Economy and Society

RISK-ORIENTED APPROACH TO MANAGING THE ECONOMIC AND ENVIRONMENTAL SECURITY OF ENTERPRISES UNDER MARTIAL LAW

Iryna Yepifanova — Mon, 29 Sep 2025 00:00:00 +0000

The study focuses on analyzing environmental risks faced by industrial enterprises under martial law conditions. It systematically categorizes risks based on their sources, mechanisms of realization, and potential consequences, presenting a comprehensive classification. Specific threats were identified for various industrial sectors, including chemical, energy, and oil refining industries, highlighting their potential for regional and national environmental impacts. Five alternative strategies for managing economic and environmental security were developed: proactive, relocative, adaptive, minimalist, and innovative. Each strategy is tailored to specific operational conditions, with detailed advantages and limitations outlined. A multi-criteria analysis evaluated these strategies based on parameters such as environmental security, economic efficiency, technical feasibility, and adaptability, revealing the adaptive strategy as the most effective (scoring 8.0) due to its balance of security, cost-effectiveness, and flexibility. The relocative strategy, while ensuring the highest economic and environmental security, scored lower due to significant economic losses. A decision matrix was constructed to guide strategy selection based on the level of military threat and industry-specific factors, recommending adaptive strategies for most scenarios and evacuation for high-risk conflict zones. The findings provide a practical framework for industrial enterprises to mitigate environmental risks while maintaining operational viability, offering actionable recommendations for policymakers and industry leaders to enhance environmental resilience in wartime conditions.

INNOVATIVE TOOLS FOR INTERACTION BETWEEN BUSINESS AND LOCAL COMMUNITIES FOR THE DEVELOPMENT OF THE LOCAL ECONOMY

Anna Bessonova, Liudmyla Bezuhla, Oleksandr Ahafonov — Mon, 29 Sep 2025 00:00:00 +0000

The article examines the issues of interaction between business and territorial communities as one of the key factors of modern local development in Ukraine. Theoretical approaches to the analysis of cooperation between the private sector and local governments are studied, with an emphasis on the Ukrainian context and the peculiarities of post-war economic recovery. It is determined that traditional forms of interaction do not meet new challenges, since they do not provide the necessary flexibility, transparency and innovation necessary for the effective realization of the potential of communities. It is noted that innovative tools play a leading role in the transformation of interaction models, among which digital communication platforms, e-democracy tools, participatory budgeting, as well as crowdfunding and crowdsourcing mechanisms are key. It is proven that their widespread use allows accumulating both financial and intangible resources of communities, forming new channels for involving business in strategic planning and joint decision-making. The importance of public-private partnership as a universal mechanism for combining the economic interests of business with the needs of local communities is substantiated, which provides the opportunity to rebuild infrastructure, develop the social sphere and stimulate innovative activity. It is determined that the development of social entrepreneurship creates additional opportunities for ensuring employment of the population, especially vulnerable groups, and strengthens the social stability of territories. It is noted that a promising direction for further development is the formation of local innovation clusters and business incubators that integrate the resources of the private sector, scientific institutions and local authorities for the implementation of new economic initiatives, in particular in the areas of "green" energy, digital technologies and the defense-industrial complex. It is proven that the implementation of the principles of corporate social responsibility and ESG approaches in the activities of enterprises and local self-government contributes to increasing the investment attractiveness of territories, their sustainability and long-term stability. Innovative tools for interaction between business and territorial communities should be considered as a systemic basis for the formation of competitive and socially oriented development models in the conditions of post-war reconstruction. The emphasis is on the prospects for further research aimed at improving the methods of assessing the effectiveness of such tools, adapting international experience to Ukrainian realities, and developing comprehensive strategies for the development of territories based on innovation, openness, and partnership.

INVESTMENT INSTRUMENTS AND STATE SUPPORT FOR THE DEVELOPMENT OF CONSTRUCTION ENTERPRISES

Nazar Reshitko — Mon, 29 Sep 2025 00:00:00 +0000

The article focuses on the study of investment instruments and forms of state support aimed at strengthening and developing construction enterprises in the context of Ukraine’s post-war recovery. The relevance of the topic is determined by the unprecedented scale of destruction, the urgent need for rapid reconstruction of housing, transport, and social infrastructure, and the limited ability of the private sector to finance large-scale projects under high risks and uncertainty. The research goal is to identify and systematize practical tools that can mobilize financial resources, stimulate entrepreneurial activity, and transform the construction sector into a driver of sustainable economic growth during national recovery. The study applies analytical, statistical, and comparative methods, examining the structure and dynamics of investment flows, evaluating the efficiency of financial and institutional mechanisms, and assessing the regulatory environment that shapes the attractiveness and safety of investments. Structural and systemic analysis is used to reveal how different incentives interact and how risk reduction mechanisms influence the willingness of private capital to participate in long-term projects and infrastructure development. The results show that a combination of targeted state support, innovative financial tools, and risk mitigation measures can significantly improve access to capital, revive industrial capacities, and accelerate reconstruction. The findings emphasize the potential of integrated approaches that combine fiscal incentives, risk insurance, public-private partnerships, and favorable institutional conditions to rebuild confidence among domestic and foreign investors and encourage stable reinvestment. The practical value of the article lies in providing policymakers, financial institutions, and business leaders with actionable recommendations for designing effective state support strategies, creating a safer and more predictable investment climate, and fostering the rapid revival and modernization of the construction industry as a key engine of post-war economic development and long-term competitiveness.

WORLD EXPERIENCE IN MANAGING THE ENTREPRENEURIAL POTENTIAL OF FORESTRY

Maryna Myronets — Mon, 29 Sep 2025 00:00:00 +0000

The article explores the global experience in managing the entrepreneurial potential of the forestry sector within the framework of sustainable development. The study reveals the economic essence, conceptual foundations, and structural characteristics of entrepreneurial potential, defining it as an integrated system of resource, innovative, managerial, institutional, and market capabilities that ensure the efficiency and competitiveness of forestry enterprises. It is emphasized that countries around the world differ significantly in their ability to effectively harness entrepreneurial potential. Attention is paid to the theoretical principles of entrepreneurial potential formation and to the influence of economic, ecological, and social factors on its implementation in the forestry sector. Based on the analysis of international practices, various models of forest management are classified according to the level of state participation, ownership structure, and functional distribution between public and private actors. The study highlights the experience of leading countries – such as the United States, Canada, Germany, and France – in introducing sustainable management principles, certification systems, and innovative technologies for monitoring, planning, and restoring forest resources. The diversity of existing classification approaches to forest management models reflects the characteristics of national legal systems, levels of socio-economic development, and environmental policy priorities in different countries around the world. It is emphasized that successful management models combine environmental safety, economic efficiency, and social responsibility through active stakeholder engagement. The research substantiates the need for Ukraine to adapt global approaches to improve governance efficiency, modernize the institutional framework, and strengthen the entrepreneurial potential of national forestry enterprises. The results contribute to the theoretical understanding of entrepreneurial potential as a driver of sustainable forest management and as an important factor in ensuring economic stability, competitiveness, and ecological balance.

ADAPTIVE MODELS OF PERSONNEL MOTIVATION MANAGEMENT IN THE CONTEXT OF THE NATIONAL POST-WAR RECOVERY STRATEGY

Hanna Muterko, Dmytro Mykhalov — Mon, 29 Sep 2025 00:00:00 +0000

The study is devoted to the formation of modern approaches to personnel motivation management in the conditions of martial law and post-war reconstruction of Ukraine. The relevance of the topic is due to large-scale transformations of the labor market, the socio-economic consequences of the war and the need to create a new incentive system focused on social responsibility, flexibility and psychological support of employees. The article analyzes the key factors that determine the effectiveness of motivational management in crisis and reconstruction periods: demographic shifts, integration of veterans and internally displaced persons, the need for retraining of personnel, digitalization of labor processes and the emergence of new forms of employment. It is shown that adaptive motivation systems should provide a balance between short-term stabilization measures (material incentives, income guarantees) and long-term mechanisms for the development of human capital (education, career growth, social integration). The importance of intangible motivation factors is considered: recognition, participation in socially important projects, a sense of personal contribution to national reconstruction. It is substantiated that in the conditions of post-war reconstruction, these elements acquire special importance, as they contribute to increasing the psychological resilience of employees and forming corporate loyalty. The role of digital tools in supporting motivational processes is also determined, in particular, electronic platforms for monitoring the effectiveness, training and social support of personnel. The importance of intersectoral interaction between the state, business and the public sector in building a modern motivational ecosystem is emphasized. This approach allows combining resources to finance educational programs, social initiatives and psychological rehabilitation, which contributes to increasing labor productivity and strengthening social unity. It is established that adaptive management of personnel motivation is a key tool for ensuring the efficiency of enterprises and the competitiveness of the national economy in the post-war period. It should become a component of a broader state strategy for sustainable development aimed at restoring human capital, building social trust and improving the quality of working life in Ukraine.

