THE INFLUENCE OF ANIMATION ACTIVITIES ON THE DEVELOPMENT PROCESS OF RESORT COMPLEXES
Abstract
The article is devoted to the relevance of the development of the tourism industry, in particular, the resort business in the modern world. The role of the tourism industry for the economic development of countries is highlighted. Prospective directions for the development of tourism in the region have been determined, in particular, animation services that contribute to the attraction of vacationers to resort complexes. The activity of the animation service contributes to the organization of the vacationers' leisure time, the awakening of their positive emotions, the feeling of satisfaction from the rest and the formation of the desire to repeatedly return to this complex. The views of prominent scientists regarding the theoretical aspects of animation activity and its organization were analyzed in the works of many scientists, in particular, its cultural and recreational activities, sports and health activities, and the training of specialists in the field of tourism for the organization of animation activities. The purpose of the animation service in resort complexes and the key results of its implementation are characterized, such as: universal and specialized animation programs; qualification animation service; establishment of cooperation with companies specializing in the field of leisure and entertainment; development of the material and technical base of the complex; formation of the company's own corporate style of animation activity of the complex, which acts as a guarantor of the quality of animation and service in general. The types of animation services were analyzed: animation in motion; animation through experience; animation through communication; animation through pacification; cultural animation; creative animation and features of the formation of animation programs in relation to the needs of vacationers. The specifics of animation activities such as complex nature are defined; daily contact with vacationers; variety of events and programs; compliance with the demand of vacationers; benevolence in interaction, which allows it to be considered a special component of the development process of the resort complex.
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