varenyk — Mon, 28 Jul 2025 00:00:00 +0000

The research explores the possibility of using power indices by primary financial monitoring entities to identify the ultimate beneficial owners of their clients. It outlines the algorithm for calculating the Shapley-Shubik index, the Banzhaf index, and the Deegan-Packel index. It was determined that the Shapley-Shubik index and the Deegan-Packel index are advisable for use when applying enhanced due diligence measures to a client and when a reporting entity calculates its own risk profile. If clients are assigned a low or medium risk level, it is recommended to apply the Banzhaf index, which identifies the degree of a shareholder's power regardless of the order in which the company owner joins a winning coalition. Another advantage of using the Banzhaf index is its indifference to the number of shareholders capable of making a management decision.

APPLICATION OF HOFSTEDE AND TROMPENAARS MODELS IN UKRAINIAN CONSULTING

Liubov Lozinska — Mon, 28 Jul 2025 00:00:00 +0000

The article identifies the relevance of intercultural competence for Ukrainian consulting, which serves the growing needs of international partnerships and projects. Despite the significant scientific contribution, the issue of substantiating the importance of applying Hofstede and Trompenaars models in Ukrainian consulting remains unresolved. The purpose of the article is to substantiate the practical value of Geert Hofstede and Fons Trompenaars models for Ukrainian intercultural consulting in the field of international cooperation. The object of the study is the cultural dimensions of organizations and their impact on consulting projects in Ukraine. It is substantiated that Hofstede numerical indices allow you to quickly map cultural risk zones and form quantitative indicators of the effectiveness of consulting interventions. At the same time, Trompenaars's spectra (particularism, communitarianism, emotionality, diffuseness, ascription, moderate polychronicity, external control) are characterized as the basis for facilitation sessions aimed at resolving conflicts and harmonizing team expectations. It is established that the combination of models allows building a consistent consulting cycle. In particular, Ukrainian consultants are invited to use Hofstede indices to argue for the need to formalize procedures and increase tolerance for uncertainty, while Trompenaars' dilemmas are used to adapt communication and negotiation styles to the client's cultural expectations. It is separately substantiated that such an integrated methodology helps to optimize merger and acquisition procedures, personnel training and the development of corporate culture, while increasing the speed of decision-making and satisfaction of multicultural teams. It is proven that the proposed approach supports Ukraine's strategic goals of integration into global economic chains and the formation of sustainable international partnerships. The results obtained can be used as a methodological basis for university programs, corporate trainings and further academic research in the field of intercultural management.

DEMOGRAPHIC SITUATION IN UKRAINE: PROSPECTS FOR OVERCOMING THE CRISIS AND MINIMIZING ITS IMPACT ON THE COUNTRY’S ECONOMIC DEVELOPMENT

Oleksii Petrivskyi — Mon, 28 Jul 2025 00:00:00 +0000

The demographic crisis in Ukraine has reached a critical stage, exacerbated by the full-scale war of 2022, mass emigration, a dramatic decline in birth rates, significant losses in labor resources, and accelerated population ageing. This article provides an in-depth analysis of the current demographic situation in Ukraine and outlines its multifaceted impact on the country’s economic development. It presents updated statistical data and trends, illustrating the transition from long-term natural population decline to an unprecedented outflow of citizens abroad and fertility rates that have now fallen to one of the lowest levels globally. Special attention is devoted to the demographic consequences of the ongoing war — human casualties, large-scale displacement, and structural shifts in the population and the ways in which these factors intensify risks to Ukraine’s post-war economic recovery and resilience. Furthermore, the article analyzes the international experiences of leading countries in combating demographic decline, promoting fertility, and fostering greater population engagement in social life. The methodological framework of this study is grounded in the analysis of academic literature, statistical data from government bodies and international organizations. Based on this comprehensive analysis, the article formulates practical recommendations for the development of an integrated demographic policy for Ukraine, aimed at overcoming the current crisis and mitigating its long-term negative effects on economic growth and sustainable development. Addressing Ukraine’s demographic challenges requires systemic, coordinated action across multiple policy domains, including economic, social, healthcare, and migration policies to ensure the restoration of human capital, the revitalization of the labor market, and the creation of favorable conditions for population renewal. In this context, a forward-looking demographic policy should be recognized as a key pillar of Ukraine’s long-term national strategy for economic resilience, security, and prosperity in the 21st century.

EXPRESS DIAGNOSTICS AND FUNDAMENTAL DIAGNOSTICS IN CRISIS MANAGEMENT

Volodymyr Petriakov — Mon, 28 Jul 2025 00:00:00 +0000

This article examines the complementary roles of express diagnostics and fundamental diagnostics within enterprise anti-crisis management, with a focus on metallurgical firms that operate under high capital intensity and volatile commodity cycles. The study clarifies the notion of express diagnostics as a rapid, low-cost screening of liquidity, solvency, profitability, cash flow, and debt service indicators that enables early detection of destabilizing trends and triggers timely managerial responses. It contrasts this with fundamental diagnostics, defined as an in-depth, hypothesis-driven investigation that combines factor decomposition, scenario building, stress testing, and multi-criteria scoring to uncover root causes, quantify risk transmission channels, and forecast crisis trajectories. Methodologically, the paper proposes a two-level diagnostic architecture: (1) an always-on early-warning layer based on threshold KPIs and simple composite flags embedded in BI dashboards; and (2) a periodic deep-dive layer that integrates cost-curve analysis, working-capital mapping, covenant headroom assessment, and sensitivity models to prices, exchange rates, energy inputs, and logistics constraints. The results are presented as a practical framework that specifies trigger thresholds, escalation paths, data cadence, and governance roles, thereby shortening reaction time, improving forecast reliability, and aligning diagnostic outputs with concrete turnaround levers (cash containment, portfolio re-mix, operational efficiency, debt renegotiation, and optional capacity mothballing). For metallurgical enterprises, the framework emphasizes coupling market-side signals (benchmark prices, spreads, demand indices) with plant-level metrics (yield, utilization, scrap ratio, energy intensity) to distinguish reversible shocks from structural impairments. The paper’s value lies in operational guidance for designing an integrated diagnostic loop that converts weak signals into actionable decisions and links monitoring to remedial programs and post-implementation control. Limitations and avenues for further development include enriching the framework with real-time data feeds, probabilistic forecasting, and domain-specific stress scenarios for supply chain and energy shocks.

ADAPTIVE APPROACH FOR ASSESSING THE INVESTMENT ATTRACTIVENESS OF INTERNATIONAL BUSINESS PROJECTS IN THE GREEN ENERGY SECTOR

Yaroslav Shcherbak, Tetiana Nagachevska — Mon, 28 Jul 2025 00:00:00 +0000

This article addresses the challenge of evaluating the investment attractiveness of international business projects in the renewable energy sector under high uncertainty. The topic is highly relevant given rapid changes in economic political and environmental conditions and the urgent need to attract capital for the energy transition. Traditional financial evaluation methods often overlook critical non-financial factors that are especially important in long-term renewable projects, such as policy support, infrastructure availability, and social considerations. To tackle this gap, the research aims to develop a holistic, flexible and adaptive methodological framework for assessing the investment attractiveness of renewable energy international business projects. The author proposes an integrated approach called the Green Multi-level Assessment Protocol. This framework first generates alternative future scenarios of the external environment using tools like PESTEL analysis, SWOT analysis and the Delphi method. It then constructs a multi-level hierarchical structure of evaluation criteria and determines their weights using expert surveys with pairwise comparisons. Renewable energy projects are grouped into clusters based on typical technical and financial characteristics. Each international business project is evaluated in each scenario using a weighted multi-criteria rating system, and the outcomes are aggregated into a single composite index through weighted averaging and sensitivity analysis. The methodology yields an integrated index reflecting each international business project’s performance across scenarios and factors, providing decision-makers with a transparent, systematic evaluation of risk-return trade-offs. Advantages include comprehensive coverage of factors, incorporating macro-level elements like regulator environment and market trends alongside project-specific criteria, and methodological transparency. The framework is valuable for strategic investment planning in the green energy sector. It provides a structured approach to justify investment decisions by yielding clear quantitative measures of international business project attractiveness across future scenarios. The tool can aid policymakers, investors and project developers-especially in countries undergoing energy transition or recovery-by aligning investment analysis with sustainability goals and improving decision robustness.

SYNERGY OF CARBON-NEUTRAL TRANSPORTATION OF AGRICULTURAL PRODUCTS AND INTELLECTUALISATION OF LOGISTICS

Olena Borysiak — Mon, 28 Jul 2025 00:00:00 +0000

Achieving the global strategic goal of transitioning to climate neutrality requires the consolidation of carbon-neutral solutions in various sectors of the economy. The development of climate policy and the strengthening of food security are currently being considered in the context of Ukraine's post-war economic recovery. In this context, the integration of carbon-neutral, energy-efficient and digital technologies into the business processes of the agricultural sector and the organisation of agricultural product logistics is of particular importance. Considering this, the article is devoted to studying the synergy of carbon-neutral transportation of agricultural products and the intellectualisation of logistics. The methodological basis of the study consists of methods of system analysis, deduction, induction, comparison, and dialectical cognition. Innovative trends in freight transport in the context of the decarbonisation of transport have been summarised. Among the ways to optimise the use of vehicles for transporting agricultural products, the development of multimodal road freight transport has been highlighted, which involves the use of vehicles running on clean fuels, double-decker trucks, which increase the volume of cargo transported per trip, as well as the intellectualisation of logistics processes. Types of electric vehicles have been identified. A synergistic approach to making logistical decisions to ensure climate neutrality in the transport of agricultural products by road using intelligent systems has been identified. The levels of autonomous vehicles are considered. Directions for ensuring carbon-neutral transportation of agricultural products based on the intellectualisation of logistics are proposed. Eco-indicators have been developed to determine the low-carbon capacity of road transport of agricultural products using intelligent systems. The practical value of the article lies in creating conditions for the introduction of carbon-neutral technologies in agricultural production and strengthening the resilience of agricultural enterprises to the implementation of climate-neutral investment projects based on sustainable development principles. Prospects for further research lie in modelling carbon-neutral transportation of agricultural products using artificial intelligence.

SECURITY-ORIENTED MANAGEMENT AS A BASIS FOR THE EFFICIENCY OF BUSINESS ENTITIES

Volodymyr Savchenko, Oleh Makliuk — Mon, 28 Jul 2025 00:00:00 +0000

The purpose of the article is to study the security-oriented management of business entities in the conditions of war and post-war reconstruction, to provide proposals on the strategy and measures to support domestic business. The methodological basis of the study includes methods of analysis, synthesis, comparison and generalisation, which were used to combine aspects of post-war reconstruction into a unified strategy, analyse the experience of other countries, systematise the research results and formulate conclusions. The article analyses in detail the threats to business entities that have accumulated over decades, as well as the main challenges and threats of martial law. It is emphasised that at present, the problems of security-oriented management based on a combination of efforts of the state, economic management bodies and business entities are becoming particularly relevant. It is proved that the basis for development should be resilience to challenges and threats, growth of production capacities, improvement of liquidity, financial stability, profitability, investment and innovation activities, and strengthening of human resources. The article presents the main strategic principles of economic security management of enterprises: complexity, efficiency, integration with the management system, systematicity, dynamism, legality, flexibility, adaptability and prospects. The author emphasises that the greatest losses suffered by companies were caused by the intensification of hostilities, uncertainty about financing, personnel problems and the blockade of the western and maritime borders. The most promising development projects are identified by sector: defence, energy, agriculture, infrastructure and logistics, and industry. It summarises the experience of other countries that have faced the problems of post-war reconstruction in different years: Israel, Germany, France, Norway and Croatia. The author's general conclusion is that all these measures should be preceded by international and domestic guarantees of the security of the country and its population.

ASSESSMENT OF THE EFFECTIVENESS OF DECENTRALIZATION REFORM IMPLEMENTATION IN UKRAINE

Yana Kotelevska — Mon, 28 Jul 2025 00:00:00 +0000

The article analyzes the effectiveness of the decentralization reform implementation in Ukraine, which represents a key component of the transformation of the public administration system and economic governance. The reform outcomes are assessed based on the scope of delegated powers and financial resources transferred to lower administrative levels in relation to their total volume in the public sector. This approach enables the determination of the actual level of economic power decentralization. The article reviews methodological approaches to assessing budgetary efficiency, financial outcomes, and quantitative indicators of Ukraine’s consolidated and local budgets under decentralization conditions. Since previous methods did not take into account the territorial affiliation of communities and the levels of budgets, a set of decentralization effectiveness indicators is proposed to evaluate the dynamics of community financial capacity. These include: the expenditure decentralization ratio, revenue decentralization ratio, tax decentralization ratio, financial autonomy index, financial dependence ratio, and the budget self-sufficiency index. These indicators form a coherent system of quantitative metrics, allowing for a comprehensive assessment of the financial condition, fiscal independence, and administrative effectiveness of local self-government bodies in the context of the decentralization reform. The effectiveness of the reform is assessed through an analysis of institutional and financial outcomes. The results obtained are of practical value for the development of institutional and financial instruments to support local budgets, taking into account the specifics of a transforming economy and the challenges of wartime. They may also be used to improve interbudgetary planning approaches and to evaluate the performance of decentralization policy in Ukraine. The selected methodology for calculating effectiveness has practical applications both at the national level and within individual territorial communities or regional administrations.

THE IMPACT OF DIGITAL TRANSFORMATION ON THE COMPETITIVE ADVANTAGES OF ELECTRICAL ENGINEERING ENTERPRISES

Viacheclav Podbornov — Mon, 28 Jul 2025 00:00:00 +0000

This article explores the impact of digital transformation on the competitive advantages of electrical engineering enterprises in the context of Industry 4.0. The purpose of the article is to provide a theoretical justification and practical analysis of the impact of digital transformation on the formation of competitive advantages of electrical engineering enterprises, taking into account the peculiarities of the industry's functioning in the conditions of a transformational economy. The study highlights the relevance of digitalization as a strategic tool for increasing productivity, reducing costs, enhancing flexibility, and improving customer-centricity in industrial operations. The author provides both theoretical substantiation and practical analysis of digital transformation processes within the electrical engineering sector, emphasizing its role in restructuring traditional business models and enabling adaptive, data-driven production systems. Using examples from international and Ukrainian industrial practices, the paper illustrates the tangible benefits of implementing ERP, MES, IoT, and predictive analytics technologies. Specific attention is given to industry-specific challenges such as limited funding, a shortage of IT personnel, and underdeveloped digital strategies, particularly in the context of the Ukrainian industrial landscape during economic and wartime instability. The article identifies the insufficient adaptation of digital transformation models to the needs of small and medium-sized enterprises and underscores the importance of aligning digital maturity with sustainable competitive positioning. Ultimately, the paper concludes that digital transformation is a critical driver of long-term competitiveness for electrical engineering enterprises. It enables companies to transition from cost-based competition to innovation-based growth models, supported by customer loyalty, smart product integration, and efficient digital ecosystems. The results offer practical implications for industrial strategy and further research in assessing digital readiness and ecological sustainability in the sector.