ANALYSIS OF THE IMPACT OF CAPITAL INVESTMENT DYNAMICS ON THE SOCIO-ECONOMIC DEVELOPMENT OF THE IVANO-FRANKIVSK REGION

Yaroslav Lyutyy — Mon, 29 Sep 2025 00:00:00 +0000

The article is devoted to the analysis of the dynamics of capital investment volumes in the economy of Ukraine and Ivano-Frankivsk region and its impact on the socio-economic development of the region. The relevance of the article is because investments are an important factor in the development of enterprises, the region and the state as a whole, their economic growth, the formation of social security infrastructure and the well-being of the population, etc. Therefore, investments often become the object of analysis by both enterprise stakeholders and state and local governments. Moreover, the dynamic development of the economy, crisis phenomena in the global and national geopolitical situation, technological shifts, and many other factors highlight the need for constant updates of research results on investment trends and their impact on the socio-economic situation of the state and its regions. The purpose of the article is to study the trends in the dynamics of capital investment volumes in Ukraine in general and Ivano-Frankivsk region in particular, as well as their impact on the socio-economic development of the region. In writing the article, general and special methods of scientific research were used, in particular, the comparison method for establishing the dynamics of the investment indicators under study, visualization for graphically displaying their dynamics, tabular for presenting the digital values of indicators over several years, the Pearson coefficient method for correlation-regression analysis, etc. The main results of the study presented in the article include: a comparative analysis of nominal volumes and growth rates of capital investments, taking into account the inflation index for 2015-2024; calculation of the share of capital investments in the gross domestic product of the state and the gross regional product of Ivano-Frankivsk region for the analyzed period; correlation and regression analysis of the relationship between the volume of capital investments in the economy of Ivano-Frankivsk region and the main indicators of socio-economic development of the region. The obtained research results became the basis for formulating conclusions regarding the impact of capital investments on the socio-economic status and development of the Ivano-Frankivsk region.

FUNDRAISING AND PARTICIPATION IN GRANT PROGRAMS AS COMPONENTS OF FINANCIAL SUSTAINABILITY OF HIGHER EDUCATION INSTITUTIONS

Lyubov Lytvyn, Anatoliy Hryhoruk, Volodymyr Shuman — Mon, 29 Sep 2025 00:00:00 +0000

The article is devoted to the study of fundraising and the participation of higher education institutions (HEIs) in grant programs as key instruments for diversifying financial sources and ensuring their long-term financial stability under conditions of limited budgetary funding. The aim of the study is to substantiate the role of fundraising tools and grant opportunities in shaping sustainable foundations of HEIs’ financial resilience, with a focus on analyzing fundraising practices, synergy with market instruments, and the development of recommendations for integrating these mechanisms into financial strategies. To achieve this aim, the research applies theoretical analysis of academic literature on fundraising in the educational sector, including works by domestic and foreign scholars, as well as systematization of models of financial support for higher education across different countries. The research methods encompass modeling of organizational and economic processes, development of classification schemes, and mathematical formalization of managerial accounting, particularly through the calculation of the break-even point and the guaranteed profit point. The study revealed that fundraising in HEIs functions as a systemic interaction with three groups of investors, contributing not only to the attraction of resources but also to the creation of partnership networks for infrastructure modernization and internationalization. The scientific contribution lies in the proposed model for selecting a fundraising strategy and in the classification of donors according to cooperation potential, which integrates grant activity into a multicomponent financing environment. The proposed algorithm for determining the guaranteed profit point enables the evaluation of the economic feasibility of using combined sources of HEI financing, taking into account marginal income and expenditures while forming financial reserves for strategic development. Prospects for further research include testing the developed models on data from specific Ukrainian HEIs to verify the effectiveness of the algorithms under real-world conditions.

COMPLIANCE CONTROL IN WINERY MANAGEMENT

Iryna Sadovska, Kateryna Melnyk, Kateryna Nahirska — Mon, 29 Sep 2025 00:00:00 +0000

The publication explores the role of compliance control in winemaking management as a key tool for ensuring transparency, legality and sustainable development of enterprises in the industry. It is substantiated that the modern challenges of the globalized wine market, increasing consumer demands for product quality and safety, as well as increased regulatory restrictions necessitate the formation of effective internal control systems and compliance with norms. Compliance in winemaking is interpreted not only as compliance with legislative and industry standards, but also as a set of management practices aimed at preventing the risks of fraud, corruption, financial abuse and reputational losses. The functions of compliance control are disclosed, including monitoring of production and sales processes, risk management in the field of tax and customs regulation, compliance with environmental standards and corporate ethics. Particular attention is paid to the relationship of compliance with the internal audit and management accounting system, which ensures timely detection of violations and the formation of preventive measures. Foreign and national experience in implementing compliance programs in the winemaking sector has been analyzed, as well as the prospects for their adaptation to Ukrainian realities and international integration processes. It is concluded that the implementation of effective compliance control in winemaking enterprises contributes to increasing their competitiveness, strengthening the trust of investors and consumers, optimizing management processes and forming a culture of integrity. Promising areas of further research are the integration of digital technologies into compliance systems, the development of industry standards and the creation of platforms for the exchange of best practices, which will increase the effectiveness of the regulatory environment and the stability of the development of winemaking.

ORGANIZATION OF ACCOUNTING FOR CONCESSION OPERATIONS AT THE CONCESSIONAIRE UNDER IFRS

Olha Shpyrko — Mon, 29 Sep 2025 00:00:00 +0000

The article is devoted to the study of the main aspects of the organization of accounting for operations under concession agreements by the concessionaire under IFRS. The relevance of the study is due to the imperfection of the existing regulatory framework in the field of accounting for concession transactions, the growth of the number of concession agreements in the world, which requires the creation of unified approaches to accounting for operations under a concession agreement, and this, in turn, will ensure the comparability of financial information and facilitate the adoption of informed investment decisions. It is substantiated that the correct organization of accounting allows the concessionaire to effectively control financial indicators, manage risks and make timely informed management decisions. Given the specifics of the concession, there is a need to form a balanced structure of the system of accounting objects taking into account the features of the concession agreement. During the study, the main tasks and stages of organizing accounting for transactions under a concession agreement were determined. A structural and logical diagram of the components of organizing accounting for transactions under a concession agreement at the concessionaire was also built. It is substantiated that in order to create a reliable system for organizing accounting of operations under concession agreements, it is necessary to structure accounting objects in accordance with the concession agreement, taking into account its specifics (construction or modernization of the facility, procurement of resources, maintenance of the concession object, distribution of financial results, payment of concession payments, etc.), correctly determine income and expenses at different stages of the project, and it is also necessary to introduce analytical accounts to reflect the objects of the concession agreement in accounting. The use of electronic document management and CRM/ERP systems, open data platforms, cloud technologies, BI analytical platforms, and digital electronic signatures (DES) is also important, which will ensure transparent and timely exchange of information between the partners of the concession agreement, and digitalization will become a key element in organizing accounting of concession operations.

