THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN FORMING THE DEVELOPMENT STRATEGY OF THE ENTERPRISE: MODERN APPROACH
Abstract
The article examines the issue of modern approaches to the role of corporate social responsibility in the process of strategic development of enterprises (business structures). The theoretical foundations of corporate social responsibility in the context of the formation and evolution of world economic opinion are considered. The approaches of world-renowned authors, creators of the theory of the phenomenon of "social responsibility" and "corporate social responsibility" are investigated. The stages of development of theoretical understanding and transformation of the phenomenon of "corporate social responsibility" are considered. The changes in the approaches and behavioral models of managers regarding social responsibility, the transition to its strategic understanding, the influence and role of social responsibility on public opinion in relation to the organization's activities are investigated. The influence of strategic development practices in relation to corporate social responsibility on the socio-economic development of organizations is also revealed. Based on the study, three main elements of corporate social responsibility are identified, which it is desirable to include when working-out a development strategy for each enterprise: social, economic and environmental. It is proved that enterprises should directly include the principles of social responsibility in their strategies: "the staff represents the social "element", their welfare is "economic", the country as a whole is "ecological". Enterprises are more likely to focus their activities on social and environmental initiatives. According to the results of the study, we can talk about the transition to a new conceptual paradigm, within which the relationship between the concept of corporate social responsibility and the theory of strategic management is strengthened. The paper proposes a conceptual strategic model based on the principles of corporate social responsibility. The trends of strategic development of corporate social responsibility directions and prospects of application in the practice of domestic enterprises are determined.
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