SUPPORTING BUSINESS IN COMMUNITIES IN WAR CONDITIONS

Sergii Trokhymyshyn, Oleksiy Buluy — Mon, 28 Jul 2025 00:00:00 +0000

The purpose of this article is to examine the impact of the war on Ukrainian business activity during the period of 2022-2024, analyze the specifics of state and local business support, and propose a comprehensive strategy for its development. The analysis identified the war's profound effects on the business environment, including a significant relocation of enterprises from eastern and southern regions to the country's central and western parts, leading to disruptions in logistical chains. This was accompanied by a shift in the regional employment structure due to mass internal migration and a critical decrease in consumer purchasing power, with the share of the population forced to save on food rising from 12.2% in 2021 to 26.2% in 2023. Despite these adversities, Ukrainian businesses demonstrated resilience, with many achieving growth in sales revenue in 2023 by finding new markets abroad. State support during this period was unprecedented, with government funding for business development in 2022-2024 being among the largest in Ukraine’s history of independence. Key mechanisms included state-guaranteed loans, notably through the "5-7-9" program, and a substantial volume of microgrants, primarily directed towards establishing new businesses and developing processing enterprises. Regarding local-level business support, the study analyzed successful cases in various amalgamated territorial communities (hromadas). These initiatives, such as the creation of industrial parks (Slavutа ТG), business incubators (Chortkivska TG), online sales platforms (Voznesenska TG), and business idea contests (Zhytomyr City Council), demonstrate a strong local interest in fostering a favorable business climate. This proactive stance contributed to a significant increase in local budget revenues even during wartime. As a result, the author proposed a comprehensive strategy for business development that integrates local, state, and international support. The strategy suggests creating intermediary institutions like technology parks to streamline cooperation between business and government and draws upon Israel's experience in developing its defense industry as a model for ensuring economic and national security. The overarching goal of the strategy is to foster superior conditions for business growth and scaling, thereby facilitating beneficial cooperation with government and international partners and advancing Ukraine's economic integration into the EU.

SCIENTIFIC AND METHODOLOGICAL ASPECTS OF INCREASING EXPORT POTENTIAL IN THE INDUSTRY SYSTEM OF THE AGRICULTURAL SECTOR OF UKRAINE

Natalia Trusova — Mon, 28 Jul 2025 00:00:00 +0000

The article considers a scientific and methodological approach to increasing export potential in the sectoral system of the agricultural sector of Ukraine in the presence of objective geoeconomic risks. The scientific and methodological approach involves determining the significant properties of foreign economic activity of entities that most affect the level of increasing export potential in the country, as well as identifying in the sectoral system of the agricultural sector of the economy components of export potential that do not limit the possibility of increasing foreign exchange earnings from foreign trade operations. Methodological tools for assessing the export potential of the grain subcomplex in the sectoral system of the agricultural sector of the economy are presented. A functional and resource analysis of indicators of increasing export potential of the grain subcomplex in the sectoral system of the agricultural sector is presented. According to this approach, attention is focused, firstly, on the processes associated with the use of imported raw materials in grain production of agricultural products; secondly, on the areas of effective cooperation of grain production entities with external partners; thirdly, on the stages of calculating the food security of the export chain of grain production entities. At the same time, the procedure for assessing the state of security of the grain subcomplex of the state through the resource component allows diagnosing the export capabilities of foreign trade entities in the presence of numerous geoeconomic risks, which are differentiated by expert assessment into indicator (forecasting), resource-functional, program-target (complex). A model of a safe export chain of the grain subcomplex in the branch system of the agricultural sector of the economy, as well as a model of a multi-channel export chain service system, has been developed. The level of security of the grain subcomplex in the sectoral system of the agricultural sector of the country's economy is equal to the productivity of servicing the export chain by product group, which is involved from outsourcing, during the current period and is formed by the logistics services center.

COMPARATIVE ANALYSIS OF THE UKRAINIAN AND POLISH STOCK MARKETS AMID GEOPOLITICAL TURBULENCE

Vladyslav Shtak — Mon, 28 Jul 2025 00:00:00 +0000

The full-scale invasion of Ukraine in February 2022 triggered a geopolitical shockwave that sent vastly different ripples through the capital markets of Ukraine and its immediate western neighbor, Poland. This paper presents a comparative analysis of the responses and subsequent performance of the Ukrainian and Polish stock markets, arguing that their divergent trajectories were dictated by two fundamental factors: existential threat and institutional anchoring. The Ukrainian market, represented by the PFTS Stock Exchange, executed a strategy of preservation through hibernation, with regulators immediately halting all trading and imposing strict capital controls to ensure state financial survival. This transformed the domestic capital market from a vehicle for private capital allocation into a direct instrument for sovereign financing via war bonds. In stark contrast, the Warsaw Stock Exchange (WSE) demonstrated resilience through adaptation. Despite initial volatility, its deep integration within the security and economic frameworks of NATO and the European Union provided a powerful institutional anchor, mitigating perceived risk and sustaining investor confidence. This stability allowed the Polish market not only to recover but to emerge as a strategic gateway for international investment and a proxy for speculation on Ukraine's eventual reconstruction. By examining market indices, regulatory actions, capital flows, and sectoral performance, this analysis challenges simplistic notions of geopolitical risk, revealing how institutional frameworks and strategic state intervention can fundamentally reshape market outcomes in times of profound crisis.

SYNERGY OF RISK MANAGEMENT AND DIGITALIZATION: INSTITUTIONAL FRAMEWORK FOR REGIONAL ECONOMIC DEVELOPMENT AFTER THE CRISIS

Svitlana Bilous, Oleksandr Melnichenko, Roman Daniluk — Mon, 28 Jul 2025 00:00:00 +0000

The article examines the interconnection between risk management and digitalization as strategic factors of post-crisis recovery and long-term development of regional economies. It emphasizes the key role of institutional frameworks in creating a favorable environment for integrating risk-oriented approaches and advanced digital technologies into regional governance systems. The study demonstrates that the synergy between risk management and digitalization enhances economic resilience, investment attractiveness, competitiveness, and the innovative potential of regions. It highlights that digital platforms, big data analytics, artificial intelligence, and predictive modeling tools allow timely identification of emerging threats, effective risk mitigation, and informed decision-making processes. Moreover, the integration of these approaches facilitates adaptive governance, reduces operational and transactional costs, and increases transparency and accountability in both public and private sectors. The article also discusses how digital transformation contributes to structural economic changes, stimulates the emergence of new business models, supports the development of smart infrastructure, and ensures social and economic inclusivity at the regional level. Practical recommendations are proposed to strengthen institutional support for the synergy of risk management and digitalization in the economy, including the refinement of regulatory and legal frameworks, the expansion of digital infrastructure, development of specialized human capital, and promotion of international cooperation and the implementation of best practices. The study concludes that coordinated implementation of risk management strategies and digitalization initiatives forms a critical foundation for sustainable regional development, providing regions with adaptive capacity to cope with future crises, seize emerging opportunities, and achieve long-term socio-economic growth in an increasingly uncertain global environment. It has been determined that the development and implementation of a comprehensive strategy aimed at the synergy of risk management and digitalization will serve as a guarantee for enhancing the resilience, innovativeness, and competitiveness of the regional economy in the future.

STRATEGIC APPROACHES TO DEMAND MANAGEMENT IN CONSTRUCTION COMPANIES’ SERVICES

Nazar Reshitko — Mon, 28 Jul 2025 00:00:00 +0000

The article examines strategic approaches to demand management for construction companies’ services under conditions of economic instability and intense competition. Demand management is defined as a purposeful process aimed at balancing enterprise resources with client needs through forecasting, planning, and active shaping of demand. It combines two dimensions: planning–forecasting and marketing–stimulating. The planning dimension includes market assessment, demand segmentation, and preparation of adequate offers. The marketing dimension covers advertising, promotion, digital communications, and customer relationship management to attract and retain clients. The study identifies four strategic approaches: traditional, digital, customer-oriented, and analytical. The traditional approach relies on offline tools and corporate reputation; the digital one uses websites, SEO, SMM, targeted advertising, and online promotion; the customer-oriented approach emphasizes transparency, personalization, loyalty programs, and long-term partnerships; the analytical one is based on data-driven decision-making, market research, BI systems, and CRM analytics. Their combined application increases flexibility and resilience of construction enterprises. External and internal factors influencing demand are analyzed: macroeconomic indicators, credit availability, state policy, political and security risks, demographic trends, seasonality, material costs, competition, and corporate reputation. Special attention is given to wartime challenges in Ukraine: population relocation, new housing priorities, reconstruction programs, and reorientation of demand to safer regions. The article concludes that effective demand management requires integrating traditional and digital marketing, analytics, CRM systems, and customer trust-building. Long-term preparation for post-war reconstruction is highlighted as a decisive factor for sustaining competitiveness. Recommendations are provided to adapt strategies, enhance resilience, and ensure stable functioning of construction companies in uncertain market conditions.

CONCEPTUAL PRINCIPLES OF RETAIL CHAINS STRATEGIC AND SPATIAL DEVELOPMENT

Yurii Tymeichuk — Mon, 28 Jul 2025 00:00:00 +0000

The article provides the study of retail chains strategic and territorial development conceptual principles, considering the challenges and opportunities arising from modern economic, technological and social transformations. The study explores the retail chain life cycle role as a determining factor in strategic decision-making, spatial expansion models, format optimization and long-term competitiveness. It synthesizes global and Ukrainian experience in retail trade spatial development, identifies modern practices and critical problems, including market saturation, technological changes, changing consumer preferences and geopolitical risks. Particular attention is paid to the geographic information systems (GIS), geomarketing, spatial analytics, cluster approaches and omnichannel distribution strategies integration into retail chain management. These tools are presented as key factors for increasing adaptability, efficiency and customer engagement. The article also examines in detail the spatial development stages, from the infrastructure concentration in high demand areas to polycentric expansion and virtual retail presence, linking them to strategic goals at different life cycle stages. It emphasizes the aligning strategic and territorial decisions importance to achieve sustainable growth, optimal market coverage and increasing the retail chains investment attractiveness. The proposed integrated framework combines spatial diagnostics, location potential modeling, market segmentation and brand positioning, which allows networks to identify «white spots», mitigate the excessive concentration risks and create localized retail ecosystems. The research findings contribute to a deeper theoretical and practical understanding of how spatial planning, technological innovation, and consumer-centric strategies can be combined to ensure the retail chain sustainability, profitability, and long-term viability in volatile market conditions. The study results can be applied in strategic planning for restoring retail enterprises sustainability in Ukraine.

CURRENT STATE OF FUNCTIONING AND DEVELOPMENT OF INDUSTRIAL ENTERPRISES IN UKRAINE

Dmytro Chernikov — Mon, 28 Jul 2025 00:00:00 +0000

The article is devoted to the analysis of the functioning and development of industrial enterprises in Ukraine. Changes in the state of development of the country's industrial complex were identified, which made it possible to identify the strengths and weaknesses of industrial enterprises. The decline in the efficiency of industrial enterprises in Ukraine was justified, taking into account the unfavorable security situation in the country. The main problems faced by industrial enterprises in Ukraine in recent years have been identified. It has been established that enterprises in the industrial sector have suffered losses in their activities, which can be explained by the economic crisis and the temporary occupation of parts of the Donetsk and Luhansk regions, where some of the country's largest industrial enterprises are located and which have suffered destruction and losses during this period. It has been proven that the low innovation and investment capacity of the industry and enterprises reduces the country's industrial potential in the international arena. The unfavorable investment climate, which is shaped by state regulation and guarantees for investors, reduces the investment attractiveness of domestic enterprises. It is noted that the rapid adaptation of enterprises to new conditions is a guarantee of their success and development in conditions of volatility and uncertainty in the external environment. Adaptive capacity determines how quickly an enterprise can adjust its production processes to new conditions and needs. It has been determined that an important step for domestic enterprises is integration into international technical assistance programmes based on grants, credit programmes, and the involvement of international financial institutions, which allows for resource support for production. Based on the analysis, it is proposed to form strategic directions for the development of industrial enterprises in two periods: military and post-war recovery. It has been established that during the period of active hostilities, the main development tasks for enterprises should be aimed at creating conditions for the autonomy and independence of production processes. Strategic directions in the period of post-war recovery should be aimed at rebuilding enterprises on the basis of innovation, taking into account European quality standards.

MODERN APPROACHES TO THE FORMATION AND IMPLEMENTATION OF THE ADAPTATION MECHANISM OF ECONOMIC SYSTEMS UNDER CONDITIONS OF GLOBAL TURBULENCE

Svitlana Ishchenko, Vitalii Tkach, Olha Hlazunova — Mon, 28 Jul 2025 00:00:00 +0000

The modern world is characterized by a high speed and intensity of changes that significantly affect the functioning of economic systems at all levels. It has been studied the key factors of global financial instability: demographic, civilizational, technological, and allocational; it has been proposed to supplement them with biological-epidemiological, geopolitical, and climatic factors, given their growing impact on economic systems at various levels. A comparative analysis of the categories “adaptation” and “adaptability” has been conducted; the study established that, with regard to economic systems of any level, and especially macro- and mega-level economic systems, adaptation should be considered as a process of transformation involving changes in the structure, parameters, properties, and functioning algorithms of the economic system under the influence of both exogenous and endogenous factors. The main forms of adaptation have been examined: assimilation – adjustment to changes without structural reorganization of the system, and accommodation – deep transformation of the structure, mechanisms, and development strategies. The process of accommodation may be initiated either independently, when the degree of disruption to the system’s stability is so significant that it cannot be restored through assimilation, or as the next stage of adaptation, if the assimilation process has not yielded the desired results and has failed to stabilize the system. It has been proposed to consider the adaptation mechanism of an economic system at any level as a set of four subsystems: sensory system – responsible for collecting information about the state of the environment and the changes occurring within it; signal interpretation system – designed to analyze information about environmental changes, assess the extent of their impact, and decide whether a response is required; effector system – responsible for developing strategy and tactics, directly responding to environmental changes, and implementing the necessary processes; regulatory system – monitors and evaluates the effectiveness of response processes and their impact on interaction with the updated environment, and, if necessary, adjusts responses or activates additional mechanisms.

STATE REGIONAL POLICY OF UKRAINE: COMPARATIVE ANALYSIS OF ADJACENT NOTIONS AND CONCEPTUAL APPROACHES TO ITS IMPLEMENTATION

Mykola Antoniuk, Dmytro Tsvok — Mon, 28 Jul 2025 00:00:00 +0000

The article addresses the transformation of Ukraine’s regional policy under the influence of profound socio-economic and security challenges. The authors emphasize that decentralization, structural shifts in the economy, territorial disparities, demographic risks, and especially the ongoing war necessitate a reconsideration of the traditional concept of regional development policy. A crucial finding is that the security dimension has become an integral element of regional strategies, highlighting the urgent need to preserve and rebuild war-affected territories. The study aims to clarify the conceptual framework of regional policy and to distinguish between the notions of “regional policy,” “state regional policy,” “regional development policy,” and “local development policy.” A comparative analysis is conducted, based on national legislation, strategic documents, OECD recommendations, and European Union practices. The article systematizes the main approaches to understanding regional policy: the classical economic perspective, the Keynesian interventionist model, the institutional approach, and the paradigm of sustainable development. Special attention is devoted to the integration of multi-level governance, the role of local authorities, and the importance of civil society participation. The results demonstrate that state regional policy serves as a key instrument for balancing disparities, fostering cohesion, and ensuring security in Ukraine. It is argued that the effectiveness of this policy depends on coordination between central institutions, regional administrations, local communities, and international donors. Furthermore, the article identifies the strategic importance of developing functional territories—such as recovery areas, growth poles, and sustainable development zones—as drivers of post-war reconstruction and long-term resilience. The novelty of the research lies in integrating the security component into the conceptual framework of regional policy and in proposing a diversified approach to territorial development during the post-war recovery. The article concludes that Ukraine’s regional policy must be innovative, comprehensive, and inclusive, combining sectoral and territorial priorities, mobilizing resources, and ensuring active stakeholder involvement to achieve balanced and sustainable national development.