FINANCIAL TRANSFORMATION OF AGRICULTURAL COMPANIES IN THE PROCESS OF ENTERING INTERNATIONAL CAPITAL MARKETS

Natalia Trusova, Olena Nepochatenko, Iryna Chkan — Mon, 29 Sep 2025 00:00:00 +0000

The article reveals the features of the financial transformation of agricultural companies in the process of entering international capital markets by expanding the issues of ensuring the investment attractiveness of large agribusiness enterprises, improving financing instruments and removing barriers to the integration of the agro-food sector into the global economy. The processes of financial transformation of agricultural companies aimed at ensuring their competitiveness and investment attractiveness through the use of innovative financial strategies, digital technologies and transparency standards are substantiated. It is proved that financial transformation should be considered as a component of the general corporate modernization of business models in order to strengthen the importance of capital raising instruments, in particular, from IPOs, bond issuance and the introduction of the latest criteria for an ESG-oriented financial strategy in order to increase the efficiency, stability and transparency of agricultural companies.

PROSPECTS FOR THE DEVELOPMENT OF A SYSTEM FOR ENSURING THE SECURITY OF LENDING TO ENTERPRISES BY BANKING INSTITUTIONS IN THE CONTEXT OF EUROPEAN INTEGRATION

Vitalii Zavada — Mon, 29 Sep 2025 00:00:00 +0000

Lending to enterprises constitutes a critical element of the financial system of any country, as it provides businesses with the necessary financial resources to develop production capacities, implement investment projects, and introduce innovations. In the context of Ukraine’s European integration, the importance of ensuring the security of credit operations has significantly increased due to heightened competition in the financial market and stricter requirements for transparency and efficiency in the use of credit resources. Maintaining stability and security in enterprise lending has become particularly relevant amid macroeconomic instability, driven by global crises and internal economic factors, including ongoing military operations in Ukraine. Based on data from the State Statistics Service of Ukraine and the National Bank of Ukraine, an analysis was conducted on the ratio of bank loans to gross domestic product (GDP) over the period 2022–2024. In 2022, Ukraine’s nominal GDP amounted to UAH 5,191,028 million, with total client loans of UAH 1,036,213 million, including UAH 801,413 million provided to business entities. The ratio of client loans to GDP reached 20%, while loans to business entities accounted for 15.4%, representing 75.5% of the total loan portfolio. In 2023, despite the increase in nominal GDP to UAH 6,537,825 million, lending to enterprises slightly decreased to UAH 783,690 million, reducing the loan-to-GDP ratio to 12%, though the share of business loans in the total portfolio remained stable at 76.4%, reflecting the sustained priority of financing business entities under heightened risk conditions. By 2024, enterprise lending increased to UAH 850,581 million with GDP at UAH 7,658,659 million, corresponding to a ratio of 11.1%, and the share of loans to enterprises was 74.7%, indicating a gradual recovery of lending activities supported by improvements in the macroeconomic environment and the adaptation of banking procedures to modern credit security requirements in the context of European integration. Analysis of these ratios demonstrates the necessity of a comprehensive approach to credit risk management, improvement of mechanisms for assessing enterprise creditworthiness, and expansion of state-backed credit support instruments. Promising directions include the implementation of modern digital technologies for monitoring credit operations, increasing transparency in the use of credit funds, and applying state loan guarantee programs for small and medium-sized enterprises. Additionally, the concentration of corporate lending in a few major banks highlights the need for enhanced risk management practices, particularly for large corporate borrowers, and the adoption of measures to strengthen lending security. Key challenges include high credit risk and loan defaults, insufficient transparency in fund utilization, limited state guarantees, inadequate adaptation of banking procedures to European standards, the impact of macroeconomic and military risks, and the concentration of financial resources among large banks. Addressing these challenges requires digitalization of banking processes, integration of EU risk management standards, development of state guarantees, and implementation of risk mitigation mechanisms. Overall, a systematic and integrated approach to enhancing the security of enterprise lending will contribute to financial stability, increase investment attractiveness, and support business development in the post-crisis and post-war recovery period.

FINANCING EDUCATION IN UKRAINE: REALITIES IN THE CONTEXT OF WAR AND PROSPECTS FOR POST-WAR RECONSTRUCTION

Alla Slavkova — Mon, 29 Sep 2025 00:00:00 +0000

The article provides a comprehensive analysis of education funding in Ukraine in 2020-2024, which has revealed the main trends, problems, and prospects for the development of the sector in the context of war and future post-war recovery. Based on statistical data, the dynamics of education expenditures in general, their share in the structure of the consolidated state budget, as well as changes in funding by level are analyzed. The results show significant variability in indicators: after an increase in funding in 2021, there was a significant reduction in 2022 due to military actions, the redistribution of state resources for defense needs, and a decline in economic activity. Starting in 2023, there has been a gradual stabilization of budgetary processes and a partial recovery of education spending, although its share in total budget expenditures remains lower than in the pre-war period. An important result of the analysis was the identification of structural changes in the education financing system. Local budgets play a leading role, providing more than 80% of all expenditures, which demonstrates the real effect of decentralization reform. The largest amounts of funding are consistently directed towards general secondary education, while higher education shows a trend towards a gradual reduction in funding, and the pre-school sector towards a slow recovery. These changes are due to both demographic factors and the priority of providing basic education in a state of martial law. An analysis of the expenditure structure revealed an increase in the share of funding for other educational activities, including security, digital, and socio-psychological components, which have become relevant as a result of the war. The key problems of the education financing system have been identified, including limited public resources, uneven distribution of funds between regions, declining investment in the material and technical base of institutions, brain drain, and growing dependence on international aid. Under the influence of military challenges, the education system requires new approaches to the formation of financial policy based on efficiency, transparency, and a focus on results. In this context, directions for improving financing mechanisms have been proposed: strengthening the financial autonomy of communities, involving the private sector, creating partnership programs, modernizing digital infrastructure, and developing long-term strategies for human capital development.

DEVELOPMENT OF FINANCIAL LEASING IN UKRAINE ON THE BASIS OF ESG PRINCIPLES

Antonina Sholoiko, Daria Klymenko — Mon, 29 Sep 2025 00:00:00 +0000

The purpose of this article is to examine the development of financial leasing in Ukraine under conditions of economic instability and wartime. The relevance of the research is determined by the growing importance of alternative financing mechanisms for enterprises facing restricted access to traditional credit sources due to wartime conditions. Financial leasing emerges as a viable instrument enabling companies to acquire necessary assets without substantial initial capital investments during periods of economic uncertainty. The research methods include analysis of scientific articles, monographs and educational literature to examine the essence and economic role of financial leasing; analysis of legal documents to generalize institutional and legal framework of financial leasing in Ukraine; comparative method to determine current trends in financial leasing, particularly comparing demand levels for different assets provided through leasing; analytical method, standardized logical analysis and expert evaluation methods to draw conclusions about development prospects and provide recommendations. The study reveals a significant transformation of the institutional and legal framework governing financial leasing operations, characterized by evolution from fragmented regulation to centralized oversight. The research demonstrates substantial market consolidation among leasing companies alongside notable shifts in contract structure toward short-term arrangements reflecting heightened uncertainty. The analysis identifies primary development barriers including insufficient entrepreneur awareness, complex administrative procedures, limited digitalization, and weak state support. International experience provides valuable insights for enhancing domestic market effectiveness. The practical value of the study lies in providing recommendations to strengthen the leasing sector through targeted interventions. The research demonstrates potential for financial leasing to serve as an effective instrument for business modernization and economic recovery in post-war conditions. Findings suggest that enhanced information campaigns, digitalization initiatives, ESG-principles implementation, positive European experience adaptation, specialized support programs and improved institutional framework can significantly improve market development prospects.

