IMPLEMENTATION OF CIRCULAR ECONOMY PRINCIPLES IN THE ACTIVITIES OF INTERNATIONAL COMPANIES

Abstract

In the article that was submitted defines the basic principles of the functioning of the circular economy and proves the feasibility of applying the concept of economic development of countries based on the closure of the cycle as an alternative to linear production associated with the depletion of natural resources and harmful effects on the environment. The principles of the circular economy, which were revealed, in particular Refuse, Reduce, Rethink, Reuse, Repair, Refurbish, Remanufacture and Repurpose, Recycle and Recover allowed to define the ways of intelligent and rational production and using of products, the possibility of extending the service life of products and their parts, as well as the disposal of waste for a real benefit of society. In the research also is analyzed the experience of implementing the principles of the circular economy model by different international companies such as IKEA, Liv:ra, Philips, PepsiCola, Coca-Cola, Burger King, Renault, Patagonia, Adidas, EcoUp, Neste and Spittelau, which in their activities strive for reducing to use harmful materials as much as possible, extend the life cycle of their own products through renewal, recycling and processing or repair, or offer to transform the manufacturing into services. The global circular economy, which represents a certain concept of economic development based on the closure of the cycle, is capable of reducing the use of natural resources by 30%, returning human activity to the safe limits of the planet. Noting the positive impact of the circularity of manufacturing on the sustainable development of countries, which is manifested in the growth of the world economy, the increase of jobs and the restoration of natural systems, it was concluded that in the post-war period Ukrainian companies should direct their activities in three directions: redesigning their products, which will require fewer resources and will be subject to further processing; increasing the efficiency of production due to the reduction of costs and waste, as well as the application of new business models that will allow recovery and reuse of materials.