GUARANTEEING INDUSTRIAL SAFETY AS AN IMPORTANT CONDITION FOR INCREASING THE LEVEL OF COMPETITIVENESS OF THE NATIONAL ECONOMY

Iryna Novyk — Mon, 28 Jul 2025 00:00:00 +0000

The article is devoted to the study and research of the importance of industrial safety as a key factor in increasing the competitiveness of the national economy. The relevance of industrial safety today is determined by the fact that it directly affects not only the protection of the life and health of workers, but also the economic performance of enterprises and the development of the state as a whole. In the conditions of global competition, countries with a high level of industrial safety receive such strategic advantages as production stability, cost reduction, image improvement, preservation of human capital, and others. Thus, occupational safety becomes not only a social obligation, but also an important competitive advantage. An economy based on safe labor standards and modern occupational safety technologies has a better chance of attracting investment, expanding export opportunities, and achieving sustainable growth. In scientific research, the method of critical analysis of scientific and methodological literature, practical experience, in accordance with the requirements for the level of methodology and research techniques is used. The choice of specific research methods depends on the conditions and purpose of the research. Methods are an ordered system in which their place is determined in accordance with the specific stage of research, the use of technical techniques and work with theoretical information and certain facts in a given sequence. The article provides a definition of industrial safety, characterizes the main components of the industrial safety system, considers the issue of ensuring industrial safety as an important condition for increasing the competitiveness of the national economy. It is proven that ensuring an adequate level of safety affects the improvement of the financial results of the enterprise. The main problems of the industrial safety system in Ukraine are analyzed. A multifactor strategy is proposed to overcome challenges in the field of industrial safety. Thus, the conducted research allows us to draw conclusions that ensuring industrial safety is not only an ethical requirement and the right of every employee, but also a strategic factor in the sustainable economic development of the country. Successful implementation of a multifactor strategy can not only overcome existing problems, but also lay the foundation for sustainable growth in the competitiveness of the national economy.

CONSULTING SUPPORT FOR THE MANAGEMENT OF ENTREPRENEURIAL ACTIVITY

Lesia Kononenko, Volodymyr Zaichenko, Serhii Pavlovskyi — Mon, 28 Jul 2025 00:00:00 +0000

The article substantiates the growing importance and strategic necessity of consulting support to ensure sustainable development and competitiveness of small and medium-sized enterprises (SMEs) amid the dynamic transformation and diversification of the modern business environment. The research methodology is based on the analysis of official statistical data regarding the structure and dynamics of entrepreneurial activity in Ukraine, synthesis of scientific works on entrepreneurship and management theory, as well as the study of current trends in the digital economy. The article analyzes the evolution and current state of entrepreneurship in Ukraine, emphasizing its key role in shaping societal well-being. It is demonstrated through statistical data that small and medium enterprises form the backbone of the national economy. The main trends transforming the modern business environment are identified, including intensive development of foreign economic activity, full-scale military invasion, rapid digitalization, and the emergence of new forms of economic activity, such as virtual enterprises and business models in the metaverse. Opportunities and challenges for entrepreneurship in virtual worlds are considered, including the creation of digital goods, event organization, marketing, and legal regulation issues. The scientific novelty lies in substantiating the fundamental contradiction of modernity: between the rapid complication of market conditions and requirements, on the one hand, and the objective resource and specialist limitations with narrow-profile skills in most SMEs, on the other. It is proven that this gap renders traditional management approaches insufficient. It is argued that consulting management support becomes a strategically essential tool in these conditions. It allows entrepreneurs to attract external experts to solve complex tasks, minimize risks, adapt to new technological realities, and effectively utilize market opportunities.

CORPORATE SOCIAL RESPONSIBILITY AS A FACTOR IN ADAPTING TO ENSURE THE DEVELOPMENT OF AN ENTERPRISE IN THE CONTEXT OF BUSINESS INNOVATION

Nataliia Vasіutkina, Bohdan Babich — Mon, 28 Jul 2025 00:00:00 +0000

The article considers corporate social responsibility (CSR) as a strategic factor in ensuring the adaptive development of an enterprise in the context of business innovation. It is argued that the implementation of CSR principles not only strengthens the social legitimacy and reputational capital of the enterprise, but also shapes organizational flexibility, strengthens stakeholder trust, and stimulates innovative activity. An analysis of current national and international practices has shown that a socially responsible business model contributes to the creation of sustainable adaptation mechanisms aimed at increasing competitiveness and realizing the innovative potential of the enterprise. The influence of CSR models, in particular hierarchical, internal and external responsibility matrix, framework integration model, CSR model in the context of green economy, on the adaptive development of the enterprise has been studied. It has been proven that for Ukrainian enterprises operating in conditions of war and recovery, CSR is becoming particularly relevant as a mechanism for social consolidation and economic adaptation. Corporate social responsibility has evolved from predominantly environmental and socio-economic programs to direct, systematic, and targeted support for national security, humanitarian initiatives, and the restoration of the country's human potential. In Ukraine, CSR is becoming increasingly important as a tool for improving the competitiveness of enterprises through their innovative development, namely: enhancing reputation and trust, which creates a solid foundation for adaptation; the formation of innovative strategies that take into account social and environmental challenges; improved interaction with stakeholders through active dialogue with all groups; and improved internal human resource management processes through the implementation of socially responsible practices. Practical approaches to implementing CSR in strategic management as a tool for adapting to dynamic changes are proposed. Emphasis is placed on the need to assess the effectiveness of CSR, adapt best international practices to national conditions, and develop flexible management models that harmonize social, environmental, and economic priorities. The results of the study confirm that CSR is an important component of a modern enterprise strategy that ensures stability, competitiveness, and sustainable innovation.

LEGISLATIVE REGULATION OF DOCUMENT FLOW MANAGEMENT

Olha Puhachenko, Nataliia Zarudna, Davyd Koyava — Mon, 28 Jul 2025 00:00:00 +0000

The article substantiates the need for legislative regulation and summarizes the requirements of statutory acts, as well as effective principles for the adequate management of document flow. The article aims to justify the necessity and the content of legislative regulation and to generalize the requirements of statutory acts of various jurisdiction for the proper organization of document flow. The research has been conducted using theoretical generalization methods and was based on general scientific methods: systematic, logical, analysis, induction, deduction, and grouping. It is proposed that legislative regulation of document flow management be regarded as a system of statutory acts establishing uniform rules and requirements for the creation, formatting, registration, movement, storage, and destruction of documents. The author proves that legislative regulation of document flow management in Ukraine is carried out at several levels and includes six main statutory acts of different jurisdiction (laws of Ukraine, orders of the Ministry of Finance of Ukraine and the Ministry of Justice of Ukraine, DSTU). It is emphasized that document flow is defined within specialized legislation as the movement of primary documents from the moment they are drawn up by an enterprise or received from other enterprises to their transfer to the archive for storage after acceptance for management. It was established that at the legislative level, two terms are used in parallel: “document flow” (specialized legislation on accounting) and “document circulation” (statutory acts on electronic documents and paperwork management and archival storage of documents). In our opinion, the term “document flow” is more suitable for effective accounting management. The prospects for further research encompass the presentation of proposals for improving the management of accounting document support by developing document flow schedules for individual objects and business transactions, taking into account the specifics of the functioning, forms of ownership, and types of business activity.

ORGANIZATION OF ACCOUNTING AND ANALYTICAL SUPPORT FOR ENTERPRISE MANAGEMENT USING SOFTWARE SOLUTIONS

Tamara Hurenko, Volodymyr Lytvynenko — Mon, 28 Jul 2025 00:00:00 +0000

The implementation of high-quality accounting, both financial and managerial, at the enterprise is the key to effective resource allocation, attracting financing (investments), preventing losses and making profits to achieve the goal and objectives, reducing and/or preventing risks and ultimately developing a correct and clear analysis system for making effective management decisions. To do this, it is necessary to pay significant attention to the organisation of accounting and analysis at the enterprise, which will contribute to the timeliness of receipt, processing and generalisation of accounting information for analysing the results of the enterprise's activities, assessing risks and identifying ways to improve financial results from various types of activities. The main elements of building a correct accounting and analysis system are revealed. Important importance is attached to the issue of the correct choice of a modern software solution. The article pays significant attention to the integrated enterprise management system - ERP (Enterprise Resource Planning), which combines all the main functions of the enterprise, allowing you to automate processes and improve the efficiency of its activities. The main advantages of the ERP system for enterprises from the point of view of reflecting organisational processes of accounting and analytical support of the management system are indicated. It is also important to detail information on financial and non-financial data, to assess planned indicators and to form (determine) plans and strategies for the future. This will make it possible not only to properly organise accounting at the enterprise, but also to calculate further steps of prospective development. The main components of the accounting organisation are highlighted, which ensure the formation of information for the needs of managing the enterprise's activities. The methods, organisational, and methodological aspects of accounting are disclosed, which should be reflected in the selected software solution. Therefore, in the ERP system it is possible to form an information base both at the level of internal accounting and at the level of formation of accounting and analytical information.

REGULATORY PROVISION OF ACCOUNTING FOR THE PRODUCTION OF FINISHED PRODUCTS IN WOODWORKING INDUSTRY ENTERPRISES

Roman Sydorenko — Mon, 28 Jul 2025 00:00:00 +0000

The woodworking industry is a vital part of Ukraine’s economy, generating foreign exchange, employment, and opportunities for deep raw material processing. In today’s market economy, the sector faces the need to improve production management, reduce costs, and enhance inventory, raw material, and finished goods accounting. However, the existing regulatory framework often remains outdated, fragmented, and insufficiently aligned with the technological specifics of the industry. With Ukraine’s gradual integration into the European economic space and the implementation of international financial reporting standards (IFRS), the need to modernize the regulatory framework becomes even more pressing. Amid the challenges of war, economic instability, and enterprise relocation, there is a growing demand for a flexible, transparent accounting system based on clearly defined normative principles. This article analyzes the current regulatory framework for accounting of finished goods in Ukrainian woodworking enterprises. It reveals gaps in national accounting standards, particularly their limited ability to reflect complex technological processes. Special attention is given to the classification and accounting of main, by-products, and joint (accompanying) products. Drawing on Ukrainian academic research, the article summarizes key definitions and interpretations related to by-products and accompanying products. Depending on technological and organizational factors, outputs like wood chips, sawdust, and offcuts may be classified differently—as finished goods, raw materials, fuel, or waste. Enterprises must clearly define and document accounting policies for such outputs. The article reviews relevant Ukrainian Accounting Standards (NP(S)BO) and compares them with IAS 2 “Inventories,” emphasizing the need for gradual harmonization. As a result, the research concludes that improving the regulatory framework for the accounting of finished goods in the woodworking sector is crucial for optimizing production, reducing material losses, and increasing financial sustainability. Clear differentiation between main, by-products, and accompanying products enhances cost accounting accuracy, supports inventory management, and strengthens the analytical capacity of accounting data. These improvements are essential for sustaining the competitiveness of woodworking enterprises and ensuring their stable operation in the face of ongoing external challenges.

FINANCING OF NATURE RESERVE TERRITORIES: FORMS, METHODS AND INSTRUMENTS

Yuliia Biliak, Sergiy Gromov — Mon, 28 Jul 2025 00:00:00 +0000

It has been found that the existing instruments for financing nature reserve areas (NRAs) cover an excessively narrow range of forms, methods and instruments for financial and investment support for the development of nature reserve infrastructure, which does not allow the potential for growth in investment inflows into this segment of nature conservation activities to be exploited, based on global trends and exogenous risks and challenges. It has been established that the main sources of financial and investment support for projects to develop the network of nature conservation infrastructure are the state budget and local budgets. It has been substantiated that the deepening of market transformations in the sphere of economic development of natural resource potential and the enhancement, preservation and restoration of biodiversity have created institutional prerequisites for the use of extra-budgetary financing methods for nature conservation through the involvement of funds from business structures, public organisations and international financial and credit organisations. It has been proven that in the context of land deregulation and corporatisation of certain segments of the natural resource sector of the national economy, additional prerequisites are being created for the implementation of projects to develop the infrastructure of nature conservation on the basis of public and private partnership agreements. It has been determined that the institutionalisation of crowdfunding, which is a collective collaboration of people who voluntarily pool their funds to develop a network of infrastructure facilities for nature conservation, is a key element in diversifying the sources and methods of financing protected areas. It has been established that the main instruments for financing NRAs are: 1) appropriations (funds allocated from centralised and decentralised sources for the needs of nature conservation entities); 2) issuance of securities; 3) subventions, grants and subsidies (direct and indirect budgetary support for the development of nature conservation areas); 4) grants and philanthropic contributions; 5) compensation and reimbursement (budget payments to nature users who have suffered losses and damages as a result of the transfer of land to the status of nature conservation areas); 6) equity participation; 7) credits and loans; 8) factoring.

STATE AND PROSPECTS OF THE DEVELOPMENT OF MOBILE BANKING IN THE CONDITIONS OF THE DIGITAL ECONOMY

Iryna Kononova, Anton Baranov, Marina Marharian — Mon, 28 Jul 2025 00:00:00 +0000

The purpose of the article was to study the current state and prospects for the development of mobile banking in Ukraine. In the course of conducting a scientific study, the authors used such scientific methods as bibliographic; scientific observation; systematic approach, analysis and synthesis, induction and deduction, forecasting, which allowed to identify the patterns and prospects of mobile banking. It was established that the development of mobile banking in Ukraine faces some difficulties, in particular, a low level of trust among the population, insufficient quality of personal data protection, the mandatory physical presence of the client when registering in the bank system, etc. Despite possible obstacles, the transition to an online payment system is becoming increasingly popular among mobile banking users. This is evidenced by the constantly growing percentage of the population using smartphones, iPhones or tablet computers, as well as smart watches for various financial transactions. Online banking, a derivative of which is mobile banking, is engaged in almost all classical banking structures, as well as online banks that do not have physical assets. Among banking structures (classical and online banks), the online bank Monobank stands out, which has the highest degree of trust and the greatest prevalence among customers. It is noted that today, several software options based on Android (smartphones) and iOS (Apple) are used. Moreover, in addition to mobile applications, payment systems Apple Pay (for iPhone and Apple Watch users), Xiaomi Pay, Google Pay and Garmin Pay using NFC technology can be used. It has been proven that mobile banking has a number of advantages over the classic transaction scheme, namely: instant payment transactions, card management, opening and closing a credit line, as well as deposits, a high level of reliability and security. Along with the advantages, mobile banking also has disadvantages: the need to connect to the Internet, a limited list of functions, compared to the capabilities of physical banking institutions, cybersecurity and fraud, technical difficulties. Technological innovations to ensure greater customer satisfaction and experience will include the use of AI, Internet of Things, cloud technologies, etc. to improve customer experience, facilitate functional use, etc. The mobile banking market is projected to grow significantly from $1.3 billion in 2023 to almost $3.5 billion in 2030.