THE LEVEL OF AWARENESS OF THE POPULATION ABOUT THEIR SOCIAL GUARANTEES: ANALYSIS OF STATE COMMUNICATIONS

Maksym Marych, Daria Petrovska — Mon, 29 Sep 2025 00:00:00 +0000

The article is devoted to the study of the level of awareness of the population of Ukraine regarding their social guarantees. The theoretical part reveals the essence of social rights, outlines the main channels of informing the population regarding their social guarantees. Special attention is paid to the legal framework that guarantees social rights in Ukraine, as well as the institutional mechanisms responsible for their implementation. The article identifies main channels and methods through which the population receives the information needed for understanding the essence of social guarantees. These include traditional media, official governmental websites, social networks, public service centers. The effectiveness of state communication in the field of social protection is critically analyzed, highlighting both successful practices and existing gaps in reaching different population groups, particularly those in socially vulnerable categories such as the elderly, people with disabilities, low-income families, and internally displaced persons. The main problems and shortcomings of the state information policy about their social guarantees are identified. An assessment of the level of informing the population and their perception is provided. A special focus is given to international experience, examining how other countries ensure effective communication with their citizens regarding social guarantees. Case studies are reviewed to illustrate innovative and more effective approaches in information sharing. Based on foreign experience and an analysis of information dissemination tools in Ukraine, practical recommendations have been formulated for improving communication strategies in Ukraine, focused on socially vulnerable segments of the population. These recommendations are particularly oriented towards improving accessibility, clarity, and relevance of information for socially vulnerable groups. The suggested strategies include the development of more user-friendly digital platforms, proactive outreach programs and the integration of feedback mechanisms to ensure continuous improvement of information campaigns.

THE EMPLOYER BRAND RISK RESILIENCE DIAGNOSTICS: METHODICAL APPROACH

Tetiana Bilorus — Mon, 29 Sep 2025 00:00:00 +0000

The article substantiates the need for conducting the employer brand risk resilience diagnostics. The author analyzes science literature. The result allowed to determine the company’s employer brand risk resilience as a complex concept. It characterizes the employer brand’s management system’s quality and reliability. It also implies the ability to achieve planned development indicators and withstand the negative impact of destabilizing factors, phenomena and processes. The author proposes the methodical approach to diagnostics. It involves determining the integral indicator of the risk tolerance of the company's employer brand based on the calculation of: the quality coefficient (reflects the adequacy of the company's internal potential in terms of employer brand attributes), the internal vulnerability coefficient (reflects the degree of influence of the company's internal risks on the level of employer brand development) and the external threat coefficient (reflects the negative impact of external factors on maintaining the level of development of the employer brand ) of the employer brand. For each coefficient, the composition of indicators and the algorithm for their evaluation are determined. The study identifies a list of internal vulnerability factors (internal risks) for each of the employer brand attributes (organizational, functional, economic and psychological). It also identifies a list of external threat factors (external risks). It should be noted that external threats affect the overall state and level of development of the employer brand, i.e. they affect each of the attributes with equal force. In order to determine the qualitative identification of the company's employer brand risk resilience level, a scale has been proposed. It includes three levels (green, yellow and red zone). Proposed methodical approach will allow you to assess the overall level of the employer brand risk resilience. And also based on cause-and-effect relationships, identify bottlenecks and make appropriate management decisions. They will improve the level of the employer brand development in the long term.

MODERN MARKETING TECHNOLOGIES IN TRADE: AUTONOMOUS LIGHTING OF OUTDOOR ADVERTISING ON SOLAR PANELS

Iryna Maksiutenko, Olha Tokarenko — Mon, 29 Sep 2025 00:00:00 +0000

This article examines the efficiency of solar-powered LED lighting systems for outdoor advertising, with particular attention to the Ukrainian context of energy instability and rising demand for sustainable marketing technologies. The research highlights the technical parameters and practical benefits of autonomous solar-LED solutions, including high luminous efficacy (up to 160 lm/W), extended service life (50,000–80,000 hours), and low-voltage operation ensuring user safety. Solar-powered systems enable continuous visibility of advertising billboards and signs during nighttime hours without reliance on centralized electricity supply. This is particularly relevant under conditions of rolling blackouts and infrastructure damage, where conventional lighting methods become costly or unavailable. From a marketing perspective, the visibility and attractiveness of illuminated advertisements directly affect brand recognition, consumer engagement, and business competitiveness. The integration of renewable energy technologies into advertising infrastructure not only reduces operational costs but also aligns with global sustainability trends, enhancing the corporate image as environmentally responsible. The article further analyzes the economic feasibility of such systems, demonstrating that reduced wiring, maintenance, and electricity expenses offset initial investment costs. Moreover, technical solutions such as IP68-rated fixtures, motion or light sensors, and modular installation methods are discussed as ways to increase system reliability and energy savings. The study concludes that suspended LED street lamps with integrated photovoltaic panels and smart control functions represent the most suitable option for Ukraine’s urban and commercial environments. Their adoption contributes to energy efficiency, ecological safety, and resilience of advertising strategies in volatile energy markets. The authors recommend the development of standardized installation and maintenance guidelines for solar-powered LED systems, which will ensure consistent performance, encourage large-scale adoption, and provide businesses with a competitive advantage while supporting the principles of sustainable urban development.

APPLICATION OF RISK PREDICTION SYSTEMS IN THE FOREIGN ECONOMIC ENVIRONMENT: METHODOLOGICAL FOUNDATIONS AND TRANSFORMATION VECTORS IN THE CONTEXT OF INDUSTRY 4.0

Yana Dybchynska, Kateryna Sukhareva, Olga Veritova — Mon, 29 Sep 2025 00:00:00 +0000

The purpose of this study is to analyze the methodological foundations and transformation vectors of risk forecasting systems in the foreign economic environment under the conditions of Industry 4.0. The research highlights existing methodological approaches to risk management from statistical models to hybrid systems that combine artificial intelligence, big data analytics, blockchain, digital twins and foresight technologies turning forecasting into a tool of strategic anticipation. The influence of Industry 4.0 technologies is analyzed, demonstrating that the integration of sensor networks, cloud services, edge analytics and AI forms a multi-level ecosystem in which speed, accuracy and reliability mutually reinforce each other. It is proven that the combination of digital twins and blockchain enables the transition toward an integrated trust infrastructure. The study presents international experience in applying risk forecasting systems in logistics, trade and financial sectors, showing the effectiveness of flexible, self-learning and cross-sector synchronized platforms. Measures have been developed to adapt this experience to Ukraine, combining data centralization, risk monitoring, digital modernization, simulation forecasting and generative intelligence. Such an approach integrates Ukraine into the global risk management ecosystem, enhancing its resilience and transparency. Transformation vectors of risk forecasting systems have been formulated, encompassing generative AI, quantum computing, edge analytics, simulators, the Internet of Everything, hyper-personalized platforms, as well as preventive and ethical models. It is demonstrated that their synergy ensures the transition from local analytics to global cognitive ecosystems capable of adapting to and preventing risks in real time.

FEATURES OF SYSTEMS AND MECHANISMS OF BUSINESS PROCESS MANAGEMENT

Serhii Kozlovskyi, Vasyl Chebotok — Mon, 29 Sep 2025 00:00:00 +0000

The article systematizes approaches to business process management and substantiates mechanisms for their implementation under conditions of high environmental turbulence caused by financial crises, pandemics, and the war in Ukraine. The purpose of the article is to advance methodological approaches across various BPM concepts in order to justify the choice of an adequate methodology for improving business processes at enterprises that implement process-based and risk-oriented management. It is shown that the process approach forms the foundation of organizational controllability through the clear identification and modeling of a network of processes, the establishment of performance and efficiency indicators, and the integration of quality tools. The methodological principles for distinguishing technical, techno-economic, and economic efficiency are outlined, which enables a correct interpretation of KPIs as key indicators of organizational results (not only of efficiency) linked to target values and measurable metrics. A classification of information systems is proposed based on how they use business processes. Conceptual foundations of risk-oriented BPM are formulated, within which mechanisms for risk identification, assessment, and response are embedded in process logic and supported by combined data sources (internal execution logs, external market and regulatory signals). The most resilient solutions are shown to be characterized by a high degree of automation, full integration with execution routes, industry specialization, and the use of intelligent methods for forecasting deviations. The roles of business process reengineering, continuous improvement, the greenfield approach, and benchmarking are demonstrated within a unified optimization toolkit. It is argued that the methodological choice should depend on the maturity of the process landscape, data availability, and the sector’s risk profile. The practical value of the work lies in providing an integrated framework for designing and developing BPM systems in Ukrainian enterprises, capable of enhancing resilience, reducing non-productive costs, minimizing SLA violations, and ensuring adaptability under crisis conditions.