ANALYSIS AND FACTORS OF THE INFLUENCE OF FINANCIAL AND ECONOMIC SECURITY ON AN INSURANCE COMPANY

Oksana Zaiachkivska, Olha Kotyk, Leonid Melnyk — Mon, 28 Jul 2025 00:00:00 +0000

The geo-economic reality of the modern financial system, characterized by increased integration and convergence, changes the conditions for the functioning of financial market entities in general and the insurance market in particular. The occurrence of natural disasters or man-made disasters leads to structural imbalances in the development of the country, poses a threat to the lives of the population, disrupts the production cycle of business entities and creates the need to compensate for losses at the expense of the insurance system. In such conditions, the role of insurance in ensuring the financial security of the state increases. The occurrence of natural disasters or man-made disasters leads to structural imbalances in the development of the country, poses a threat to the lives of the population, disrupts the production cycle of business entities and creates the need to compensate for losses through the insurance system. In such conditions, the role of insurance in ensuring the financial security of the state increases. The effectiveness of the functioning of the financial security system of an insurance company depends on information support, which is a process of continuous and purposeful selection of relevant information indicators necessary for analysis, planning and preparation of effective management decisions related to its financial security. The scientific article examines the influence of factors on the financial security of the insurance market using absolute indicators that reveal what sources of funds and in what volumes are used to finance reserves and expenses. Depending on the type of influence, factors are proposed that affect the financial and economic security of an insurance company. Thus, the financial and economic security of an insurance company depends on the material and price structure of production, provision of insurance services, company activities, economic turnover, innovative actions and their dynamics that generate profit. If production and business plans are successfully implemented, this has a positive effect on financial and economic security, and as a result of improper implementation of the insurance services implementation plan, the financial condition worsens.

THE IMPACT OF DIGITAL PLATFORMS ON COMPETITION IN THE BANKING SECTOR AND FINANCIAL SERVICES

Tatyana Solomatina — Mon, 28 Jul 2025 00:00:00 +0000

The article analyzes the transformational impact of digital platforms on the structure of competition in the banking sector and financial services. Digitalization is a key driver of change, encompassing the modernization of interaction channels, a rethinking of the role of market participants, faster service, lower costs, and greater opportunities for personalization of financial products. It emphasizes that digital platforms – fintech companies, neobanks, and BigTech corporations – not only complement the functions of traditional banks but also radically change the competitive dynamics, displacing traditional institutions from certain segments of the financial market. Five stages of evolution of banking models have been identified, namely, from automation to the formation of complex platform digital ecosystems that combine financial and non-financial services. Particular attention is paid to the change in the logic of interaction between financial entities: from a vertical-institutional model to a horizontal-network model with a customer focus. It is argued that modern competition goes beyond the traditional struggle for product or cost – it encompasses technological flexibility, customer focus, speed of adaptation, innovation, security, analytical capabilities, and the ability to deeply integrate into digital ecosystems. The key challenges of digital transformation are identified as: growing cyber risks, regulatory uncertainty, digital inequality, and the dominance of global technology players capable of influencing market equilibrium. The need to update the regulatory framework, develop supervisory tools (suptech), introduce open banking, strengthen cybersecurity, ensure inclusive digital access to financial services, and transparently regulate interactions between all financial market participants has been demonstrated. It is concluded that the future of banking institutions will largely depend on their ability to integrate into digital ecosystems, collaborate with technology partners, manage risks effectively, maintain trust in the digital environment, and be open to innovation.

DEVELOPMENT OF THE LIABILITY INSURANCE MARKET: THEORETICAL AND APPLIED ASPECTS

Yurii Myrocnhuk — Mon, 28 Jul 2025 00:00:00 +0000

The article examines the relevance of studying the theoretical and applied aspects of the development of the liability insurance market in Ukraine, driven by changes in the macroeconomic environment and regulatory framework, particularly under the conditions of martial law and economic instability. It is emphasized that the introduction of the updated Law of Ukraine "On Insurance" has transformed the market structure, dividing it into classes: liability for land – air – and water transport, as well as other types. This approach has expanded the range of insurable risks – from professional to environmental – and highlighted the segment’s uniqueness due to its dual mechanism: support for policyholders and compensation for victims. The article underscores that the market combines voluntary and mandatory insurance, necessitating differentiated regulatory approaches. The theoretical foundation is based on the analysis of essential characteristics: the protection of third-party interests, the diversity of risks, and the extended liability horizon, which is particularly relevant for environmental or professional cases. The social role of compulsory motor third-party liability insurance (MTPLI) underscores its significance for market stability, calling for further theoretical exploration. Practical aspects are illustrated through the analysis of indicators across segments – MTPLI, "Green Card," other motor liability, and other liabilities – using relative coefficients that reveal the market’s current state. The analyzed data indicate market resilience but reveal a trend toward a decline in contracts and payouts in the MTPLI and "Green Card" segments. These changes are linked to regulatory requirements and economic challenges that affect competition and demand. The analysis confirms market stability due to the demand for compulsory insurance but highlights the need for adaptation. It is hypothesized that the decline may result from rising policy costs and shifts in policyholder behavior, necessitating detailed investigation. The study lays the groundwork for developing recommendations to enhance market regulation.

МЕХАНІЗМ ФІНАНСОВО-БЮДЖЕТНИХ ВІДНОСИН У ЗАБЕЗПЕЧЕННІ РОЗВИТКУ РЕГІОНУ НА ОСНОВІ ДІЯЛЬНІСНО-ЛОГІСТИЧНОГО ПІДХОДУ

Ihor Rekunenko, Andrii Shupik, Valeriia Struzheus — Mon, 28 Jul 2025 00:00:00 +0000

The military operations that have been ongoing in Ukraine since 2022 have significantly transformed the conditions for the functioning of regional management systems. Increased instability, destruction of infrastructure, and growing needs for resource coordination put forward new requirements for financial and budgetary mechanisms. Traditional approaches to managing budget flows do not take into account the logistical challenges of wartime and are unable to provide operational support for regional development. The lack of adaptive tools limits the effectiveness of crisis response. The purpose of the article is to assess the impact of financial and budgetary indicators and logistical activities on the regional development of Ukraine in 2022–2024 from the perspective of an activity-logistics approach. The need to form a new mechanism of financial and budgetary relations capable of ensuring sustainable development of regions in an unstable war environment is the central problem of the study. The study uses a log-linear econometric model with panel data for 24 regions of Ukraine for the period 2022–2024. The methodological basis was the activity-logistics approach. This approach makes it possible to link financial indicators with logistical processes, which provides a more realistic assessment of how regions adapt to crisis conditions and utilize resources. The activity-logistics perspective highlights the interdependence of financial flows, transport accessibility, supply stability, and recovery measures, offering a broader understanding of the dynamics of regional development. The modeling results showed a positive impact of budget expenditures (β₁ = 0.417), transfers (β₂ = 0.326), investments (β₃ = 0.289) and logistics projects (β₅ = 0.198) on the development of regions. Military losses have a negative effect (β₇ = –0.398). Ensuring regional development in wartime is possible only if financial support is combined with logistical adaptability and effective management. Further research should include the post-war period, digital transformations, the role of communities and the participation of international donors in regional reconstruction.

КРЕДИТНЕ ЗАБЕЗПЕЧЕННЯ АГРАРНИХ ПІДПРИЄМСТВ В УМОВАХ ПОВОЄННОГО ВІДНОВЛЕННЯ УКРАЇНИ

Leonid Tulush, Олександр Zaiets — Mon, 28 Jul 2025 00:00:00 +0000

The article considers current problems and prospects of credit provision for agricultural enterprises in the post-war recovery of Ukraine. Institutional barriers and opportunities for the development of financial instruments to support the agricultural sector are identified. Factors influencing the creditworthiness of agricultural enterprises are identified. Recommendations are developed to improve credit policy in the context of the reconstruction of Ukraine. An assessment of the needs of agricultural enterprises in credit resources by the main areas of their use in the post-war recovery period of the country, which amounts to over UAH 1,500 billion, is carried out, with the identification of the main barriers (high interest rates, lack of collateral, imperfection of agricultural insurance). The current credit provision instruments in Ukraine are analyzed, including bank loans, the state program "Affordable Loans 5-7-9%", agricultural receipts and international assistance. The volume of loans attracted by agricultural enterprises within the framework of the state program "Affordable Loans 5-7-9%" by regions of Ukraine is determined. The average need of agricultural enterprises for loans by the main areas of their use in the post-war period of the restoration of the industry was determined. The main models of credit provision for agricultural enterprises in Ukraine and the EU countries were compared. It was proposed to take into account the foreign experience of the EU, where various mechanisms of state support, cooperation and innovative finance are used. Promising directions for the development of credit provision in Ukraine were determined – the creation of the Agrarian Development Bank, the introduction of innovative financial technologies, the expansion of state support programs, the involvement of international financial institutions. The implementation of the proposed measures will contribute to the restoration of the agricultural industry, increasing its competitiveness, the development of rural areas and the integration of Ukraine into European agricultural markets.

BLOCKCHAIN TECHNOLOGIES AND THEIR ROLE IN MODERN FINANCE: ESSENCE, PROSPECTS AND RISKS OF USE

Roman Loik — Mon, 28 Jul 2025 00:00:00 +0000

In today’s digitalized world, information technologies are intensively integrating into all spheres of public life and are an integral part of various processes in both the public and private sectors. This ranges from providing services to individuals and legal entities through online platforms to organizing business processes. One of the key solutions within the modern FinTech ecosystem is blockchain technology. This article explores the essence and evolution of blockchain, examines aspects of its use abroad, and discusses the prospects for its implementation into Ukraine's financial system. The study outlines directions for the technology's integration and its role in the development strategies of both the state and the private sector, taking into account Ukraine's approved programmatic and strategic guidelines for financial sector development. It is determined that the key advantages of using blockchain in business processes are: ensuring a high level of information security against external interference, and increasing the efficiency and speed of operations. The main disadvantages are: the high cost of maintaining the technology due to its decreasing energy efficiency as significant amounts of data accumulate, and regulatory challenges and standardization obstacles in the provision of public services. The emphasis on the risks of using blockchain simultaneously forms the basis for a deeper study of the prospects for its implementation, particularly in Ukraine, within the context of the ongoing digitalization of the economy and the progress of FinTech. Thus, there are grounds to predict that in the coming years, Ukraine can expect a wider integration of blockchain technologies both in the work of state institutions and regulators, and in the functioning of the private sector. However, in this process, it is important to take into account the experience of other countries, conduct a detailed analysis of potential risks, and the possible consequences of implementation in specific industries and sectors. This necessitates the expansion of the programmatic and strategic vision for the development of blockchain technologies in Ukraine, potentially through the adoption of specific strategies and programs.

FACTORS INFLUENCING THE DIGITALIZATION OF BUSINESS PROCESSES AND THE INTEGRATION OF ARTIFICIAL INTELLIGENCE AT UKRAINIAN ENTERPRISES

Alla Cherep, Yuliia Ohrenych, Iryna Dashko — Mon, 28 Jul 2025 00:00:00 +0000

In the context of the rapid introduction of digital technologies and the intensification of digital transformation processes at all levels, it is digitalization that plays the role of an important factor influencing the development of the economy, the stability of positions in international markets, and the level of competitiveness of the country. In particular, the digitalization of business processes of enterprises plays a key role in ensuring their profitability, increasing financial indicators, creating competitive advantages through the automation of business processes, the implementation of modern software products, and also guarantees their development in the future and ensures the growth of the competitiveness of the Ukrainian economy. It was determined that the integration of artificial intelligence at enterprises allows to automate business processes, increase the efficiency of management processes, improve the process of production and sales of products, carry out high-quality personnel selection, as well as ensure the processing of large data sets and form effective proposals for solving problems. Based on the fact that Ukraine is actively researching and implementing the EU experience in digitalizing the work of enterprises, the need to analyze, take into account and neutralize the influence of factors that affect the process of digitalizing business processes has been proven. It was determined that the isolation of a group of factors will allow the formation of measures for the adaptation of the enterprise to their influence, to determine promising directions for the implementation of innovations, which will contribute to their development and prosperity in the long term. The current state of digitalization of business processes of enterprises and the use of artificial intelligence was investigated. The results of the study identified factors that influence the digitalization of business processes of enterprises and the integration of artificial intelligence, which allowed the formation of practical recommendations for the implementation of innovative technologies and increasing the level of digitalization, namely: forming a digital strategy of the enterprise; attracting investments in personnel training; implementing digital platforms, CRM/ERP systems, artificial intelligence systems; using a data-based management model; ensuring data cybersecurity; adjusting the organizational structure taking into account digital changes; studying the current level of digital maturity.

FINANCIAL SUSTAINABILITY OF HOUSEHOLDS IN THE CONTEXT OF DEVELOPMENT OF INVESTMENT IN "GREEN" FINANCIAL MARKETS

Vadym Polishchuk, Lesia Ishchuk — Mon, 28 Jul 2025 00:00:00 +0000

The research investigates how Ukrainian households maintain financial stability through investments in “green” financial markets which serve as a vital transformation factor under climate threats and economic instability. The expansion of green finance provides households with new investment possibilities which unite financial returns with social and environmental benefits. The research analyzed worldwide trends in green bond markets together with ESG integration and household investment patterns. The proposed strategic guidelines include establishing a national taxonomy of sustainable activities and developing accessible green bonds and tax incentives and financial literacy programs and digitalization of green finance. Green investments serve as dual-purpose instruments which help investors grow their capital while leading sustainable recovery efforts.

CUSTOMS AND TARIFF REGULATION IN THE SYSTEM OF ENSURING INVESTEMNT ATTRACTIVENESS AND FINANCIAL SECURITY OF THE STATE

Oleksandr Rozhko, Borys Zhelnov — Mon, 28 Jul 2025 00:00:00 +0000

The relevance of the study lies in the decisive role of customs and tariff regulation in the context of global economic instability and wartime challenges as a tool influencing the investment attractiveness, foreign economic activity, and financial security of the state. For Ukraine, which is in a phase of economic recovery and European integration transformations, the search for an optimal tariff policy model is critically important for ensuring sustainable economic growth and macro-financial stability. The aim of the study is to substantiate the mechanisms of the impact of customs and tariff instruments on the investment attractiveness and financial security of the state, to develop the author’s conceptual model of their interaction with macroeconomic indicators, and to formulate practical recommendations for optimizing tariff policy. The study employs a set of general scientific and special methods, including analysis and synthesis – to generalize theoretical approaches to customs and tariff regulation; the statistical method – to interpret data on the Investment Attractiveness Index, volumes of foreign direct investment, real GDP, and the Bank Capital to Assets Ratio; and the graphical method – to visually present the results. The study established that a balanced, predictable, and adaptive tariff policy positively correlates with the dynamics of investment inflows, economic growth indicators, and financial stability, whereas its imbalance creates risks for the balance of payments, the exchange rate, and debt security. The proposed author’s conceptual model of the impact of customs and tariff instruments makes it possible to determine the optimal parameters of rates, benefits, and quotas, while the developed risk map classifies threats by their level of impact and probability, providing a basis for systematic monitoring and adjustment of regulatory decisions. The conclusions substantiate the feasibility of implementing a comprehensive approach to customs and tariff policy that combines tariff optimization, strategic export stimulation, digitalization of customs procedures, and the introduction of continuous risk management as a component of financial security.

CYBERSECURITY IN PUBLIC FINANCE

Svitlana Kachula — Mon, 28 Jul 2025 00:00:00 +0000

The article examines the issue of cybersecurity in the field of public finance in the context of the rapid digital transformation of public administration and the global growth of cyber threats. It is emphasized that financial stability of the state, transparency of budget processes and citizens’ trust in governmental institutions increasingly depend on the reliability of digital infrastructure and the ability to counteract complex cyberattacks. The study identifies key risks for public finance systems, including targeted attacks on treasury platforms, attempts of unauthorized access to databases, phishing campaigns against employees of financial authorities, as well as large-scale ransomware incidents affecting continuity of financial operations. The research highlights the urgent necessity to move from a reactive approach, limited to responding to incidents, to a proactive cybersecurity model, based on prediction, prevention, early detection, and continuous monitoring of threats. Special attention is devoted to technological and organizational tools of protection such as intrusion detection and prevention systems, cryptographic methods of data protection, blockchain solutions ensuring transparency and immutability of financial transactions, as well as artificial intelligence applications in anomaly detection and fraud prevention. In addition, the importance of organizational mechanisms such as regular security audits, staff training programs, and development of national cyber response centers is underlined. The article stresses that successful protection of public finance requires not only technical measures, but also institutional cooperation between state bodies, private sector, and international partners. Harmonization of Ukrainian legislation with EU directives, in particular NIS2, and active participation in international information exchange networks such as CERT are defined as strategic priorities. The conclusion is drawn that only a comprehensive approach, integrating technological innovations, organizational frameworks, and international coordination, will allow Ukraine to create a sustainable cybersecurity system for public finance, capable of resisting current and future digital challenges.

CORPORATIVE SOCIAL RESPONSIBILITY AS A FACTOR IN THE FORMATION OF ENTERPRISE’S MOTIVATIONAL STRATEGY

Volodymyr Krupa — Mon, 28 Jul 2025 00:00:00 +0000

The article researches corporate social responsibility (CSR) as a strategic tool for shaping an enterprise effective motivational strategy. It reveals the mechanism of CSR influence on personnel motivational behavior and identifies the instruments for integrating socially responsible practices into the human resource management system. The relevance of the topic is determined by the transformation of the modern business socio-economic priorities and growing importance of intangible assets for ensuring the enterprises competitiveness. It has been emphasized the necessity to develop human-centered approaches to personnel management, where CSR is a source of internal (value-based) employees motivation. The economic essence of corporate social responsibility is defined, and the evolution of its concept is described. The article reveals the relationship between CSR strategy and the motivational strategy, substantiating their role in building a value-oriented personnel management system and in achieving strategic goals of the company. The internal and external forms of CSR expression, as well as the mechanism through which CSR enhances employee motivation and their loyalty to the company have been identified. In addition, it has been established that CSR has the most significant impact on the formation of the intangible component of the motivational strategy. In particular, it shapes the internal value-based motivation of personnel, stimulates their social engagement, and enhances the employer’s brand image. It also forms a special type of organizational culture based on trust, mutual respect, partnership, which defines the behavioral models of employees. A set of micro- and macroeconomic tools for integrating CSR into the enterprise's motivational mechanism has been developed. This integration creates a synergistic effect that increases the effectiveness of the motivational mechanism and ensures sustainable development of the enterprise. The study of CSR as a factor in shaping the motivational strategy enriches modern human resource management theory and holds significant practical potential for the development of effective business structures.

CHANGE MANAGEMENT IN SMALL BUSINESS MANAGEMENT SYSTEM: CHALLENGES AND OPPORTUNITIES

Sergey Milnichenko, Myroslava Serhata, Kyrylo Panchenko — Mon, 28 Jul 2025 00:00:00 +0000

The article explores the theoretical and practical aspects of change management in the context of small business management systems under conditions of economic uncertainty and rapid environmental transformations. Small enterprises, which play a significant role in national economies, often face a limited ability to respond flexibly to external changes due to scarce resources, insufficient strategic planning, and organizational rigidity. The study identifies key challenges in implementing change management in small businesses, such as employee resistance, lack of digital readiness, and minimal access to financial and institutional support. At the same time, the paper emphasizes the potential opportunities that small businesses can utilize to strengthen their adaptability and sustainability. These include the development of an innovative organizational culture, improvement of managerial competencies, introduction of flexible decision-making mechanisms, and the active use of digital technologies. Particular attention is paid to the role of leadership and employee involvement in shaping a proactive attitude toward change. As a result of the analysis, the article proposes a conceptual model for adapting small businesses to change, based on the synergy between internal reserves and external environmental opportunities. Internal reserves include organizational flexibility, innovative thinking, qualified personnel, financial reserves, and openness to change. External opportunities are presented in the form of market dynamics, technological progress, government programs, business support infrastructure, and international cooperation. The model is built on the principles of strategic adaptability, scenario planning, and continuous monitoring of environmental signals. The article concludes that effective change management in small businesses requires not only internal transformations but also the ability to integrate external knowledge and resources. The proposed model may serve as a practical tool for business owners and managers to enhance their company’s resilience and competitive advantage in a dynamic market environment. The results of the study can also be useful for policymakers, consultants, and educators who support small business development. Further research is recommended to test the proposed model in specific industry contexts and to develop implementation tools tailored to various types of small enterprises.

BRANDING OF UKRAINIAN REGIONS: MOTIVATIONAL EMPHASES AND STRATEGIC GUIDELINES

Kateryna Oksenyuk — Mon, 28 Jul 2025 00:00:00 +0000

The article explores contemporary approaches to the formation of regional brands in Ukraine, taking into account motivational aspects and strategic guidelines. It emphasizes that regional branding, in the context of European integration and globalization, serves not only as a tool of territorial marketing but also as a factor in enhancing investment attractiveness, strengthening the internal identity of the population, and shaping a positive image both domestically and internationally. The author highlights the need for a motivational reorientation within the system of regional governance, where a brand should not only communicate the uniqueness of a territory but also inspire various target audiences – residents, entrepreneurs, tourists, investors, and youth – to participate in regional development. The article identifies key motivational factors that influence the effectiveness of territorial branding: emotional engagement, pride in one’s place of residence, opportunities for self-realization, local identity, openness to innovation, quality of services, and environmental awareness. Motivational accents that are crucial to building a successful brand are outlined. These include: pride in the region and a sense of belonging; opportunities for personal and professional fulfillment; comfort, safety, and quality of life; access to education, culture, and infrastructure; emotional perception of space; local identity; participation in the co-creation of the region’s future; openness to innovation; environmental consciousness; and the brand’s value orientation toward sustainable development. The article underscores the importance of cooperation among authorities, businesses, and communities in the development and implementation of effective branding strategies. It argues that regional branding is a powerful tool for economic activation of territories, contributing to capital inflows, the development of entrepreneurship, and the creation of added value at the local level. Strategic guidelines of regional branding are defined as instruments for realizing long-term visions of the regions. A typology of strategic orientations is proposed, encompassing six key directions: investment-industrial orientation; tourism-cultural orientation; ecological-landscape orientation; agro-cluster orientation; innovation-educational orientation; and socio-humanitarian orientation. The article concludes that a regional brand grounded in motivational accents and strategically oriented is not merely a promotional tool but, above all, a platform for shaping the region’s future, enhancing its competitiveness, social cohesion, and sustainable development.

FEATURES OF MARKETING MANAGEMENT OF PERSONNEL OF ENTERPRISES OF THE AGRO-INDUSTRIAL COMPLEX

Stanislav Manko — Mon, 28 Jul 2025 00:00:00 +0000

The article examines the peculiarities of implementing marketing-based personnel management in agro-industrial enterprises. The key elements of personnel marketing, its goals (increasing competitiveness, forming a positive image of the employer, personnel development), tasks, tools and strategic approaches are studied. It emphasizes the need to transform traditional HR practices in response to challenges such as labor market fluctuations, seasonal work cycles, a shortage of qualified personnel in rural areas, and the growing importance of employer branding. The paper defines the conceptual framework of personnel marketing, identifying it as a strategic approach that includes elements such as employer branding, labor market segmentation, motivational systems, and communication strategies aimed at both internal and external audiences. It is proven that the effectiveness of the marketing system at the enterprise largely depends on the head or manager. The role of internal marketing in fostering employee engagement, professional development, and retention is highlighted, alongside external marketing strategies aimed at attracting talent through cooperation with educational institutions, social media platforms, and career-oriented events. Particular attention is given to the integration of digital technologies-such as HR analytics, CRM systems, and Big Data-which significantly enhance decision-making in personnel management. The article also outlines internal and external barriers to implementation, including insufficient awareness of marketing concepts among managers, resistance to change, limited funding, and macroeconomic instability. The study proposes strategic recommendations for overcoming these challenges, including long-term planning, regional labor market adaptation, and increased social responsibility initiatives. In conclusion, the research underlines the importance of adopting a comprehensive marketing approach to HR management in the agro-industrial sector, emphasizing the need for customized strategies that align with industry-specific conditions and contribute to sustainable enterprise development.

CONCEPTUAL FOUNDATIONS FOR MANAGING THE LABOR POTENTIAL OF AN ENTERPRISE UNDER CONDITIONS OF UNCERTAINTY

Oleksandr Zelenko, Artem Smahlii — Mon, 28 Jul 2025 00:00:00 +0000

In the context of global economic turbulence, rapid digital transformation, and increasing labor market volatility, the issue of effective labor potential management has become critically important for ensuring enterprise resilience and sustainable growth. The purpose of this study is to substantiate the conceptual foundations for managing the labor potential of an enterprise under conditions of uncertainty. The research methodology combines systematization and generalization of scientific approaches, comparative analysis, structural-functional analysis, and elements of modeling to develop an integrated conceptual framework for new concept. The subject of the research is the theoretical and methodological approaches as well as the existing organizational mechanisms for the formation, development, and effective utilization of labor potential. The paper systematizes existing conceptual approaches and develops, on their basis, a hybrid-adaptive concept of labor potential management that integrates resource-based, competence-based, human-centered, and digital management principles. The proposed concept emphasizes the synergy between strategic human resource development and the adaptation of business processes to rapidly changing external and internal conditions. The research results demonstrate that the integration of flexible management models and digital tools enhances the adaptability, resilience, and competitiveness of the enterprise. It also highlights that the effective management of labor potential requires a comprehensive approach that balances strategic objectives with the dynamic transformations of the socio-economic environment. The findings contribute to the development of modern management theory by offering a conceptual framework adaptable to various sectors and applicable in volatile, uncertain, complex, and ambiguous (VUCA) contexts, supporting decision-making in both operational and strategic dimensions.

PECULIARITIES OF AGRICULTURAL ENTERPRISE MANAGEMENT IN THE CONTEXT OF DIGITALIZATION

Vitalii Stupka — Mon, 28 Jul 2025 00:00:00 +0000

The article examines the peculiarities of managing agricultural enterprises in the context of digitalization, which is considered a strategic direction for enhancing the competitiveness and resilience of the agrarian business, especially under wartime challenges and limited access to resources. The essence of digital transformation in the agricultural sector is defined as the integration of IoT sensors, ERP systems, satellite and drone monitoring, GPS navigation, Big Data analytics, and mobile platforms into all stages of the production and management cycle. It is substantiated that the application of the AgriTech 4.0, Data-driven agriculture, and Digital Value Chain Management concepts ensures automated data collection, processing, and analysis in real time, increasing the accuracy of management decisions by 30–40% and reducing financial losses from weather and market shocks. Based on the analysis of practical cases of Ukrainian agricultural enterprises (“MHP”, “Intfermer”, “Zelena Dolyna” Farm), the economic efficiency of digital tools is proven: a reduction in fuel costs by up to 22%, savings in water resources by up to 25%, an increase in corn yields by 12%, and a fivefold reduction in field monitoring time. The advantages of digitalization are summarized: optimization of resource use, improvement of agricultural planning accuracy, faster risk response, transparency of business processes, and strengthening of enterprises’ financial stability. At the same time, problems hindering the development of digital management are identified: the absence of unified agrodata standards, insufficient digital literacy among SMEs, limited access to IT project financing, and underdeveloped cybersecurity infrastructure. The proposed improvement directions include: the implementation of a national data standard (ISOXML/AgroXML), tax incentives and vouchers for SMEs, the creation of educational Digital-Agri hubs, public–private pilot projects such as “E-Field,” and the integration of digital platforms into risk management systems. Prospects for further research involve the development of integrated digitalization business models that combine production, financial, marketing, and logistics processes, as well as the assessment of the socio-economic impacts of digital transformation on rural communities and the labor market.

FORMULATION OF STRATEGIC DIRECTIONS FOR THE DEVELOPMENT OF FOREIGN ECONOMIC ACTIVITY OF AGRICULTURAL ENTERPRISE IN TERMS OF THE EU INTEGRATION (BASED ON ASTARTA HOLDING PLC)

Oleksandr Faichuk, Andrii Konopliastyi — Mon, 28 Jul 2025 00:00:00 +0000

The article is devoted to the formation of strategic directions for the development of foreign economic activity of Ukrainian agricultural enterprises in terms of the European integration, based on the inductive method. As a case study, the domestic vertically integrated agricultural holding Astarta was selected. The company specializes in growing grain and oilseed crops (including organic), sugar production, dairy farming, soybean processing, and bioenergy. It was found the high economic performance of Astarta’s is largely due to its strong integration into the European and international agri-food markets. Approximately half of the company’s foreign currency revenues are generated from the export of agricultural raw materials - grain and oilseeds. One of the key success factors of Astarta in foreign markets is its responsible and consistent compliance with international quality standards for final products. Some of the opportunities and threats for Ukrainian agricultural enterprises in terms of the EU intergration were summarized. Through a SWOT-analysis, the main strengths and weaknesses of Astarta in domestic and foreign markets were identified, along with the systematization of opportunities and threats facing the enterprise under conditions of European integration and martial law. The TOWS-analysis method made it possible to formulate and justify key strategic directions for the development of Astarta’s foreign economic activity. To leverage opportunities through its strengths, the company is advised to focus on scaling up production and entering new markets, particularly in EU member states, with organic food products. To counteract the threats arising from the European integration, several strategic directions were proposed based on the enterprise’s strengths: deepening soybean processing to the stage of soybean protein concentrate production for further export, developing compound feed production and gradually entering export markets using the enterprise’s own raw material base, launching export-oriented bioethanol production, fully aligned with the principles of the EU Green Deal. Moreover, it was established that Astarta’s weaknesses can be mitigated by using available opportunities, such as expanding the production and export of ISCC-certified soybean oil. Finally, reducing exports of raw agricultural materials (grain and oilseeds) and optimizing production chains to enhance flexibility during wartime disruptions was determined to be a justified strategic step to eliminate Astarta’s weaknesses amid external threats. As a result of the study, universal principles were proposed for developing strategic directions for the foreign economic activity of domestic agricultural enterprises in terms of the EU integration – resilience, sustainability, and a focus on deep processing of agricultural raw materials.