THE IMAGE-BUILDING AND STRATEGIC ROLE OF A TRADEMARK IN ENSURING COMPETITIVENESS

Alina Zakharchenko, Roman Mohyla, Serhii Raiievskyi — Mon, 29 Sep 2025 00:00:00 +0000

For companies to remain competitive amidst digital transformation and intensified market rivalry, the focus is shifting from the product's quality alone to its personalized image. This image, crafted and sustained by a successful trademark, becomes a key tool for differentiation in the consumer's mind. Thus, a trademark evolves from a simple marketing element into a company's strategic asset. This necessitates a deeper analysis of its place and role within the overall system of enterprise competitiveness management. The effective use of a trademark not only helps secure market position but also creates long-term competitive advantages. The main goal of this research is to conceptualize and systematize the place and role of a trademark as a key element in a company's competitiveness management system. The study employed the following scientific methods: theoretical generalization, analysis, synthesis, and a systemic approach. The theoretical foundation is based on academic works dedicated to the formation of trademark competitiveness and its role in a company's competitiveness management system. The publication systematizes the features of forming a trademark's competitiveness as a determinant of a company's success in a dynamic business environment. It formulates an original perspective that positions the trademark within the competitiveness management system based on three levels: competitive potential (the resource base and capabilities that form the brand's foundation), competitive position (the brand's perception and differentiation in target markets), trademark value, or brand equity (a financial reflection of its strength and prospects). The proposed model allows for the effective integration of intangible assets into a company's management framework, which is crucial for ensuring strategic development and achieving sustained competitive advantages. The methodology presented allows a trademark to be viewed as a key strategic asset in the company's competitiveness management system. This ensures the potential for creating long-term competitive advantages. Prospects for future research include developing tools for assessing trademark competitiveness and studying its impact on a company's overall stability in an unstable market environment.

METHODOLOGICAL FOUNDATIONS OF GOAL-SETTING IN STRATEGIC PLANNING

Svitlana Dovbnya, Ruslan Ponomarenko — Mon, 29 Sep 2025 00:00:00 +0000

This article aims to develop a procedure for establishing a hierarchical system of strategic goals for an enterprise within the framework of strategic analysis. The proposed approach categorizes goals into two groups based on their scope and alignment with the set of strategies: primary strategic goals and strategy-aligned goals. Primary strategic goals reside at the highest hierarchical level, reflecting the interests of business owners regarding the economic performance of the enterprise and the interests of key stakeholders, compliance with which is essential for sustainable operations and primarily pertains to non-economic considerations. The article substantiates the potential composition of primary strategic goals, encompassing the interests of owners and top managers (e.g., added value, return on assets or equity, business valuation, net profit) and stakeholders (e.g., specific volume of pollutant emissions, investment in environmental protection, number of jobs created). Strategy-aligned goals are closely interrelated and reflect the outcomes of selecting corporate, business, and functional strategies. A phased procedure is proposed for developing a hierarchical system of strategic goals, aligned with the formulation of the enterprise’s set of strategies. The article outlines recommended sets of strategy-aligned goals corresponding to corporate and business strategy levels. The composition and substantive characteristics of the enterprise’s functional strategies are defined. For marketing, production, investment, financial, and human resource strategies, an indicative set of strategic goals is proposed, providing a methodological foundation for their development tailored to the enterprise’s specifics. The integrated goal-setting and strategizing procedure ensures a systematic approach to forming a hierarchical system of strategic goals and the set of strategies, serving as a methodological basis for the critical stage of strategic planning—the establishment of the enterprise’s key strategic objectives and its multilevel strategy system.

ORGANIZATIONAL CONFLICT MANAGEMENT IN MULTINATIONAL STATE-OWNED ENTERPRISES

Anton Melnyk — Mon, 29 Sep 2025 00:00:00 +0000

This article explores conflict management in complex multinational state enterprises. It highlights the challenges posed by cultural, administrative, and regional diversity, emphasizing the need for effective strategies that balance state interests and commercial goals. Using mixed methods, the study analyzes internal practices and identifies common conflict zones, especially between departments and branches. Results show that combining formal hierarchy with flexible communication—like mediation and team dialogue—enhances resolution. Collaborative strategies reduce tension and improve interdepartmental cooperation. The proposed adaptive model supports policy refinement and resource optimization in public sector organizations. Its application may also foster long-term institutional resilience and strategic alignment across diverse governance environments. Further research is recommended to assess scalability across different administrative systems and to refine tools for proactive conflict prevention.

BEHAVIORAL FEATURES OF MANAGERIAL DECISION-MAKING

Olena Vartanova, Iryna Buzko, Stanislav Vartanov — Mon, 29 Sep 2025 00:00:00 +0000

The article examines the behavioral features of managerial decision-making in the in a brittle, anxious, non-linear and іncomprehensible business environment. It is demonstrated that traditional rational models of decision-making are losing their effectiveness in unstable and unpredictable environments, whereas behavioral and cognitive aspects of leaders’ activities are gaining increasing significance. The authors propose a behavioral model of managerial decision-making, which is based on the concepts of bounded rationality, the "black box of consciousness," and behavioral economics. This model emphasizes the role of the manager’s personality, cognitive biases, emotions, and social context in shaping decisions. The study identifies the main decision-making traps related to cognitive distortions and irrationality that hinder rational choices and reduce management efficiency. Methods for overcoming these traps are outlined, including raising awareness of cognitive biases, applying structured and diverse decision-making techniques (scenario analysis, group methods, strategic sessions, statistical modeling), developing emotional intelligence and resilience, and conducting specialized training in critical thinking and decision-making. The findings highlight the importance of considering behavioral factors in managerial decision-making processes, as they directly affect adaptability, organizational resilience, and leadership effectiveness in complex and turbulent environments. Cognitive distortions are considered as systematic errors in thinking that affect various aspects of human cognitive activity: perception, attention, memory, the process of analyzing information and choice, as well as behavioral aspects of decision-making, in particular, the process of their implementation. The behavioral model suggested in the article provides a conceptual and practical framework for enhancing decision-making quality, minimizing risks, and fostering organizational sustainability in the context of global transformations.

EVOLUTION OF CONCEPTUAL APPROACHES TO CRISIS MANAGEMENT IN SMALL AND MEDIUM BUSINESSES

Yurii Dyshkant — Mon, 29 Sep 2025 00:00:00 +0000

The article provides an in-depth examination of the evolution of conceptual approaches to crisis management in small and medium-sized enterprises (SMEs) under the growing influence of global uncertainty, geopolitical fragmentation, technological disruption, and economic turbulence. It highlights how resilience, adaptability, and strategic foresight are becoming central elements of sustainable business development and competitiveness. The study emphasizes that traditional, reactive models of crisis response–focused primarily on eliminating immediate consequences–are being gradually replaced by proactive, integrated systems based on continuous monitoring, preventive analysis, and long-term recovery strategies. The research applies methods of theoretical synthesis, comparative analysis of international and Ukrainian scientific frameworks, and systematization of the principles of crisis and anti-crisis management to reveal their evolution from narrow functional tools to multidimensional strategic mechanisms. Special attention is devoted to the interaction between crisis and anti-crisis management: the first ensures an organization’s response capability during crisis escalation, while the second forms its preventive resilience and adaptive capacity to withstand future shocks. For SMEs, which operate under resource constraints and volatile environments, implementing a comprehensive, cyclical model of crisis management–encompassing pre-crisis diagnostics, real-time coordination, and post-crisis learning–significantly enhances strategic flexibility, shortens recovery periods, and creates opportunities for innovation-led growth. The results demonstrate that effective crisis management transforms disruption into a catalyst for modernization, digitalization, and organizational renewal. The practical significance of the article lies in proposing a conceptual framework for adapting contemporary crisis-management tools to the realities of SMEs, integrating digital transformation, leadership competencies, and knowledge-sharing systems. The conclusions also outline directions for further empirical research aimed at developing measurable resilience indicators, evaluating crisis-readiness levels, and fostering cultures of continuous adaptation within the SME sector.

THE ROLE OF STRATEGIC COACHING IN THE SYSTEM OF STRATEGIC MANAGEMENT AND CORPORATE GOVERNANCE

Eduard Maltsev , Olena Sapozhkova — Mon, 29 Sep 2025 00:00:00 +0000

The article conceptualizes strategic coaching as a missing link between strategic management and corporate governance in high-uncertainty environments. Adopting a systems perspective, it integrates three loops of strategic learning—operational, strategic, and reflective — and positions coaching across different stages of a company’s life cycle: the full strategy cycle: Pre-Start, Start-Up, Scale-Up, Institutional development; and for key entrepreneurial roles: Conceptual Designer, Founder, CEO, Governor. The paper advances a role-selection logic for the strategic coach (entrepreneur-as-coach, CEO-as-coach, peer/inside-team coach, external executive coach), a responsibility RACI matrix connected to the company life cycle stages, and a measurement suite combining leading and lagging indicators (quality of strategic conversations, decision velocity and quality, hypothesis validation ratio, team maturity). Governance implications are developed by allocating the board’s role as “architect of coaching,” balancing control and learning through policies, KPIs, board-CEO development contracts, and psychological safety safeguards. The framework couples dynamic capabilities and organizational learning with evidence on coaching effectiveness to derive testable propositions about performance pathways. Implementation guidance is provided, focusing on board oversight, ethics, and confidentiality, and integration with strategy management offices. The article contributes by (1) defining strategic coaching as a distinct governance-enabled capability, (2) mapping who should coach whom and when across the company life cycle, and (3) specifying coherent metrics and governance mechanisms to avoid common failure modes (role conflicts, instrumentalization, erosion of trust). Future research directions include multilevel designs to quantify the incremental impact of strategic coaching on decision quality, dynamic capabilities, and long-term performance, which include uncertainty, resource constraints, and institutional evolution, requiring robust learning architectures.

EVALUATION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN FORMING THE ENTERPRISE DEVELOPMENT POTENTIAL

Volodymyr Vovk, Oleksiy Cherkaskyy — Mon, 29 Sep 2025 00:00:00 +0000

The article provides a comprehensive and systematic study of the theoretical, methodological, and applied foundations for evaluating the effectiveness of marketing and sales strategies of enterprises, with an emphasis on the specific features of the agro-industrial sector. It substantiates the crucial role of marketing as a strategic determinant of competitiveness, financial stability, and sustainable growth of enterprises in the context of digital transformation, global competition, and rapid technological progress. The research generalizes the existing conceptual approaches to understanding marketing efficiency, identifies the gaps in current assessment practices, and emphasizes the necessity of developing an integrated system of evaluation that reflects the multifaceted nature of marketing performance. The methodological framework proposed in the study is grounded in the principles of efficiency, systematicity, adaptability, multi-level assessment, and the motivational function of performance indicators. The article suggests a combination of quantitative analytical methods and qualitative expert evaluations, allowing for an objective and comprehensive assessment of both tangible and intangible outcomes of marketing strategies. Special attention is given to the formation of a balanced system of indicators, including profitability, productivity, resource utilization, innovation activity, brand reputation, customer loyalty, and the enterprise’s responsiveness to market changes. The developed system enables the identification of reserves for improving marketing efficiency, optimizing costs, and enhancing decision-making quality. It is proven that the effectiveness of marketing and sales strategies extends beyond economic results and serves as a strategic indicator of the enterprise’s adaptability, market positioning, and long-term development potential. The conclusions highlight that the integrated assessment of marketing effectiveness contributes to building sustainable competitive advantages, strengthening partnerships, and ensuring the stable functioning of enterprises in the conditions of a dynamically changing global environment and digital economy.

THE MARKETING IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE FORMATION OF A COMPANY’S IMAGE

Oleksiy Kondrashov, Olha Kryzhko, Daria Yarova — Mon, 29 Sep 2025 00:00:00 +0000

The article explores the marketing impact of Corporate Social Responsibility (CSR) on the formation of a company’s image, emphasizing its growing importance in times of socio-economic instability and wartime challenges. It is argued that CSR has evolved from being viewed mainly as an ethical duty of business to society into a strategic marketing tool that directly shapes corporate reputation. By integrating CSR into brand strategies, companies strengthen long-term trust, create emotional associations, and reinforce loyalty among both external stakeholders (consumers, partners, communities) and internal stakeholders (employees and corporate culture). The study generalizes theoretical approaches to CSR in brand management and highlights its dual impact. At the external level, CSR enhances the perception of companies as reliable and socially responsible, builds trust and long-term relations with customers, and supports differentiation in competitive markets. At the internal level, CSR contributes to forming the image of an attractive employer, increases employee loyalty, improves organizational climate, and strengthens corporate identity. This multidimensional influence shows CSR as a key driver of sustainable reputation building. Based on case studies of Ukrainian companies such as «Nova Poshta», MHP, and «Foxtrot», the article demonstrates how diverse CSR initiatives – including support for the army and veterans, inclusive services for people with disabilities, and community development projects – significantly reinforce brand image. In wartime conditions, such initiatives not only mitigate reputational risks but also provide competitive advantages by aligning corporate values with social expectations. The findings prove that CSR projects generate long-term intangible assets such as reputational capital, consumer trust, and loyalty. Moreover, their integration into marketing communications – through advertising, public reports, media coverage, storytelling, and social networks – ensures broad resonance and visibility. Consequently, CSR becomes an integral part of marketing strategy and a decisive factor in building sustainable, differentiated, and socially valued brand images in both national and international markets.

MARKETING OF PARTNERSHIP RELATIONSHIPS IN THE DEVELOPMENT OF BUSINESS INTERACTIONS IN UKRAINE: CHALLENGES AND OPPORTUNITIES

Valerii Bondarenko, Tetiana Mostenska, Alla Riabchyk — Mon, 29 Sep 2025 00:00:00 +0000

Сurrent trends in the global economy are leading to an increase in the role of partnership marketing as a key tool for ensuring the sustainability of business processes. The article examines the essence, features, and prospects of applying partnership marketing in the development of business interactions in Ukraine. Its significance for the formation of long-term competitive advantages of enterprises in the context of digitalization, globalization, and the VUCA environment is determined. A critical analysis of the scientific approaches of domestic and foreign scholars is carried out, and scientific gaps are identified. The methodological basis of the study was the methods of system analysis, synthesis, comparison, SWOT analysis, and content analysis. The results showed that the effectiveness of partnership marketing in Ukraine is hampered by a number of barriers, including insufficient trust between business entities, an underdeveloped institutional environment, and limited digital integration. In order to systematize the research results, a SWOT analysis of partnership marketing in Ukraine was conducted. It is also important to note that marketing partnerships in Ukraine are implemented through various cooperation models that deserve attention. The growth in e-commerce indicates that businesses are adapting very well to digital channels. The paper shows how partnership programs are based in Western Europe (on a solid legal and regulatory framework and institutional support), the US (digital tools have become the main drivers of development, allowing companies to deeply personalize their interaction with partners), and Asia (marketing is actively integrated with the platform economy). At the same time, significant opportunities for the implementation of partnership strategies in the fields of e-commerce, agribusiness, IT, and services were identified. The practical value of the article lies in the formulation of recommendations for Ukrainian enterprises on strengthening long-term partnerships focused on innovative development, sustainable competitiveness, and entry into international markets.