STATE PROCUREMENT IN VOCATIONAL AND TECHNICAL EDUCATION: CHALLENGES, TRENDS AND DIRECTIONS FOR OPTIMIZATION

Viktoriia Shcherbachenko, Valeriia Drobot — Mon, 28 Jul 2025 00:00:00 +0000

The article presents a comprehensive study of the problem of optimizing the state order for personnel training in Ukraine's vocational and technical education system, in the context of profound changes in the labor market caused by a full-scale war, demographic crisis, active labor migration, and structural transformation of the economy. The main purpose of the study is to assess the effectiveness of the current system of forming state orders and to substantiate the directions of its optimization by studying the most popular specialties and fields of knowledge in accordance with the modern needs of the national and regional labor markets. The methodological basis of the article is an analysis of the regulatory framework, statistical indicators of the activity of V(VT)E in recent years, the results of vacancy monitoring, SWOT and PEST analyses, as well as the use of sociological sources. In the process of the study, a few systemic problems were identified: a decrease in the number of V(VT)E institutions, a reduction in the number of students, a mismatch of the volume of training with the needs of the economy and society. The results of the study showed a stable demand for representatives of labor specialties – locksmiths, turners, builders, drivers, machine operators, welders, mechanics and logistics workers. Special attention was paid to specialists for industry, the agricultural sector, defense production and public catering. Vocational and technical education also plays an important role in training personnel for the Armed Forces of Ukraine, technical maintenance, repair and the energy sector. The conclusions emphasize the need to digitalize the system of forming state orders, more actively involve employers, regional councils, educational experts and analytical forecasting tools. Optimization should be based on the principles of flexibility, proactive response to labor market demands and strategic formation of human capital capable of ensuring economic growth, stability and recovery of Ukraine.

CONTEMPORARY APPROACHES TO TEAM MANAGEMENT IN ORGANIZATIONS: AN INTERDISCIPLINARY REVIEW

Serhii Drubetskiy — Mon, 28 Jul 2025 00:00:00 +0000

The article examines the evolution of team management approaches under conditions of digitalization, globalization, and environmental instability, emphasizing the need for interdisciplinary and reflexive models that integrate managerial, psychological, and biobehavioral components. Modern organizations increasingly operate in fast-paced and volatile environments where traditional hierarchical models are losing their effectiveness. In this context, flexible interdisciplinary approaches become essential for aligning collective efforts, ensuring adaptability, and making strategic decisions. The article explores how biologically grounded models – viewing the organization as a living adaptive system – combine with Lean philosophy, complementarity-based team design, and reflective management principles to form a new paradigm of teamwork in VUCA (Volatility, Uncertainty, Complexity, Ambiguity) conditions. The study highlights that team decisions incorporating both classical managerial functions and contemporary advances in neuroscience and behavioral biology foster the creation of resilient and cognitively diverse teams. Key factors include psychological safety, individual cognitive styles, and reflexive processes that contribute to high-performing, self-regulated team dynamics. Particular attention is given to the role of stress-resilience mechanisms that influence trust and cohesion within teams. The research also evaluates agile methodologies such as Scrum, Lean, Agile, and Kanban, demonstrating their impact on team autonomy, adaptability, and decision-making under pressure. Findings suggest that effective team management requires the application of interdisciplinary frameworks that account not only for structural and organizational aspects but also for the psychophysiological traits of team members. Reflexive tools – including structured feedback, team retrospectives, and neuroadaptive leadership practices – are shown to enhance learning capacity, innovation potential, and collective emotional regulation. In Ukrainian contexts, where uncertainty and systemic shocks are acute, the adoption of such approaches is critical to ensuring sustainable and adaptive organizational performance. Thus, the article contributes to the development of a comprehensive understanding of modern team management that bridges scientific disciplines and practical demands.

RECOMMENDATIONS FOR THE DEVELOPMENT OF A STRATEGIC FRAMEWORK FOR MANAGING DIGITAL TRANSFORMATION WITH CONSIDERATION OF CYBERSECURITY AT MANUFACTURING ENTERPRISES

Oksana Mazorenko, Yaroslav Herman — Mon, 28 Jul 2025 00:00:00 +0000

The increasing digitalization of industry requires a forward-looking strategic management approach, with cybersecurity as a core concern. This paper examines theoretical foundations and mechanisms for managing digital transformation in manufacturing, integrating cybersecurity at every stage. A holistic framework is proposed, treating cybersecurity as an enabler of innovation. The study synthesizes literature and modeling, linking BPM, CMM, and socio-technical theory to align technology with secure practices. Key transformation archetypes are analyzed for compatibility with cybersecurity. A comparative analysis shows how neglecting security undermines long-term results. An industry case illustrates prevention of cyber risks. Findings provide guidance for enterprises to achieve resilience and competitiveness through secure digital transformation.

ADAPTABILITY OF BUSINESS MODELS OF TRADING ENTERPRISES IN THE CONDITIONS OF THE DIGITAL ECONOMY

Iryna Vysochyn, Sergii Liakh — Mon, 28 Jul 2025 00:00:00 +0000

The article addresses the problem of adapting business models of trade enterprises in the digital economy. Digital transformation, driven by the diffusion of ICTs, e-commerce, mobile platforms, AI, big data, and omnichannel retailing, is reshaping competition and forcing companies to reconsider traditional approaches. Classical models, focused mainly on offline sales, limited channels, and standardized marketing, are becoming increasingly rigid and ineffective. Adaptability of business models emerges as a strategic determinant of resilience, competitiveness, and long-term development. The paper reviews recent Ukrainian and international studies on technological, managerial, institutional, and strategic aspects of business model transformation. Attention is paid to digital solutions in value creation, personalization of services, data-driven decision-making, logistics modernization, and subscription- or platform-based formats. The purpose is to systematize theoretical foundations of adaptive business models in trade and identify criteria for their effectiveness. The analysis shows that a business model in the digital economy should be treated as a dynamic system constantly modified by market turbulence and technological progress. Comparative assessment demonstrates that competitiveness depends on flexibility, innovativeness, client orientation, and integration into digital ecosystems. The article also proposes an evaluation framework combining financial, operational, marketing, customer, and innovation indicators. Practical cases of Rozetka, Amazon, and Walmart illustrate how strategic transformation and digital integration provide sustainable advantages. The scientific novelty lies in defining adaptive business models as a foundation for long-term competitiveness and outlining criteria of their efficiency. The results may serve as a practical basis for digital strategies, omnichannel solutions, and enhancing resilience of trade enterprises. Future research should examine the impact of AI, blockchain, IoT, consumer behavior in digital environments, and methods for measuring adaptability. Overall, the study confirms that adaptability of business models is not only a tool for efficiency but also a cornerstone of sustainable strategic development.

MANAGEMENT CHALLENGES AND OPPORTUNITIES OF THE GREEN TRANSFORMATION OF UKRAINE AFTER THE WAR

Diana Haiova, Nataliia Buhas, Tetiana Tsalko — Mon, 28 Jul 2025 00:00:00 +0000

The article thoroughly examines the challenges and prospects of Ukraine’s post-war green recovery as a fundamental and strategic component of sustainable reconstruction and long-term national development. It argues that rebuilding Ukraine after the devastation of war requires not only restoring destroyed infrastructure and reviving the economy but also fundamentally rethinking the country’s strategic development trajectory to align with global sustainability goals. Special attention is devoted to the integration of green economy principles, the expansion and modernization of renewable energy sources, the promotion of energy-efficient and climate-resilient construction practices, and the transition towards a circular economy model. The study emphasizes that targeted investments in clean energy, the modernization of urban infrastructure, and the comprehensive environmental rehabilitation of polluted and war-affected territories will not only enhance Ukraine’s energy security but also significantly increase its ecological resilience. Furthermore, the article highlights the critical importance of incorporating ESG (environmental, social, and governance) standards into business practices, alongside the vital roles of coherent state policy, effective regulatory frameworks, and robust public-private partnerships in the successful implementation of green recovery initiatives. Additionally, the international dimension of Ukraine’s recovery is examined, focusing on the alignment with European Union environmental standards and securing access to global investment flows. External factors, including the European Green Deal and the rising prices of carbon quotas, are identified as influential drivers of Ukraine’s green transformation. Ultimately, the article argues that post-war reconstruction presents a unique opportunity for comprehensive structural reforms, which can prevent the repetition of past mistakes, accelerate Ukraine’s integration into global sustainable development trends, and strengthen national resilience to future crises. Green recovery is framed not only as a response to war-related destruction but as a forward-looking, strategic approach to building a modern, innovative, and sustainable economy capable of ensuring social prosperity and long-term ecological security.

IMPACT OF INTEGRATING JIRA, SLACK, AND OTHER TOOLS ON THE EFFECTIVENESS OF TEAM INTERACTION MANAGEMENT IN SCRUM PROJECTS

Artem Revenko, Yuliia Matvieieva, Viktoriia Sulym — Mon, 28 Jul 2025 00:00:00 +0000

The article analyzes the impact of integrating Jira, Slack and complementary digital tools on the efficiency of managing team interaction in Scrum projects. The relevance is determined by the growing complexity of IT products, the geographic distribution of teams and the demand for transparency, rapid coordination and predictable outcomes in dynamic development environments. The purpose is to identify how integrated ecosystems enhance managerial decisions, reduce communication gaps and increase team productivity. The methodology combines comparative analysis of performance indicators before and after integration with a case study of a distributed Scrum team. Managerial metrics included response time to critical incidents, preparation and duration of stand-ups, frequency of unplanned meetings, the level of information losses and the Product Owner’s daily monitoring effort. The results show significant improvements: response time to defects decreased to about fifteen minutes, coordination meetings were reduced by 30-40 percent, information losses dropped by more than 80 percent, and monitoring was cut to around ten minutes per day. Qualitative findings demonstrate that threaded Slack discussions linked to Jira tasks enabled asynchronous collaboration across time zones, streamlined communication flows, reduced context switching and allowed earlier identification of blockers. Automated notifications and task updates increased collective awareness and improved the quality of managerial decisions. Overall, the integrated setup functioned as a socio-technical workflow in which Jira provided structure and traceability while Slack ensured immediacy and continuity. This synergy enhanced feedback loops, predictability of sprint outcomes, discipline in task execution and reduced managerial risks. The practical value lies in recommendations for configuring notifications, structuring channels, linking tasks and integrating CI/CD tools. These measures can help organizations accelerate incident resolution, stabilize workflow cadence, optimize resources and strengthen transparency. Although the focus is on IT teams, the approach can also be applied to other project environments that require disciplined task management and rapid decision-making.

ETHICS AND SOCIAL RESPONSIBILITY IN INTERNATIONAL MARKETING

Lyubov Striy, Hanna Vlasova — Mon, 28 Jul 2025 00:00:00 +0000

This article examines the critical role of ethics and social responsibility within the realm of international marketing, focusing on how these elements contribute to the sustainable development and long-term success of global businesses. The study utilizes a qualitative research methodology, combining a comprehensive analysis of contemporary marketing practices with a review of ethical frameworks applied by multinational corporations. The research identifies transparency, cultural awareness, and stakeholder engagement as fundamental components for effectively implementing socially responsible marketing strategies across diverse international markets. Results demonstrate that companies prioritizing ethical behavior and social accountability are better positioned to foster consumer trust, enhance brand reputation, and secure competitive advantages in an increasingly globalized and socially conscious marketplace. Moreover, the article discusses challenges related to inconsistent ethical standards and the risks of superficial claims, such as greenwashing, which can undermine corporate credibility and consumer confidence. The practical implications underscore the necessity for businesses to develop adaptable, culturally sensitive marketing approaches that align with evolving consumer expectations and regulatory environments. The study also highlights the importance of integrating social responsibility at every stage of marketing—from product development to communication and customer relations — to ensure authenticity and long-term impact. Emphasis is placed on the continuous evaluation and adjustment of marketing strategies to maintain alignment with global ethical standards and local cultural values. Ultimately, this work provides valuable guidance for marketing professionals and organizational leaders aiming to embed ethics and social responsibility into their international marketing strategies, thereby promoting sustainable business practices and contributing positively to society at large. The findings offer a foundation for future research to further explore innovative approaches to ethical marketing in an era marked by rapid technological advances and shifting global dynamics.

PR TOOLKIT IN B2C MARKETING

Svitlana Tkachuk — Mon, 28 Jul 2025 00:00:00 +0000

The article examines the tools for forming public relations in B2C marketing (consumer marketing). It is proposed to divide the tools into two groups, classical tools and modern tools, which together form a single system of public relations. This system involves a complex set of combinations of modern and classical PR tools in order to form an effective PR strategy and PR campaign in the B2C marketing system. The classic tools include media communications (press releases, press kits, articles, interviews, press conferences), corporate social responsibility (CSR: charity, environmental initiatives, social projects), event marketing and partnerships (participation in exhibitions and fairs, branded events, sponsorship). Modern PR tools include digital PR (SMM, SEO, influencer marketing), guerrilla marketing (ambient, ambush, viral, grassroots, and street marketing), and product placement (visual, verbal, functional, integrated). Each group includes many techniques, methods, and types of tools. The general PR toolkit is seen as a system where a set of classical and modern tools interact closely to create a single brand PR campaign. The emphasis is placed on the formation of public relations in the B2C sphere, where, unlike industrial marketing, creativity, ambitious marketing, viral effect, challenges and other techniques are appropriate, which are designed to create a positive attitude of the end consumer to the brand, form long-term loyalty and create a native connection in the consumer's mind between the brand and a set of positive emotions. Social media marketing is one of the most important coordinated PR tools used in conjunction with other tools. The proposed system is appropriate for almost any B2C area, including the production and sale of food products, catering, consumer goods, etc. The use of the proposed system of PR tools should be systematic, constantly updated and improved, taking into account trends and other factors of the external marketing environment. This is especially true for modern PR tools: guerrilla marketing, social media marketing, and product placement. These tools are most affected by external factors, and achieving a viral effect requires regular updating of ideas, taking into account general current trends and marketing trends.

PROMOTION OF SERVICES ON SOCIAL NETWORKS USING CONTENT CREATED USING ARTIFICIAL INTELLIGENCE

Rostislav Ponomarov, Andriy Dligach — Mon, 28 Jul 2025 00:00:00 +0000

This article is devoted to the study of the advantages and disadvantages of digital marketing strategies in modern business practice and in particular to the study of the economic effects of the introduction of artificial intelligence tools in the processes of creating advertising content. The purpose of this analysis is to assess the contribution of various forms of content creation methods, including those generated by artificial intelligence, to the effectiveness of digital marketing in social networks (SMM), as well as their impact on consumer behavior and the success of marketing initiatives. The study shows the possibility of cost-effective use of content created with the help of AI to promote products in the digital space, which allows reaching a larger audience to familiarize themselves with the advantages of the offer, retaining the attention of a loyal audience and attracting new customers. A comparative experiment was conducted on the economic efficiency of using AI in SMM and the features of individual digital platforms that suppress the distribution of such content compared to other platforms that contribute to its distribution were noted. The effectiveness of content created using AI and content created by professional production teams with the involvement of actors, videographers and scriptwriters was also compared, which showed the competitiveness of the studied method and its cost-effectiveness. The importance of this topic is emphasized by the rapid development of digital technologies, which have become vital components of modern marketing strategies, which requires businesses to adapt to the dynamics of changes in the business environment and the characteristics of new markets. The practical significance lies in revealing methods for increasing the competitiveness of organizations through the use of digital marketing tools. Future research directions may include the study of new technologies, such as artificial intelligence, their new areas of use and the dynamics of their implementation in the business processes of enterprises to further improve the effectiveness of digital marketing campaigns.