ORGANIZATIONAL AND ECONOMIC PRINCIPLES OF THE DOMESTIC DERIVATIVES EXCHANGE TRADING DEVELOPMENT

Artur Zanizdra — Mon, 29 Sep 2025 00:00:00 +0000

The article highlights the theoretical foundations of the organizational and economic prerequisites for the derivative contract’s exchange trading development in Ukraine. Taking into account Ukraine's significant annual indicators of agricultural exports and its high agro-industrial potential, the article notes the important role of studying the organizational and economic conditions for improving domestic exchange trading in derivative contracts on organized commodity markets in the post-war period of rebuilding Ukraine's economic system and accelerating European integration processes. Based on the systematization of the views of domestic scientific researchers, the main stages of the formation of exchange trading in derivative contracts are expanded and supplemented, taking into account the peculiarities of the functioning of organized commodity markets under martial law. The main obstacles and factors that hindered the further improvement of domestic exchange trading in derivatives are presented. Promising directions for the further development of exchange trading in derivative contracts in Ukraine in the post-war period are highlighted. Among the main organizational measures necessary to accelerate the development of domestic exchange trading in derivative contracts, the importance of forming the necessary market infrastructure was noted, which would ensure transparent conditions for the functioning and regulation of the spot market for commodity assets. It should be noted that certain steps have already been taken in this direction in Ukraine, including the necessary regulatory system. The importance of the restoration of exchange trading in financial derivatives, which has already taken place in the practice of domestic stock exchanges, is noted, which will become the optimal solution in the post-war period. The introduction of exchange trading in futures contracts for commodity assets may be the next step in ensuring the further development of organized commodity markets in Ukraine. After all, competitive conditions for market pricing allows for the forecasting of market prices.

ASSORTMENT POLICY OF MARKETPLACES IN THE CONTEXT OF STRATEGIC MANAGEMENT AND THE DIGITAL ECONOMY

Oleksandra Farat, Tetiana Dankо, Tetiana Sidelnyk — Mon, 29 Sep 2025 00:00:00 +0000

This article investigates the assortment policy of online marketplaces in the context of strategic management and the development of the digital economy. It provides a comprehensive analysis of the multi-level structure of marketplace assortments, including the combination of proprietary and third-party products, and examines the role of advanced digital tools, such as Big Data, artificial intelligence (AI), and customer relationship management (CRM) systems, in managerial decision-making processes. The study presents statistical data on leading global and Ukrainian marketplaces, highlighting the dynamics of Gross Merchandise Volume (GMV) from 2022 to 2025 and identifying trends in market growth. Key challenges in assortment management are also discussed, including market oversaturation, rapid changes in consumer preferences, intense competition, and technological risks that may affect platform performance. The research emphasizes the importance of leveraging digital technologies to optimize assortment policies, improve operational efficiency, and enhance the competitive advantage of online platforms. Furthermore, the paper explores how strategic assortment decisions influence customer satisfaction, retention, and overall marketplace profitability. By integrating quantitative data and qualitative analysis, the study offers practical insights for marketplace managers and policymakers seeking to navigate the complex and rapidly evolving e-commerce landscape. The findings underline that the effective use of AI, Big Data analytics, and CRM solutions is essential not only for informed assortment planning but also for anticipating market shifts, personalizing product offerings, and maintaining sustainable growth in the digital economy. Overall, this research contributes to a deeper understanding of strategic assortment management in marketplaces and provides evidence-based recommendations for enhancing platform performance and competitiveness in the global e-commerce sector.

THE CURRENT STATE AND ORGANIZATION OF UKRAINE’S HOTEL BUSINESS IN WARTIME

Dmytro Kharenko, Olga Shykina, Lyudmila Titomir — Mon, 29 Sep 2025 00:00:00 +0000

The article analyzes the current state and organizational principles of the hotel business in Ukraine under wartime conditions. The relevance of the study lies in the urgent need to ensure the resilience, adaptability, and sustainable functioning of the hospitality sector, which has become one of the most vulnerable components of the national economy during the war. The purpose of the research is to identify the key factors influencing hotel enterprises, determine the organizational and economic mechanisms that ensure their stability, and propose practical recommendations for improving management efficiency and competitiveness under crisis conditions. The methodological framework of the study is based on analytical, comparative, and systematization methods, which made it possible to assess the impact of external and internal factors on the functioning of the hotel market and to identify the main patterns of its adaptation to the new socio-economic environment. The results of the research demonstrate that, despite destructive influences such as military risks, economic instability, and a reduction in international tourism, the Ukrainian hotel industry shows signs of gradual recovery. This process is driven by the growth of domestic tourism, diversification of services, implementation of digital management tools, and investments in safety and infrastructure modernization. The territorial redistribution of demand toward safer western regions, the strengthening of national hotel chains, and the emergence of new formats of accommodation confirm the adaptability and flexibility of the sector. It is established that the resilience of hotel enterprises depends not only on external circumstances but also on effective organizational decisions, strategic planning, and innovation-oriented management practices. The practical significance of the research lies in the development of a conceptual model of organizational and economic factors of hotel business resilience, which reflects the relationship between external challenges, adaptive management strategies, and achieved operational results. The proposed model can serve as a methodological framework for post-war recovery planning and the sustainable development of Ukraine’s tourism and hospitality industries.

THE ROLE OF TECHNOLOGICAL EQUIPMENT IN SHAPING WINE SERVICE AND BAR CULTURE IN HOTEL AND RESTAURANT ESTABLISHMENTS

Vasyl Mandryk, Ulyana Novak, Halyna Hovda — Mon, 29 Sep 2025 00:00:00 +0000

The article examines the role of technological equipment in shaping wine service and bar culture within hospitality enterprises. The relevance of the topic is determined by the growing importance of innovation and technological modernization in creating competitive advantages for hotels and restaurants. The purpose of the study is to reveal how technical solutions not only ensure the functionality of service processes but also form a representative image of establishments and influence guests’ perceptions of quality and culture. The methodological basis of the research includes analysis, synthesis, systematization, and comparison of technological practices that define current standards of wine service and bar operations. The results demonstrate that modern equipment goes far beyond utilitarian use: it serves as a key factor in providing hygienic safety, aesthetic presentation of beverages, process automation, energy efficiency, and personalization of guest experiences. The study highlights the transformation of wine service infrastructure under the impact of digital tools, contactless systems, and sustainable approaches. Particular emphasis is placed on equipment that enables high-quality wine storage, optimal serving temperatures, and innovative dispensing solutions, which collectively enhance the customer journey. The article also stresses the role of ergonomics and design aesthetics in shaping the professional efficiency of sommeliers and bartenders, ensuring comfort, speed, and consistency of service delivery. The practical value of the research lies in the possibility of applying its conclusions in developing strategies for optimizing technical support of hospitality businesses and designing conceptually new bar spaces. The proposed approach integrates technological innovation, environmental responsibility, and experiential design, offering a comprehensive vision of how equipment becomes an essential component of brand identity and service culture. Implementing advanced solutions contributes to building an authentic bar culture, improving competitiveness, and strengthening the global positioning of modern hospitality enterprises.

ORGANIZATIONAL AND LEGAL FOUNDATIONS FOR THE IMPLEMENTATION OF INNOVATIVE MODELS OF SUSTAINABLE TOURISM IN THE PROCESS OF POST-CRISIS RECOVERY OF REGIONS: A COMPARATIVE ANALYSIS OF UKRAINIAN AND EUROPEAN PRACTICES

Nataliia Pochernina , Nataliia Petrova, Liudmyla Chip — Mon, 29 Sep 2025 00:00:00 +0000

The modern approach to sustainable tourism development involves investing in local communities, promoting the development of competitive tourism service providers, including hotels, farms, craft workshops, and restaurants. Innovative models of sustainable tourism development are considered, which involve the implementation of modern theoretical and practical models aimed at achieving a harmonious economic, social, and environmental balance. When restoring regions, it is important to integrate energy-efficient solutions, environmental protection measures, and nature-oriented planning principles. Digital technologies play a significant role in sustainable reconstruction. It has been established that digital technologies, in particular generative artificial intelligence, augmented reality, and blockchain, are radically transforming the tourism sector. Modern practices of sustainable tourism development include investing in local communities to create competitive tourism service providers, such as hotels, farms, craft producers, restaurants, etc. Effective interaction between different levels of government significantly increases the impact of tourism policy: it promotes the coordination of objectives, optimizes the use of resources, and introduces a unified approach to tourism development. Regional and local tourism structures have the opportunity to create and promote products and services tailored to the specifics of particular locations, taking into account the economic, social, and environmental characteristics of the territory. In addition, the interests of various stakeholders should be balanced, contributing to the achievement of sustainable and inclusive development outcomes. European experience shows that sustainable tourism requires a comprehensive legal framework that synchronizes environmental, social, and economic aspects. Organizational and legal support for sustainable tourism brings key benefits for regional development: a systematic approach to management, attractiveness to investors, environmental sustainability, social integration, increased competitiveness of regions, and risk minimization.

GLOBAL MICROCHIP MARKET: GEO-ECONOMICS, SECURITY, AND THE NEW INDUSTRIAL POLICY

Vladyslav Honcharenko, Artem Pozhar, Andrii Panteleimonenko — Mon, 29 Sep 2025 00:00:00 +0000

The article examines the global semiconductor market through the lenses of geo-economics and international security, showing how the latest wave of industrial policy and export controls reshapes supply chains, capital allocation, and technology migration. The objective is a decision-focused assessment for open and transition economies: where resilience can be built at the lowest opportunity cost while preserving innovation. Methodologically, the study combines structured industry analysis with qualitative scenario modeling for 2025–2030. We map the value chain from design/EDA through foundry and OSAT, flag single points of failure in lithography and specialty materials, and stress-test three trajectories: Friend-shoring+ (rapid re-routing with higher CAPEX and longer lead times), Strategic Parity (coordinated access rules and gradual easing of concentration at advanced nodes), and Fragmentation 2.0 (tighter restrictions and local shocks that create duplicative technology islands). Results show that institutional discipline is decisive. Conditional incentives tied to measurable localization KPIs, transparent supply documentation, audited multi-sourcing, and coordinated access policies for equipment and EDA cut systemic risk without dismantling global specialization. Across scenarios, operational metrics–time-to-recover, time-to-survive, inventory buffers, fallback logistics, and routine cyber diligence–are more useful than headline capacity figures for policy and management. The practical contribution is an implementation-ready toolkit: for policymakers, incentives with clawback clauses, crisis playbooks anchored in recovery metrics, and baseline mutual-recognition; for firms, enforceable multi-sourcing, flexible node allocations with contingency capacity, and periodic stress tests; for analysts, a minimal monitoring set–bottleneck concentration, access to tools, inventory adequacy, and recovery performance. Overall, the paper argues for a trust-based architecture in which industrial policy is conditional, coordinated, and measurable, allowing resilience and innovation to reinforce each other.

THE ROLE OF FOREIGN INVESTMENT IN THE DEVELOPMENT OF THE BALTIC STATES’ FOREIGN TRADE RELATIONS

Oleg Filipov — Mon, 29 Sep 2025 00:00:00 +0000

The article substantiates the need to build an evidence base regarding the causal relationship between foreign direct investment (FDI) and the export performance of the Baltic States, taking into account sectoral and technological specificities, the role of innovation (GERD/BERD), and integration into global value chains, as well as in formulating applied policy recommendations for linking FDI with export modernization. Based on data from Eurostat/Comext, UNCTADstat, OECD TiVA, and national banks, a “FDI–innovation–export” panel of indicators has been constructed, and panel models with fixed effects, PPML gravity estimation, and robustness checks have been applied. It is shown that FDI combined with business R&D (BERD) enhances export quality and participation in global value chains: the effect is predominantly positive for Lithuania, neutral-to-positive for Estonia, and limited for Latvia due to import intensity. Recommended tools for linking FDI with innovation include tax incentives, clusters, and export vouchers to maximize the trade multiplier. Price shocks of 2022–2024 and sectoral (NACE) structural differences are additionally considered. It is established that, for the Baltic States, a foreign trade breakthrough occurs when FDI inflows are reinforced by sustainable private R&D investments and institutional incentives (tax support, innovation infrastructure, digital ecosystem). Ultimately, this translates into an expansion of high-tech goods exports and growth of services exports (especially in information and communication technologies). Estonia demonstrates a service-digital trajectory; Lithuania—an acceleration of high-tech exports through integration into GVCs and FDI; while Latvia requires an intensification of BERD and scaling up of innovation incentives to more fully monetize integration into European value chains. The research proposed in the article aims to deepen the theoretical foundations and to determine the most adequate and effective approaches to building an evidence base for the causal link between FDI and export performance of the Baltic States, taking into account sectoral and technological specificities, the role of innovation (GERD/BERD), and integration into global value chains, which may be applied for strategic trade planning of the Baltic States within the single economic space of the European Union.

DIGITALIZATION AS A DRIVER OF SME INTERNATIONALIZATION

Maksim Rusniak — Mon, 29 Sep 2025 00:00:00 +0000

This article provides an in-depth analysis of digitalization as a fundamental driver of SME internationalization in the modern global economy. The study explores how the adoption of digital technologies—such as e-commerce, cloud services, digital platforms, CRM/ERP systems, and fintech solutions—enables SMEs to access international markets, broaden their customer base, and integrate into global value chains. A comparative review of digital internationalization strategies across various countries highlights the primary benefits and challenges of using digital tools in SMEs’ foreign economic activities. Special attention is devoted to the reduction of transaction costs and the strengthening of international partnerships enabled by digitalization. The research shows that digital tools streamline international transactions, automate documentation, and reduce both time and financial costs of cross-border operations, boosting export efficiency and competitiveness. Digitalization also fosters stable international relationships through communication platforms and shared digital workflows. Drawing on recent empirical studies and statistics from OECD, Eurostat, the World Bank, and national sources (2018–2024), the article demonstrates a clear positive link between digital adoption intensity and international sales growth among SMEs. It emphasizes significant disparities in digital transformation progress depending on a country’s economic maturity, infrastructure, and policy support. The most rapid internationalization is observed among SMEs in the US and EU, where policy, infrastructure, and targeted programs are most developed. The study proposes approaches to strengthen SME digital integration, including investment in infrastructure, digital literacy, and regulatory improvements. It highlights challenges faced by SMEs in transitional economies, such as Ukraine, including financing constraints and digital skill gaps. The findings confirm that digitalization catalyzes SME internationalization by opening new markets, increasing exports, lowering transaction costs, and enhancing global cooperation. The article concludes with suggestions for further research into sectoral and national specifics of digital internationalization and the sustainability of digital export models.

GLOBAL DIFFUSION OF CRISIS PROCESSES AND SYNCHRONIZATION OF NATIONAL ECONOMIC CYCLES IN THE CONTEXT OF FINANCIAL GLOBALISM

Volodymyr Khomanets — Mon, 29 Sep 2025 00:00:00 +0000

The global economic system has historically exhibited a cyclical nature marked by recurrent crisis phenomena, which reflect the inherent contradictions of the capitalist mode of production. These crises are manifested through deep structural disruptions across various subsystems of the world economy. This article investigates the essential nature and underlying drivers of global economic crisis dynamics at both the domestic and international levels. The analysis of the 2007-2009 global financial crisis substantiates its systemic and global character, given its scale, depth, trajectory, and widespread impact on national economies. The study demonstrates that the crisis activated a self-reinforcing mechanism of global diffusion of crisis processes and synchronization of national economic cycles, indicating a transformation in the cyclical regime of global economic reproduction. The article conceptualizes the forms of crisis cyclicality in the global economy and examines the mechanisms of transboundary crisis diffusion and cycle synchronization under conditions of financial globalization. The findings underscore the predominance of the financial transmission channel over the trade channel in propagating global crisis phenomena, interpreted through the theoretical framework of financial contagion. This study argues that, at the current stage of developing a post-neoliberal model of the global economic order, the worldwide diffusion of crisis phenomena and the synchronization of national economic cycles are generating a globally turbulent and crisis-prone environment that shapes the context of diplomatic activity within the economic sphere. Furthermore, the study outlines key vectors of transformation in national systems of economic diplomacy in the context of crisis-induced turbulence. It is argued that national foreign economic policies are undergoing significant structural adjustments, characterized by a transition from predominantly bilateral engagements to multidimensional models of multilateral economic coordination. The increasing relevance of the security dimension in diplomatic practice is emphasized, highlighting the emergence of crisis-responsive and resilience-oriented diplomacy as integral components of contemporary international economic relations.