РИЗИКИ ТА ОБМЕЖЕННЯ ВПРОВАДЖЕННЯ ТАРГЕТОВАНОЇ РЕКЛАМИ В СИСТЕМІ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ

Vladyslav Medvediev — Mon, 28 Jul 2025 00:00:00 +0000

In the era of rapid digital transformation, targeted advertising has become one of the most effective tools in marketing communications, enabling brands to deliver personalized messages to specific consumer segments. However, alongside the benefits, there is an increasing number of challenges. This article explores the potential risks and limitations associated with the implementation of targeted advertising within marketing communication systems. The focus is placed on a comprehensive analysis of technical, strategic, financial, reputational, and external challenges that may significantly impact the effectiveness of personalized advertising campaigns. It is emphasized that the adoption of targeting tools brings not only opportunities for enhancing consumer engagement but also notable risks, including inaccurate data processing, audience segmentation errors, inefficient budget allocation, reduced brand trust, and increasing regulatory pressure. The study reveals that effective risk management requires a holistic approach that integrates analytical precision, strategic clarity, financial discipline, and ethical responsibility. Particular attention is given to external regulatory constraints, especially the evolving Ukrainian legislation on personal data protection, which is gradually aligning with EU standards. Based on a combination of theoretical and empirical methods, including literature review, comparative analysis of international and Ukrainian legislative frameworks, case study examination, and content analysis of industry reports. This methodological approach allows for a comprehensive understanding of the multifaceted nature of risks in targeted advertising. The research findings suggest that in the context of digital market transformation, targeted advertising demands not only technological advancement but also a clear understanding of the risks arising during its implementation. The article substantiates the need for the development of adaptive strategies aimed at minimizing negative consequences and ensuring the long-term effectiveness of marketing communications.

MARKETING TOOLS FOR FORMING A DEVELOPMENT STRATEGY FOR ALTERNATIVE ENERGY ENTERPRISES IN UKRAINE

Nazariy Popadynets, Vasyl Melnyk — Mon, 28 Jul 2025 00:00:00 +0000

The article proves that marketing tools play a key role in shaping the development strategy of alternative energy companies in Ukraine. They not only promote innovative technologies, but also create conditions for attracting investment, increasing consumer confidence, and integrating companies into the European market. The proposed systematization of tools allows us to identify four key blocks: communication, product and price, market and promotion, and innovation and digital. It is argued that the competitiveness of enterprises in the industry is determined not only by the level of investment support and state regulation, but also by the systematic use of marketing tools aimed at forming a positive image, stimulating demand, attracting investors, and establishing partnerships with communities and international stakeholders. It has been determined that the effective application of marketing approaches in combination with European experience creates opportunities for the formation of a competitive alternative energy industry in Ukraine, which is capable of providing not only economic benefits, but also strategic energy security and ecological balance in the post-war period. The systematization of marketing tools has made it possible to identify communication, digital, investment and financial, social and reputational, and innovation and educational mechanisms that ensure the integration of enterprises into global markets and contribute to strengthening their positions in the national energy sector. It has been established that the external marketing environment is multifactorial and requires a comprehensive analysis of political, economic, social, and technological determinants, as confirmed by the results of the PEST analysis. It has been proven that an important component of development is the international experience of EU member states, which demonstrates the effectiveness of cooperative models, energy democracy, and cluster initiatives in ensuring the long-term sustainability of the renewable energy market.

THE ROLE OF STRATEGIC MARKETING IN ENSURING THE COMPETITIVENESS OF THE CITY AS A SPACE FOR LIVING, INVESTMENT, AND INNOVATION

Tetiana Dedilova, Inna Tokar, Yana Kononenko — Mon, 28 Jul 2025 00:00:00 +0000

The article is devoted on a comparative analysis of marketing strategies implemented by Ukrainian and European cities in the context of strengthening their competitiveness and building sustainable city brands. The purpose of the study is to develop recommendations aimed at enhancing the effectiveness of city branding and increasing the competitiveness of Ukrainian cities under the conditions of European integration. The relevance of the research lies in the growing role of city marketing in shaping investment attractiveness, stimulating innovative development, and improving the quality of urban space. The methodology of the study is based on a systematic approach, including the methods of comparative analysis, content analysis of strategic documents, and generalization of theoretical concepts of city branding. The findings demonstrate that European cities such as Barcelona, Amsterdam, Berlin, and Paris build their marketing strategies on the integration of cultural heritage, innovation, investment attractiveness, and the creation of high-quality urban environments. In contrast, Ukrainian cities including Lviv, Poltava, Vinnytsia, and Odesa primarily rely on local resources, cultural and historical identity, and tourism development. However, the lack of innovative models and limited investment opportunities remain significant challenges. The study shows that a balanced combination of cultural identity with innovative practices and investment support can significantly improve the competitive position of Ukrainian cities on both national and international levels. The practical value of the article lies in the formulation of recommendations that can be used by Ukrainian municipalities to modernize their city marketing strategies. These recommendations focus on strengthening investment attractiveness, promoting innovation, improving living standards, and adapting successful European practices to the Ukrainian context. This approach is particularly important in the period of post-war recovery and European integration, when cities are expected to become not only local centers of growth but also active participants in the global competition for resources, talent, and investment.

TARGETING AS A STRATEGIC TOOL FOR BUILDING COMPETITIVE ADVANTAGES IN MARKETING ACTIVITIES

Oleksandr Karandin — Mon, 28 Jul 2025 00:00:00 +0000

The article explores the conceptual foundations and practical significance of targeting within contemporary marketing strategies. Targeting is presented not only as a tactical tool for audience segmentation but also as a fundamental element of strategic marketing management. The study systematically analyzes major targeting methods—demographic, geographic, behavioral, psychographic, and contextual—highlighting their strengths, limitations, and applicability across different business contexts. Special attention is given to behavioral, psychographic, and contextual targeting, as these approaches demonstrate the highest potential for achieving meaningful personalization in consumer communication. The findings suggest that personalization is not merely about delivering tailored messages, but also about maintaining consumer trust by ensuring transparency, respecting privacy, and adhering to ethical principles. The article reviews recent empirical and theoretical research showing that consumers respond more favorably to targeted advertising when it is relevant yet non-intrusive, while excessive commercialization or poorly adjusted targeting settings may result in declining campaign efficiency and loss of trust. The integration of big data analytics and machine learning algorithms is emphasized as a critical driver for advancing targeting precision, enabling real-time campaign optimization, and predicting consumer behavior with higher accuracy. Furthermore, the paper underlines the strategic role of targeting in optimizing marketing expenditures, increasing conversion rates, strengthening customer loyalty, and building sustainable competitive advantages. The analysis confirms that the evolution of targeting has shifted from basic demographic models to advanced behavior-based approaches supported by artificial intelligence and predictive analytics. Such transformation allows businesses not only to adapt campaigns to dynamic market conditions but also to anticipate changes in consumer preferences. In conclusion, targeting is defined as a multidimensional strategic process that combines technological innovation, ethical responsibility, and long-term customer relationship management. Future development in this field depends on enhancing segmentation models, improving transparency of advertising practices, and leveraging predictive analytics as a cornerstone of sustainable marketing strategies.

TRANSFORMATIONAL IMPACT OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES ON THE DEVELOPMENT OF E-COMMERCE

Illa Kovtoniuk — Mon, 28 Jul 2025 00:00:00 +0000

The aim of this article is to investigate the transformational impact of artificial intelligence (AI) technologies on the development of e-commerce and to identify current challenges and future prospects of their implementation. Relevance. E-commerce has become a pivotal sector of the global economy, with its market projected to reach $6.4 trillion by 2024. AI technologies are increasingly critical for maintaining competitiveness in online retail by enabling data-driven decision-making and enhanced customer experiences. Methodology. The research employs a systematic approach that combines analysis of literature and recent studies, examination of statistical data on AI adoption in e-commerce, and comparative analysis of international (primarily EU) and Ukrainian practice. This mixed-method approach allows a comprehensive evaluation of how AI transforms e-commerce processes. Results. The findings show that AI-driven tools such as personalization engines, chatbots, and predictive analytics significantly improve key performance metrics in e-commerce (e.g., higher conversion rates and customer acquisition efficiency). AI enables online retailers to anticipate consumer needs and automate business processes, resulting in improved customer satisfaction and operational efficiency. However, the study also highlights several challenges limiting the transformational impact of AI: (1) uneven adoption across businesses – large companies in the EU implement AI at rates up to ~41%, whereas small firms lag behind at ~11%; in Ukraine, only 6.9% of enterprises have implemented AI, indicating a significant gap; (2) organizational and technical barriers such as insufficient digital maturity and expertise, as well as high costs, which particularly impede small and medium e-commerce enterprises; (3) ethical and legal issues, including algorithmic bias and consumer privacy concerns, which necessitate the development of regulatory frameworks and responsible AI strategies. Despite these challenges, leading e-commerce companies (e.g., Amazon, Alibaba) demonstrate that AI can revolutionize online retail by powering personalized product recommendations, dynamic pricing, efficient supply chain management, and 24/7 intelligent customer service. Practical value. The article provides recommendations for phased AI implementation tailored to enterprise size and industry specifics, aligning with best European practices. Proposed measures include starting with high-impact applications (text and data analytics, customer interaction automation) and gradually expanding to advanced AI solutions (such as voice and image recognition). Additionally, it emphasizes training and hiring AI specialists (the “expert function”) and adopting ethical AI guidelines to mitigate risks. These insights and guidelines can assist e-commerce businesses and policymakers in planning AI integration strategies that enhance competitiveness and foster sustainable development of the e-commerce sector.

INVESTMENT AND INNOVATION IN ORGANIC PRODUCTION: OPPORTUNITIES AND CHALLENGES FOR UKRAINE’S AGRI-FOOD SECTOR

Viktoriia Lazebnyk — Mon, 28 Jul 2025 00:00:00 +0000

Confined to the organic concept (while presenting its main technologies), because of factors such as the increasing demand for environmentally safe products, the rational and balanced use of natural resources and for human health, the survival of rural areas, and the need for external business competitiveness under modern market conditions. Technological upgradation has evolved to be the prime factor influencing the quality of the product, the process, and the environmentally friendly working atmosphere. The goal of the paper is to adapt the global development tendencies in organic production to the modern methods of farming and to analyze the influence on the competitiveness of the organic production, cost-benefit analysis, and the evaluation of its environmental influence. The authors investigate the perspective of advanced technologies of digital production, biotechnological use, and resource-saving technologies in the country. It gives a range of examples of businesses that have used the innovations to be more effective, while slashing costs and increasing their market share of organic products. The results demonstrate that the implementation of innovations is a significant instrument for providing a trend for sustainable development and competitive advantages for the organizations in the organic production sector in the new conditions.

STATE AND PROSPECTS OF AGRICULTURAL COOPERATION DEVELOPMENT IN UKRAINE AND THE EU: AN INNOVATIVE APPROACH

Oleksii Mohylnyi, Tetiana Yurii — Mon, 28 Jul 2025 00:00:00 +0000

The purpose of the study is to substantiate the reasons for the insufficient participation of farmers in the organization of agricultural service cooperatives, which are associated with the lack of internal motivation among managers of micro and small forms of agrarian business and the inefficiency of state regulatory policy and material resources directed to its implementation caused by these factors. The relevance of the topic of the article is due to the current unsatisfactory state of cooperation, which clearly does not meet the requirements for stress resistance of agricultural production and the need to adhere to the principles of balanced development of rural areas and the agricultural sector as a whole. The theoretical and methodological basis for the research was general scientific and economic methods of understanding modern phenomena and processes in the field of agricultural cooperation in Ukraine and the European Union. Among them are monographic, institutional, comparative and statistical analysis, normative and positive approaches, abstract-logical tools, etc. As a result, the cause-and-effect relationship of the transformation of cooperative organizations from a peasant-centric to a business-centric model was revealed. A comparison of strategies for the development of agricultural cooperation in Ukraine and the European Union was made. It was proved that economic incentives for joint organizational interaction of economic entities within cooperative formations should be supplemented by the socio-psychological motivation of participants. It is proposed to supplement the priorities of state policy on the development of agricultural cooperation with socio-psychological motivation in the behavior of farmers. The practical value of the study is due to the possible use of its results when developing regulatory legal acts on the implementation of the European Union acquis in the field of agricultural cooperation and balanced development of rural areas in the post-war period.

RESEARCH ON THE INFLUENCE OF MODERN THERMAL EQUIPMENT ON ORGANIZATIONAL AND TECHNOLOGICAL PROCESSES OF CULINARY PRODUCTION

Larysa Byshovets, Oksana Oliferchuk — Mon, 28 Jul 2025 00:00:00 +0000

The restaurant business sphere is one of the most promising areas for entrepreneurial development in Ukraine today. The key to effective operation in this industry is the use of professional equipment. Entrepreneurs often face problems in choosing effective equipment for their businesses, and they need ground systematic analysis to solve these problems. The article provides a comprehensive analysis of the state of research on the impact of modern thermal equipment on the organization of production processes in restaurant establishments. It substantiates the need to introduce effective and technologically advanced solutions in the process of equipping production facilities to ensure the quality of culinary products. It systematizes the existing types of modern thermal equipment and identifies trends in its improvement. Based on an analysis of the functional capabilities of thermal equipment, criteria for its impact on labor productivity and economic indicators of the enterprise's activities are determined. The advantages of the latest technologies in the context of energy conservation, food quality, and flexible menu options are analyzed. The integration of thermal equipment with other systems is considered with the aim of automating processes to increase efficiency (of restaurant establishments operations in general) and ensuring more accurate control during remote management of modern equipment using a Smartphone or voice assistants. The authors of the article investigated the parameters of the influence of modern thermal equipment on the technological processes of culinary production, improving the quality of dishes and beverages by preserving their nutritional value. The role of thermal equipment in the formation of a competitive and innovative production environment in the restaurant business was determined. The practical significance of the study lies in the fact that, based on a comprehensive analysis of the impact of modern thermal equipment on organizational and technological production processes and using modern research methods, the authors of the article proposed an algorithm for selecting thermal equipment to ensure high quality culinary products and developed practical recommendations for restaurant business establishments on the optimal selection and use of modern thermal equipment for different types of establishments.

PROFESSIONAL TRAINING OF HOSPITALITY INDUSTRY SPECIALISTS UNDER CRISIS CONDITIONS

Ruslan Kotenko — Mon, 28 Jul 2025 00:00:00 +0000

The article is devoted to the professional training of specialists in the hospitality industry under crisis conditions, particularly in the context of the Russian-Ukrainian war, which has caused changes not only in socio-political and socio-economic aspects but has also affected the education sector and the hospitality industry, influencing the professional training of future hotel and restaurant professionals. Special attention is given to the teaching of the subject «Hotel Management Organization», a fundamental course that provides essential knowledge and skills in the field of hospitality (specialty J2 «Hotel and Restaurant Business and Catering»; field of study J «Transport and Services»). It is noted that with the full-scale invasion of Ukraine by the Russian Federation, there has been a reevaluation of the approach to studying this discipline. The article emphasizes the importance of students acquiring knowledge about safety and creating a secure environment for guests and employees during wartime; providing psycho-emotional support to guests and staff; effectively managing the hotel industry under conditions of uncertainty and military conflict, taking into account environmental, logistical, and service-related factors, as well as other challenges associated with crises. It also highlights the role of hotels as part of crisis infrastructure; inclusivity and accessibility; the accommodation of internally displaced persons; and the implementation of environmentally friendly practices in hotels. The formation of key competencies in students is underlined, such as the development of emotional intelligence, flexibility and adaptability in a changing environment, crisis communication with guests and hotel infrastructure personnel, speech etiquette in non-standard situations, leadership skills, and more. The article also characterizes certain innovative approaches to the training of bachelor's degree students in the hospitality industry in the context of developing their emotional intelligence as a response to modern challenges. Emotional intelligence in future hospitality professionals is primarily defined as the ability to manage their own emotional state, create a positive emotional climate in the professional environment, and effectively interact with clients during the execution of professional duties.

MODERN TRENDS IN THE ORGANIZATION OF TOURIST TRAVEL IN THE CONTEXT OF DIGITAL TRANSFORMATION AND SUSTAINABLE DEVELOPMENT

Olesia Dolynska — Mon, 28 Jul 2025 00:00:00 +0000

In the 21st century, the tourism industry is undergoing profound changes driven by digital transformation and the growing relevance of sustainable development. This article explores modern trends in the organization of tourist travel, with a focus on the integration of digital technologies and the increasing demand for environmentally responsible, individualized, and experience-oriented tourism. The COVID-19 pandemic significantly accelerated the shift in tourist behavior, underlining the importance of safety, personalization, and domestic travel. The study highlights a marked increase in interest toward wellness tourism, eco-tourism, gastronomic experiences, and rural or local tourism formats that prioritize authenticity and sustainability. In this context, sustainable tourism has emerged not just as a trend but as a core strategic direction for the industry’s future. The scientific novelty of this research lies in its systemic analysis of how digital transformation intersects with sustainability principles in shaping modern travel formats. The paper presents a classification of current travel models, including dynamic packaging, smart tourism, and inclusive travel solutions. This article aims to offer practical insights into the development of competitive, consumer-centered tourism services in Ukraine. Key components of modern travel organization are identified: market research, personalized product development, multichannel digital marketing, logistical optimization, and after-sales support. Moreover, the rise of augmented reality applications, virtual travel platforms, and big data analytics illustrates the growing impact of smart technologies in enhancing travel experiences. Particular attention is paid to inclusive infrastructure that supports travel opportunities for families, seniors, and people with disabilities. The article concludes with recommendations for tourism professionals and policymakers in Ukraine: strengthen digital capacities, promote responsible tourism principles, invest in inclusive infrastructure, and adopt proven international models while adapting them to local contexts. In an era of global uncertainty and rapid technological change, the ability to align innovation with sustainability will define the success and resilience of the tourism industry.

INNOVATIVE DEVELOPMENT OF THE HOSPITALITY INDUSTRY OF UKRAINE UNDER CONDITIONS OF UNCERTAINTY

Serhii Filipchuk — Mon, 28 Jul 2025 00:00:00 +0000

The article reveals the theoretical and methodological foundations as well as practical approaches to the innovative development of Ukraine’s hospitality industry under conditions of contemporary multifaceted uncertainty caused by geopolitical, socio-economic, and security challenges. The study employs a combination of general scientific and specialized methods that ensured a comprehensive analysis of the issue of innovative development in the hospitality sector under uncertainty. It is substantiated that innovation serves as a crucial tool for enhancing the flexibility, resilience, and competitiveness of hospitality enterprises during periods of crisis. A generalization of unified principles of innovative development is provided, among which particular attention is given to customer orientation, leadership, employee involvement, process and systems-based management approaches, continuous improvement, adaptability, innovativeness, and social responsibility. Based on a comparative analysis of international experience, effective models for implementing innovations under conditions of military and economic crises are outlined, with emphasis on their potential adaptation to the Ukrainian context. The dynamics of the number of economic entities in the hospitality sector are analyzed. The results indicate the dominance of individual entrepreneurs in the industry’s structure, reflecting a high level of flexibility and readiness of small businesses to implement innovations. Strategic directions for the innovative development of Ukraine’s hospitality industry are identified, including service digitalization, business process automation, implementation of contactless technologies, development of sustainable and gastronomic initiatives, promotion of inclusivity, enhancement of personnel qualifications, and ensuring cybersecurity. It is demonstrated that comprehensive implementation of these directions will enable entities to form an effective model of hospitality industry functioning in the face of ongoing challenges and will contribute to the post-war recovery of Ukraine’s tourism attractiveness. The research materials can be used in the development of regional programs and strategies for the advancement of the hospitality sector.

EUROPEAN TOURISM MARKET: GEOSPATIAL AND TYPOLOGICAL DIMENSIONS

Natalia Habchak — Mon, 28 Jul 2025 00:00:00 +0000

In the current context of global transformations, tourism plays a key role as a marker of social resilience and a catalyst for regional development. The relevance of this research is driven by the consequences of the pandemic crisis, the military conflict in Europe, and the need to transform the tourism sector towards sustainable and digital development. The main objective of the study is to identify the structural and dynamic parameters of the functioning of the European tourism market in the post-crisis period, with a particular focus on Ukraine’s integration potential. The methodological framework of the study includes the application of typological classification, spatial-geographical analysis, and cluster methods, which enabled the characterization of macro-regional tourism patterns across Europe. Five dominant types of tourism macro-regions are identified: cultural-historical, beach-recreational, mountain-ski, wellness, and business tourism. European countries are systematized by their tourism specialization profiles, seasonality, infrastructure levels, and degree of economic dependence on tourism revenues. A comprehensive typology of the European tourism space is proposed based on five key criteria. The novelty of the research lies in the synthesis of spatial, functional, and strategic approaches to the analysis of the transformation processes in the European tourism market. Key trends are identified, including the growing importance of domestic tourism, the spread of environmentally sustainable practices, and the rise of digital innovations. The study also highlights leading countries in terms of tourism revenues, inbound flows, and tourism’s contribution to GDP and employment (up to 9.5% of GDP and over 22 million jobs). The findings possess significant scientific and practical value for the development of effective tourism policies in Ukraine. The article integrates theoretical analysis with empirical data, reflecting the interdisciplinary nature of the study and its relevance to current challenges in the tourism sector’s development.

ВПЛИВ ЛАНДШАФТНИХ ТА ІНШИХ ПРИРОДНИХ РЕСУРСІВ НА ФОРМУВАННЯ БРЕНДУ ЕКО- ТА СІЛЬСЬКИХ ТУРИСТИЧНИХ ДЕСТИНАЦІЙ В УКРАЇНІ

Oksana Terletska — Mon, 28 Jul 2025 00:00:00 +0000

This article explores the influence of landscape and other natural resources on the development and branding of eco- and rural tourism destinations in Ukraine. Diverse terrains — from the mountainous Carpathians to the forested lowlands of Polissia and the river valleys of Podillia — create unique spatial identities that play a key role in shaping the tourist appeal of rural areas. The article highlights how geographical features and environmental values serve as core components in forming a destination image that is both attractive to travelers and meaningful to local communities. Landscape aesthetics, ecosystem diversity, and environmental quality are not just contextual attributes but function as symbolic and strategic elements in destination branding. Natural resources such as mineral springs, rivers, forests, and wildlife habitats contribute to emotional engagement and a sense of place. Destinations that integrate nature-based themes into their tourism messaging (e.g., “pristine forests,” “mountain wellness,” or “green heritage trails”) are better positioned to attract environmentally conscious travelers and nature lovers. This enhances both the visibility of the region and the authenticity of the tourism experience. The article also examines how these resources can be leveraged through storytelling, community narratives, and local traditions. The branding process is closely tied to cultural expressions and historical landscape use — such as transhumance, folk architecture, or herbal knowledge — that strengthen the identity of a place and differentiate it from other destinations. Case studies from Carpathian and Podillian villages illustrate how small communities have begun using their natural surroundings as branding anchors for guesthouses, eco-trails, and agro-tourism networks. At the same time, the paper identifies practical challenges faced by local actors in turning natural capital into tourism advantage — including limited marketing capacity, lack of professional branding strategies, and minimal digital presence. The discussion emphasizes the need for a place-based approach that sees landscape not merely as scenery but as a living system that can generate added value when properly integrated into tourism development. The article concludes that recognizing and promoting the ecological and geographical uniqueness of territories is a key condition for the successful positioning of rural tourism destinations in Ukraine.

DEVELOPMENT OF THE E-COMMERCE SEGMENT: GLOBAL DIMENSIONS

Yurii Solodkovskyi, Andryi Gubariev, Vadym Agafoshyn — Mon, 28 Jul 2025 00:00:00 +0000

The article deals with the issues of the development of the e-commerce segment at the current stage of the world economy. A comparative analysis of the positions of leading scientists on the essence and characteristics of the concept of “electronic commerce” is carried out. The reasons that determine the difference in the interpretations of the essence of e-commerce are identified. In any case, all definitions of e-commerce emphasize the important role of network technologies and information in the development of this sector. An analysis of the definition of e-commerce, which is fixed in the national legislation of Ukraine, is carried out. The advantages and threats of the development of e-commerce for the world economy are highlighted. It is emphasized that the rapid growth of quantitative indicators of the e-commerce sector is a controversial process in which positive and negative factors have accumulated. The key challenges associated with the scaling of e-commerce, in particular, in terms of technological components, are considered. Among other things, e-commerce is associated with the possibility of cyber threats, various cases of payment card fraud, technological equipment failure, and the need for constant software improvement. It has been established that one of the key factors determining the trends in the development of e-commerce is technological competition both in national and global markets. On the one hand, digital technologies make it possible to significantly reduce barriers to market entry; on the other hand, they lead to a significant increase in competition. Based on data on the development of e-commerce in European countries, key trends in this area have been identified. In particular, significant differences between the indicators of different countries have been identified, and the factors that determine them have been described. An important role for the development of e-commerce is played by: the level of development of technological infrastructure in the country, economic and political stability, financial literacy, and the financial knowledge of the population. The main priorities and market segments in which e-commerce is developing, and the prospects for maintaining existing trends in the medium term, have been determined.

UKRAINE IN THE CONTEXT OF GLOBAL MONETARY POLICY TRANSFORMATION: THE ROLE AND RISKS OF CBDC

Adrian Pantiukhov — Mon, 28 Jul 2025 00:00:00 +0000

This article examines the impact of introducing a central bank digital currency (CBDC) on macro-financial stability, payment infrastructure, and monetary policy in Ukraine amid global transformations. Particular attention is paid to the analysis of regulatory and legal changes initiated in 2024–2025, including the update of legislation on virtual assets, which aligns with the European integration path and adaptation to MiCA standards. A review of scientific and regulatory sources demonstrates the growing attention to the introduction of central bank digital currencies (CBDCs) both in global practice and in the context of Ukraine. The aim of the article is to analyze the key risks and opportunities of implementing a CBDC in Ukraine within the framework of the IMF’s 5P methodology, with a special focus on the national specificities of each phase of the digital hryvnia’s implementation.The theoretical framework of the study is based on international approaches to the phased implementation of CBDC, especially the 5P model (Preparation, Proof of Concept, Piloting, Progression, Production), within which key risks for Ukraine are identified at each stage of implementation. A comparative analysis of international experience (China, EU, Nigeria, USA) in CBDC development is provided, outlining potential benefits for the Ukrainian economy, such as reduced transaction costs, enhanced financial inclusion, combating the shadow economy, and increased efficiency of fiscal policy. Of particular importance is the identification of risks inherent at each stage of the 5P model, which enables the adaptation of international recommendations to Ukraine’s institutional realities. The application of this step-by-step analytical logic allows for the development of a balanced strategy for transitioning to a digital form of national currency, taking into account the technical, social, and legal specificities of the national context. As a result, the article formulates practical recommendations for the phased rollout of the e-hryvnia, including technical, regulatory, and behavioral considerations. It has been demonstrated that the introduction of the e-hryvnia in Ukraine could create strong incentives for the digitalization of the economy, reduce transaction costs, and enhance financial inclusion.

IMPACT OF INTERNATIONAL ECONOMIC POLICY ON THE MODERNIZATION OF UKRAINE'S INDUSTRIAL SECTOR

Yuliia Tеreshko, Tetiana Kulinich, Ihor Obushok — Mon, 28 Jul 2025 00:00:00 +0000

The purpose of the article is to examine the content and specific features of the influence of international economic policy on the modernization of Ukraine’s industrial sector. The study’s findings indicate that international economic policy is an important factor in the modernization of Ukraine’s industrial sector, as it shapes and regulates the conditions and incentives under which industrial enterprises are compelled to upgrade production capacities, implement innovations, and enhance operational efficiency in order to maintain or strengthen their competitive positions in domestic and foreign markets. The research demonstrates that the influence of international economic policy manifests through changes in industry structure, technological development, the attraction of foreign investment, and adaptation to international standards of quality, safety, and environmental sustainability. At the same time, the transmission of the influence of international economic policy is carried out through a wide range of mechanisms and corresponding tools (financial, legal, administrative, educational, and scientific-technical).

COMPETITIVE TRENDS IN THE GLOBAL INNOVATION ENVIRONMENT: GUIDING PRINCIPLES AND STRATEGIC IMPERTATIVES

Iryna Novikova — Mon, 28 Jul 2025 00:00:00 +0000

This study provides a comprehensive examination of the global innovation environment in the context of intensifying geopolitical confrontation, with a particular emphasis on the strategic management of dual-use technology transfer. Adopting a multidisciplinary framework that integrates innovation management theory, international technology transfer practices, and geopolitical analysis, the research identifies structural trends reshaping the competitiveness of national innovation systems. Key determinants include the accelerated integration of digital technologies into both industrial and defense sectors, the increasing significance of intellectual capital as a primary source of competitive advantage, and the expansion of open innovation platforms enabling cross-sectoral and transnational collaboration. The analysis also considers the governance of sensitive knowledge flows and the role of sustainable technologies in achieving long-term resilience. The Ukrainian case serves as a focal example, illustrating the challenges and opportunities of innovation policy under wartime conditions, including the mitigation of external technological dependencies, transformation of the defense-industrial complex, and integration into global research and production networks. The study formulates strategic imperatives aimed at enhancing adaptability, resilience, and competitiveness through active participation in global innovation ecosystems, reinforcement of intellectual property protection, and promotion of public–private partnerships. The findings contribute to the scholarly discourse on innovation governance under crisis conditions and provide practical recommendations for policymakers, analytical institutions, and industry stakeholders. Practical significance: The results may inform the design of national innovation strategies, the optimization of technology transfer mechanisms, and the formulation of competitive positioning policies in the global innovation arena..